Maria Tseng, MBA

Maria Tseng, MBA

High Technology Marketing Professional

Location
Scottsdale, Arizona (Phoenix, Arizona Area)
Industry
Management Consulting

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Maria Tseng, MBA's Overview

Current
  • Event Producer at MIT Enterprise Forum in Phoenix
  • Web Marketing Consultant at RevGen Group
  • Charter member, community manager at Cisco Alumni on Linkedin and Yahoo Group
Past
  • Director, Strategic Marketing at Trident Microsystems
  • Sr. Strategic Marketing Engineer at VLSI Technology, acquired by Philips Semiconductor
  • Co-Founder, Marketing Officer at Echo Canyon Software
Education
Connections

272 connections

Websites

Maria Tseng, MBA's Summary

Product management and marketing professional with technology experience in software, semiconductor, networking, and web content. Co-founder of software startup from its concept through to its sale.

Offer consulting in content development and implementing web capabilities.

Specialties:
- Web marketing capabilities including producing rich media content and applications.
- New product definition and launch.
- Technology transfer (licensing) and alliance management.
- Strategic marketing.
- Entrepreneurship.

Maria Tseng, MBA's Experience

Event Producer

MIT Enterprise Forum in Phoenix

2011Present (3 years) Phoenix AZ

All activities to produce events to foster entrepreneurship in technology sectors. Website management, marketing, build business processes.

Web Marketing Consultant

RevGen Group

Management Consulting industry

January 2002Present (12 years 9 months)

* Build websites and rich media content (text, image, video, audio) for B2B clients.

* Editor of non-fiction books. Ghost-write blogs.

* Cisco Systems, Service Provider Operations Group. Accelerate business velocity by discovery and sharing of best practices, sales tools and referenceable customers.

* Developed global partnership programs, web content and user requirements, reference customer program, thought leadership events.

Charter member, community manager

Cisco Alumni on Linkedin and Yahoo Group

Public Company; 10,001+ employees; CSCO; Computer Networking industry

January 2002Present (12 years 9 months) online

* Leveraged Linkedin's brand, its community and tools by linking the Yahoo Group with the Linkedin Group, Cisco Alumni (our logo is still the Golden Gate bridge theme, not the Cisco corporate logo).
* Recruited Socialtext to donate services for a job search group wiki.

Nonprofit; 11-50 employees; Nonprofit Organization Management industry

20022011 (9 years)

*Propose topics, recruit speakers, produce events
*Pioneered live demonstrations of products and services at events.
*After-event marketing

Manager, Intellectual Property Licensing

Cisco Systems

Public Company; 10,001+ employees; CSCO; Computer Networking industry

March 2000September 2001 (1 year 7 months)

* Managed licensing of intellectual property for new products.
* Managed technology partners.
* Key manager to the formation of the industry consortium, HyperTransport.

Sr. Web Marketing Manager

Quantum

Public Company; 1001-5000 employees; QTM; Information Technology and Services industry

19982000 (2 years)

* Defined user requirements and developed content for new corporate web portal.
* Structured and informed VP-team on web marketing decisions.
* Transformed 100+ business processes into online workflow.
* Assisted Quantum Technology ventures to select and integrate new acquisitions.

Director, Strategic Marketing

Trident Microsystems

Public Company; 1001-5000 employees; TRID; Semiconductors industry

January 1997June 1998 (1 year 6 months)

* Aligned P&L VPs and managers to develop 3-year corporate business plan.
* Managed the Independent Software Vendors (ISV) program; signed major game publishers as co-marketing partners.
* Negotiated deals with technology providers and technology partners.

Sr. Strategic Marketing Engineer

VLSI Technology, acquired by Philips Semiconductor

August 1994December 1996 (2 years 5 months)

* Internal entrepreneurship to gain funding for new ASICs: graphics processor, digital modems, positional audio. Customer and partner interface.
* Managed internal market intelligence service. Increased company's visibility and mindshare with industry analysts.
* Managed strategy and budgets for major industry events.

Co-Founder, Marketing Officer

Echo Canyon Software

January 1991May 1994 (3 years 5 months)

* Managed startup from its concept through to its sale.
* Brought to market the first Windows visual programming application.
* Built custom engineering service.

Maria Tseng, MBA's Skills & Expertise

  1. Entrepreneurship
  2. Marketing Strategy
  3. Product Requirement Definition
  4. Intellectual Property Licensing
  5. Strategic Alliance Management
  6. Technology Transfer
  7. Technology Commercialization
  8. Product Lifecycle Management
  9. Market Research and Analysis
  10. Market Research
  11. Strategic Alliances
  12. Commercialization
  13. Management
  14. Product Development
  15. Social Networking
  16. Product Marketing
  17. Start-ups
  18. Intellectual Property
  19. Marketing
  20. Venture Capital
  21. Strategic Partnerships
  22. Marketing Management
  23. Blogging
  24. Project Management
  25. SaaS
  26. Leadership
  27. B2B
  28. Integration
  29. Go-to-market Strategy

View All (29) Skills View Fewer Skills

Maria Tseng, MBA's Education

Boston College

MBA, Marketing, operations research

Research Associate, Management Institute.
Editor, text book on consumer behavior
Associate editor, Project Management Quarterly
Consultant: Arthur D. Little, Inc.

Boston University

BA, Biochemistry/History

Secondary major in history and political science.

MIT Sloan School of Management

Professional Program, Strategic Planning

Northeastern University

Advanced Engineering Program, Computer Science

Artificial Intelligence and Programming in Pascal

Maria Tseng, MBA's Additional Information

Websites:
Interests:

New product planning, product marketing, web marketing, social networks, partnerships and alliances, technology evaluation and licensing, strategic marketing, entrepreneurship Certified Formula Ford Driver Scuba sports diver Member of scientific expedition to Antarctica

Groups and Associations:

Assists entrepreneur groups: Stanford/MIT Venture Lab (Vlab.org), SVASE: Silicon Valley Association of Startup Entrepreneurs, Cisco Alumni Association.

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