Marie Casas

Current

• Technology Entrepreneurship Blogger at PinoyWebStartup.com
• Chief Marketing Officer. Co-Founder. at Pigmata Media Inc.

Past

• Project Associate at Spire Research and Consulting
• Management trainee at Unilever Philippines
• Business Finance Officer at Standard Chartered Bank

• Fundraising Intern at UNICEF Philippines
• National President at NFJPIA
• Secretary-General at National Federation of Junior Philippine Institute of Accountants

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Education

• De La Salle University
• De La Salle University
• Manresa School

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Recommended

1 person has recommended Marie

Connections

120 connections

Industry

Internet

Websites

• My Blog
• My Company
• My RSS feed

Marie Casas’s Summary

Entrepreneurial and youth leader with a passion for making a difference. Young marketing professional with finance background and project management. Strong familiarity with using software for business (enterprise, office applications, web 2.0/Internet).

Marie Casas’s Specialties:

Internet marketing, search engine marketing, online marketing, business development, personal finance, spreadsheet manipulation, startups, events management, project implementation, project management, leadership training, leadership, user experience, technical writing, financial analysis, logistics, client account management

Marie Casas’s Experience

• Technology Entrepreneurship Blogger

  PinoyWebStartup.com

  (Publishing industry)

  January 2008 — Present (1 year 11 months)

  * Best Business/Entrepreneurship Blog - 2008 Philippine Blog Awards
  * Finalist, Philippine Web Awards 2008

• Chief Marketing Officer. Co-Founder.

  Pigmata Media Inc.

  (Privately Held; Internet industry)

  September 2007 — Present (2 years 3 months)

  * Site metrics and conversion rate analysis and improvements (Google Analytics)
  * Search engine and social media marketing campaigns
  * Copywriting
  * Client account management and business development

• Project Associate

  Spire Research and Consulting

  (Privately Held; Market Research industry)

  October 2008 — November 2008 (2 months)

  Primary data gathering on ICT, Electronics, and Wastewater treatment R&D environment in the Philippines

• Management trainee

  Unilever Philippines

  (Public Company; UL; Consumer Goods industry)

  September 2006 — March 2007 (7 months)

  * Cross-department operations of Christmas Foods sales
  * Planned and executed in-store activation for a Foods brand
  * Monitored sales and inventory from wholesale to retail
  * Corporate account channels for Christmas season
  * Deployed prizes for nationwide mail-in promo for Laundry brand

• Business Finance Officer

  Standard Chartered Bank

  (Public Company; STAN.L; Banking industry)

  2006 — 2006 (less than a year)

  * Prepared and analyzed management and department financial reports
  * Forecasted department expenses
  * Established segment profitability focusing on costs, monitoring and controlling operating expenses and capital expenditure

• Fundraising Intern

  UNICEF Philippines

  (Non-Profit; Non-Profit Organization Management industry)

  April 2005 — May 2005 (2 months)

  * Solicited support from individual and corporate donors for UNICEF via cold calling, email campaigns, flyering
  * Organized UNICEF Walkathon, cold calling and business letter writing to obtain concessionaires and walkathon participants

• National President

  NFJPIA

  (Non-Profit Organization Management industry)

  May 2004 — April 2005 (1 year )

  * Improved financial performance by over 200%
  * Chief Executive Officer of the Executive Board, involving 13 regional councils
  * Organized 2 major nationwide student conventions in 1 academic year, with the help of student volunteers

• Secretary-General

  National Federation of Junior Philippine Institute of Accountants

  (Non-Profit; 10,001 or more employees; Non-Profit Organization Management industry)

  May 2003 — April 2004 (1 year )

  Coordinated with Executive Officers and different Regional Councils. Prepared minutes of interim meetings and Executive Board Meetings, which are held four times within the year. Supported public relations and communications functions, non-academics, and interschool competitions. Overhauled organization’s website.

Marie Casas’s Education

• De La Salle University

  Masters , Mathematics , 2007 — 2007

• De La Salle University

  BS Applied Economics and BS Accountancy , Accounting, Economics , 2001 — 2006

  The Outstanding Coeds & The Outstanding Young Men 2003, Recipient of Community Development Leadership Award
  
  Best Thesis - KPMG Best Research Paper 2005
  A STUDY OF THE DETERMINANTS OF THE QUALITY AND QUANTITY OF CORPORATE ENVIRONMENTAL DISCLOSURES MADE BY PHILIPPINE CORPORATIONS (Co-authored by Cerujano, E.C.,Escalante,M.A., Mahinay, I.A.)
  Subjected the environment-related disclosures in annual reports of publicly-listed companies to quantitative and qualitative tests; determined the impact of each stakeholder group on such disclosures
  
  DETERMINANTS OF THE INVESTMENT DECISION BY EMPLOYERS AND EMPLOYEES: AN ANALYSIS OF INCIDENCE AND INTENSITY OF TRAINING IN THE SERVICE SECTOR (Co-authored by Cerujano, E.C.,Escalante, M.A.)
  Using bivariate probit estimation, this paper studied the effect of characteristics of employees in relation to his own and the employer’s investment decision, and vice versa, in service-oriented firms in Manila

  Activities and Societies:

  National Federation of Junior Philippine Institute of Accountants, Website Lead - DLSU Student Council - Office of the Vice-President for Operations & Communications, Webmaster - DLSU Business & Economics Assembly 2004

• Manresa School

  High school diploma , 1997 — 2001

  * Honorable Mention
  * Special Award in English
  * Special Award in Mathematics
  * Best Rebuttal Speaker in Interscholastic Debate Society Tournament 2001

  Activities and Societies:

  Champion, Chess Team

Additional Information

Marie Casas’s Websites:

• My Blog
• My Company
• My RSS feed

Marie Casas’s Interests:

Social media, Internet marketing, Startups, Personal finance, Entrepreneurship

Marie Casas’s Groups:

Designers Accord, Philippine Web Designers Organization, Philippine Institute of Certified Public Accountants

•    Link Silicon Valley, LLC
•    On Startups - The Community For Entrepreneurs
•    Inbound Marketers - For Marketing Professionals
•    Harvard Project for Asian and International Relations (HPAIR) Business Conference - Hong Kong, 2007
•    Next Gen Market Research (NGMR) The fastest growing Consumer Insights group
•    Plaxo.com
•    SoftwareEngineering
•    Marketing Executives Group
•    PhilWeavers
•    The Certified Public Accountants Group
•    De La Salle Philippines
•    Getting Things Done - GTD - SolutionPeople Innovation's Network of Action Innovators
•    SEO Philippines
•    Virtual Assistant
•    Ex- Standard Chartered Bank
•    Women Who Tech
•    MarketingProfs
•    SEO_Group
•    De La Salle University Manila Philippines Alumni Association
•    Ypulse Networking For Youth Media & Marketing Professionals
•    Pinoy Web Startup
•    Philippine Web Designers Organization

Marie Casas’s Honors:

A handful of student leadership and community development awards and academic honors.
Best Business/Entrepreneurship Blog by Philippine Blog Awards for PinoyWebStartup.com.
Finalist, The Most Outstanding Accountancy Students of the Philippines, 2004.
Community Development Leadership Award, De La Salle University, 2005.

Marie Casas’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch