Marilyn Howard Jones

Communications Manager at University of Houston

Location
Houston, Texas Area
Industry
Marketing and Advertising

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Marilyn Howard Jones's Overview

Current
Past
Education
Connections

500+ connections

Websites

Marilyn Howard Jones' Summary

Versatile communicator with distinctive leadership and managerial skills. Creative thinker, collaborative, customer-focused, valuable contributor to strategic marketing communications campaigns. Searching for strategic role with opportunities to contribute a wealth of real-world experience in a creative, entrepreneurial organization where teamwork and diversity of thought are highly valued.

Please contact me at jonesmaril@gmail.com to discover how I can put my skills to work and deliver outstanding results for your organization or company.

Specialties

Consulting, advising, coaching, mentoring
Creative direction/coordination
Copy and news feature writing; websites and biographies
Event marketing
Internal communications
Marketing communications
Presentations
Program planning/project management
Social media / Web Site content editing

Marilyn Howard Jones' Experience

Educational Institution; 10,001+ employees; Higher Education industry

August 2011Present (3 years 2 months) Houston, Texas Area

Develop marketing and communications strategies that align with University and College of Technology branding. Design events, projects, and publications to increase visibility of the College among prospective students, parents, alumni, donors, the campus community, and general public.

Contract - Interim Marketing Communications Manager

Core Staff Technology Group - University of Houston

Privately Held; 11-50 employees; Staffing and Recruiting industry

August 2010October 2010 (3 months)

Improving awareness and increasing visibility of technology services to targeted internal and external target audiences - revamping web site content, creating news releases and event marketing collateral.

Communications Director, Electrical & Computer Engineering Department

Rice University, Houston TX

Educational Institution; 1001-5000 employees; Higher Education industry

January 2004June 2010 (6 years 6 months)

•Manage the electrical and computer engineering department’s marketing and public relations efforts to increase stature and enhance visibility, targeting multiple stakeholders, including research funding agencies, corporations, donors, alumni, and internal constituents.

•Strategically plan annual department’s capstone event, the corporate affiliates conference - registered over 100 attendees in 2009; executed with 50% of budget in previous years

•Oversee and develop content for the website - www.ece.rice.edu - to publicize awards, honors, research stories, faculty and student news, events, key milestones, and features that support key messages and themes

•Research, write, and pitch news stories for the department, supporting 22 faculty, 15 staff members, and 150 students to create “buzz” and enhance recruiting efforts

•Write and publish semi-annual online newsletters to sustain visibility throughout the academic year

•Conceptualize and produce marketing collateral (full life cycle project management from concept through design/art direction, copywriting and printing of flyers, posters, brochures, direct mail postcards, and promo items)

•Collaborate with Rice University Public Affairs, Community Affairs, and Brown School of Engineering Administration on news stories and press releases to ensure synergy with overall branding messages

•Research and document technology advancements, sponsored research, innovations, progress on $12,000,000 + in gifts, grants, research expenditures, funded by major corporate affiliates, industry foundations, and agencies; produced major reports, documenting the $10,000,000 gift and sustain relationship with research partners

•Organize and manage colloquia, research seminars, special events and conferences that position ECE “thought leaders” to external supporters

Internal Communications Consultant

HP

Public Company; 10,001+ employees; HPQ; Information Technology and Services industry

20032004 (1 year)

Provided value-added marketing communications support to clients by implementing a variety of communications strategies and tactics that achieve designated marketing and communications goals.

Within six-months, produced 4 international e-briefs and executive communications to update 100,000 + employees on the complex, worldwide organizational realignment.

Communications Consultant

Brookwoods Group

Privately Held; 11-50 employees; Marketing and Advertising industry

20032004 (1 year)

Corporate Marketing Manager

Philip Services Corporation

Privately Held; 1001-5000 employees; Environmental Services industry

October 2001February 2003 (1 year 5 months)

Created visual identity to reinforce the PSC Corporate brand image. Successfully influenced executive and field sales teams to “buy-into” redesigned templates for marketing and employee communications.

Developed strong relationships with executive leadership team, field sales, human resources, and advertising agencies, graphic designers, editors, and photographers to gain support of identity rollout.

Maintained branding synergy across 75 service lines for Industrial, Environmental, and Metals divisions throughout the US and Canada.

Instituted corporate visual identity standards. Created brand consistency and maximized mind share among customers, strategic partners, and employees.

Delivered 15 new marketing brochures and redesigned Internet and intranet web sites within a strict budget.

Consolidated marketing collateral program resulting 76% cost savings.

Worked with a variety of vendors to enhance graphics library with ov 200+ new industrial and environmental images to update PSC’s image, heighten visibility, and improve the presentation of marketing messages.

Led production of advertising campaign, which resulted in placement of 6 feature articles and one cover story in leading industry trade magazine.

Marketing Communications Manager

Texas Instruments Inc.

Public Company; 10,001+ employees; TXN; Semiconductors industry

19912001 (10 years)

Produced integrated marketing communications programs, including print advertising, electronic media, direct mail, promotion, trade shows, marketing literature, and product documentation with an annual budget of more than $7MM. Developed strategic integrated worldwide market communications programs to promote design-in of emerging technologies.

Proficiently managed a $4,000,000 technical documentation program, meeting the budget forecast goal in the first year.

Managed 100,000-circulation customer newsletter, generating story ideas and technical articles.

Recommended and implemented process improvements that resulted in $1,000,000 savings by serving as “resident expert” and trainer for literature fulfillment services and the customer-marketing database used to capture responses to marketing events.

Enhanced the delivery of online information to university educators by launching the Semiconductor industry’s first “educators” information exchange shareware website on www.ti.com.


Developed and implemented integrated marketing communications programs to launch advanced memory devices.

Managed the worldwide automotive market communications, including the next generation microcontroller product launch.

Supervised three direct reports -- including a program manager, writer, and a literature and fulfillment coordinator.

Led cross-functional teams in devising the strategy to expand the market for DSPs.

Won BMA award and achieved the AD-Q award for recognition and readership response.

Developed a customer brochure that was awarded the IABC Bronze Quill in two categories. Earned the Art Directors Club of Houston’s “Award of Excellence” for the design of direct marketing and Internet promotion of the Memory product portfolio.

Created company’s first ‘interactive’ CD ROM, which instructed DSP programmers in the development of designs. Earned the Lantern Award for Outstanding Achievement in Business Communications.

Advertising & Sales Promotion Supervisor

Monsanto

Public Company; 10,001+ employees; MON; Farming industry

19801984 (4 years)

Marilyn Howard Jones' Skills & Expertise

  1. Microsoft Office 2007
  2. Apple Software
  3. Adobe Creative Suite
  4. Feature Writing
  5. Marketing Communications
  6. Event Marketing
  7. Web Content
  8. Project Planning
  9. Integrated Marketing
  10. Public Relations
  11. Program Management
  12. Event Planning
  13. Editing
  14. Newsletters
  15. Press Releases
  16. Creative Direction
  17. Feature Articles
  18. Social Media
  19. Nonprofits
  20. Advertising
  21. Internal Communications
  22. Copywriting
  23. Event Management
  24. Strategy
  25. Strategic Communications
  26. Direct Marketing
  27. Marketing

View All (27) Skills View Fewer Skills

Marilyn Howard Jones' Education

University of Illinois at Urbana-Champaign

M.S., Journalism, Marketing, Advertising

Webster University

Marketing

Marilyn Howard Jones' Additional Information

Websites:
Interests:

Non-profit, academics and corporate marketing communications; writing and editing; event marketing; reading great books; volunteer work for nonprofit organizations and churches

Groups and Associations:
Honors and Awards:

American Association of Blacks in Higher Education Leadership and Mentoring Institute Scholarship 2009

Contact Marilyn for:

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