
Business Development Manager at Western Union Italia
Rome Area, Italy

Business Development Manager at Western Union Italia
Rome Area, Italy
Experienced Sales & Marketing professional in Fast Moving Consumer Goods markets with proven team management and leadership skills. Delivered strong results in the development of trade marketing programs and in management of sales areas and key accounts.
Currently Business Development Manager at Western Union Italia.
(Public Company; WU; Financial Services industry)
August 2008 — Present (1 year 5 months)
Responsible for implementing network development plan in accordance with the strategy in the Country and the Region. Identify and develop new business opportunities within the country and evaluate the market potential of each opportunity or consumer need.
(Public Company; 10,001 or more employees; Information Technology and Services industry)
July 2007 — July 2008 (1 year 1 month)
Responsible for strategic planning, training and coaching of Business Development Sales Force of PosteBusiness, the division accountable for Small and Medium Business
(Public Company; 10,001 or more employees; Tobacco industry)
January 2006 — June 2007 (1 year 6 months)
Led the launch of the first Retail Partnership Programme of the company in Italy leading a multi-disciplinary project team and managing 2 analysts and 2 external communication agencies.
In the first 2 months of the programme engaged 65% of the targeted retailers .
(Public Company; 10,001 or more employees; Tobacco industry)
January 2005 — December 2005 (1 year )
Responsible for a team of 5 Trade Marketing Reps.
Performance improvement and volume increase targets achieved all over the year.
(Public Company; 10,001 or more employees; BAT; Tobacco industry)
March 2003 — December 2004 (1 year 10 months)
Market trend analysis, competitor’s activity follow-up and business planning, project management and support to Key Account management (Autogrill, Ristop, Fini, Valtur).
Coordination of Business Development Reps to implement marketing activities during music concerts and special events with tobacco licenses.
Hostess Agencies coordination to implement consumer information activities.
(Public Company; Consumer Goods industry)
July 2000 — March 2003 (2 years 9 months)
Management of 2 Marketing Merchandiser ensuring coverage and promotional activities at POS level (Hyper + Super).
Responsible for the 2 largest Italian grocery retailers (Coop and Conad).
Strategic Account Planning.
Oral Care Category Management Project (SISA - Supermarket).
(Public Company; Retail industry)
2000 — 2003 (3 years )
Marketing , Economics , 1996 — 2000
Major in Business Economics
Final score: 110 e lode (with honours)