Marie Birrien

Current

• Web marketing director at Groupe Archambault

Past

• Account coordinator at Nurun
• Sales representative at Ouest-France

Education

• Université de Montréal - HEC Montréal
• HEC Montréal
• Institut universitaire of Quimper

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Recommended

5 people have recommended Marie

Connections

155 connections

Industry

Marketing and Advertising

Websites

• My Website
• My Website
• My Website

Marie Birrien’s Summary

Creative Internet Marketing and E‐Business Specialist with leadership, journalistic and analytical skills.

Primary expertise:
‐ Develop and implement marketing online strategies,
‐ Create journalistic content
‐ Manage and analyze performance of e‐commerce websites,
‐ Manage customer relations.
‐ Coach a 5 person team



On my blog, I publish video interviews I've made with writers, artists, etc; have a look ! http://musicandweb.wordpress.com/;

Marie Birrien’s Specialties:

E-commerce, Web content management, Journalism, Social media marketing , Interactive communications, Web projects, E-Marketing, Web Analytics

Marie Birrien’s Experience

• Web marketing director

  Groupe Archambault

  (Privately Held; Retail industry)

  January 2008 — Present (2 years )

  - Developed marketing and e-commerce strategies online and coordinated production.
  - Managed media plans, blogs and partnerships
  - Created and diffused multimedia content (video interviews)
  - Managed team and budget
  - Analyzed website, search engine and media plans’ performance
  - Created leader positioning for social networks brands ( blogosphere, facebook, twitter)
  
  Results:
  - Marketing management of e-commerce website of 350 000 unique visitors per month and 4.5 millions of Can $ per year.
  - Launch of the 1rst company’s blog : Coteblogue.ca with 500 bloggers, 15 000 visitors unique per month and 2 500 fans on Facebook.
  
  
  Websites: Archambault.ca, Coteblogue.ca

• Account coordinator

  Nurun

  (Privately Held; 501-1000 employees; XXXX; Internet industry)

  March 2006 — January 2008 (1 year 11 months)

  - Managed and developed client relationships
  - Managed budget and coordinated production
  
  Clients : L’Oréal Paris Canada, Quebecor, Jean Coutu, …
  Results : - Managed budgets of 600 000 Can $ annually

• Sales representative

  Ouest-France

  (Public Company; Newspapers industry)

  June 2006 — September 2006 (4 months)

  2 300 000 readers.
  Summer job

Marie Birrien’s Education

• Université de Montréal - HEC Montréal

  BAA , Marketing-Management , 2003 — 2006

• HEC Montréal

  Bachelor , Business Administration (BAA); MarketingManagement

• Institut universitaire of Quimper

  Bachelor , Business; Marketing

Additional Information

Marie Birrien’s Websites:

• My Website
• My Website
• My Website

Marie Birrien’s Interests:

Cultural products : music, books, moovies. Journalism E-Commerce E-Marketing ( web analytics, positionning) , Social Media Marketing, Web projects

Marie Birrien’s Contact Settings

Interested In:

• career opportunities
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch