Maria Spínola

Current

Information and Communication Technologies Research Analyst at IDC

Past

Researcher, Cloud Computing Evangelist & Advisor, White Paper Autor & Copywriter at Freelancer
Entrepreneur / Small Business Development & Marketing Strategist at http://www.crescimentoempresas.com
Software Engineer at ParaRede

Java Developer at WhatEverSoft
Information Systems Analyst/Developer at Rumos
Information Systems Analyst/Developer at Interreditus
Information Systems Analyst/Developer at Sofinloc
Information Systems Programmer at Banco Totta & Açores
Information Systems Technical at Telepac

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Education

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JCI
Holmes Place Training Academy
Instituto Internacional de Programação Neurolinguística
Universidade Católica Portuguesa
ValueSelling Associates
21st Century Marketing System
CECOA
CECOA
Tecla
Universidade Autónoma de Lisboa
Universidade de Lisboa
Auto Study

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36 more...

Recommended

1 person has recommended Maria

Connections

500+ connections

Industry

Information Technology and Services

Maria Spínola’s Summary

Helping Organizations Make The Right Decisions About Information Technology Solutions And Initiatives, Aligned With Business Objectives

Maria Spínola’s Specialties:

Tracking, analyzing and market sizing of the ICT markets and its market players in Portugal;
Conducting primary and secondary research with vendors and channel partners:
Write reports.

Maria Spínola’s Experience

Information and Communication Technologies Research Analyst

IDC

(Privately Held; Market Research industry)

August 2009 — Present (4 months)

Interviewing, gathering and maintaining data from vendors and writing market analyses, forecast and market revenue share reports, participating in custom consulting work, and working closely with local and regional IDC analysts to drive and maintain consistent coverage. My primary responsibilities are:

- Tracking, analyzing and market sizing of the ICT markets and its market players in Portugal, forecasting the market to determine future spending patterns by different technologies and platforms.

- Conducting primary and secondary research with vendors and channel partners.

- Write succinct and concise quarterly updates/ bulletins, and occasional reports.
Researcher, Cloud Computing Evangelist & Advisor, White Paper Autor & Copywriter

Freelancer

(Privately Held; Internet industry)

March 2009 — August 2009 (6 months)
Entrepreneur / Small Business Development & Marketing Strategist

http://www.crescimentoempresas.com

(Management Consulting industry)

January 2008 — February 2009 (1 year 2 months)
Software Engineer

ParaRede

(Information Technology and Services industry)

2005 — 2007 (2 years )
Java Developer

WhatEverSoft

(Marketing and Advertising industry)

2002 — 2005 (3 years )
Information Systems Analyst/Developer

Rumos

(Privately Held; Information Technology and Services industry)

2001 — 2002 (1 year )
Information Systems Analyst/Developer

Interreditus

(Privately Held; Information Technology and Services industry)

2000 — 2001 (1 year )
Information Systems Analyst/Developer

Sofinloc

(Privately Held; Information Technology and Services industry)

1998 — 2000 (2 years )
Information Systems Programmer

Banco Totta & Açores

(Privately Held; Banking industry)

1998 — 1998 (less than a year)
Information Systems Technical

Telepac

(Privately Held; Telecommunications industry)

1992 — 1998 (6 years )

Maria Spínola’s Education

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Certification , Accepting a Decision , 2009 — 2009

How to prepare a presentation for a proposal and how to accept an outcome to a proposal.

http://www.mariaspinola.com/cv/training/Accepting_a_Decision.pdf
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Certification , Advanced Business Writing , 2009 — 2009

The target student for this course is first-time managers who want to build their skills to write well-organized and convincing business documents.

http://www.mariaspinola.com/cv/training/Advanced_Business_Writing.pdf
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Certification , Applying Leadership Basics , 2009 — 2009

Description:
This course is part of the Basic Management Series. By learning and practicing the fundamentals of effective leadership, you can make a dynamic leader of yourself. This course will assist you in learning how a few strategies will equip you with knowledge you can apply to almost any leadership situation.

Objectives:
In this course, you will identify how learning leadership strategies can equip you with the knowledge needed to become an effective leader.

http://www.mariaspinola.com/cv/training/Applying_Leadership_Basics.pdf
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Certification , Communicating Clearly , 2009 — 2009

Description:
Ensuring that your written or verbal message is understood as you intended is often a challenging experience. This module introduces several techniques for enhancing your communication skills and style by focusing on audience identification and message clarity.

Objectives:
In this course, you will explore techniques for communicating clearly.

http://www.mariaspinola.com/cv/training/Communicating_Clearly.pdf
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Certification , Conflict Intervention , 2009 — 2009

Description:
Conflict is inevitable. It can destroy and it can create. Both danger and opportunity are present in a conflict situation, but the result obtained depends on the management and resolution of the conflict. The outcome of the conflict depends on how each party responds to the negative and emotional charges of the situation, and the third party role could be critical. With skilled intervention, conflict has the potential of developing better communication, more effective solutions, and greater empathy.

Objectives:
In this course, you will gain a practical working knowledge of how to access, analyze, and resolve conflict situations

http://www.mariaspinola.com/cv/training/Conflict_Intervention.pdf
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Certification , Decision Making Skills , 2009 — 2009

Description:
In today's business climate, you must employ sound decision-making skills and engage in active collaboration. Given the complexity of many business decisions that require input from multiple sources, you must establish your credibility as a decision maker and learn to foster critical thinking when interacting with business teams. This course is intended for business people interested in developing their decision-making skills.

Objectives:
In this course, you will develop your decision-making skills

http://www.mariaspinola.com/cv/training/Decision_Making_Skills.pdf
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Certification , Defining the Issue of a Problem , 2009 — 2009

Description:
In this course, you will learn how to analyze problems creatively and how to determine the real problem. You will be able to identify both analytical and creative ways to solve problems. You will identify four barriers to creative thinking as well as learn the rules and steps involved in brainstorming. In addition, you will learn about Occam's Razor and how this technique can help you identify a broad problem area, clarify a problem statement, and determine if a problem is worth solving.

Objectives:
In this course, you will learn how to analyze problems creatively and how to determine the real problem.

http://www.mariaspinola.com/cv/training/Defining_the_Issue_of_a_Problem.pdf
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Certification , Effective Business Writing , 2009 — 2009

Description:
In contemporary business environments, information overload makes it necessary for you to communicate clearly and concisely. In this course, you will analyze your audience and organize your writing to make it as effective as possible. This course is for individuals who need to write clearly and concisely in a professional environment.

Objectives:
In this course, you will organize and write effective business documents.

http://www.mariaspinola.com/cv/training/Effective_Business_Writing.pdf
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Certification , Finding Resolution Through Negotiation , 2009 — 2009

Description:
You will explore the skills, techniques, and methods needed to negotiate a resolution.

Objectives:
In this course, you will identify ways in which you can rationally handle conflict and effectively negotiate a resolution to a conflict.

http://www.mariaspinola.com/cv/training/Finding_Resolution_Through_Negotiation.pdf
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Certification , Getting the Results Without the Authority: Creating a Strategy , 2009 — 2009

Description:
Although most organizations have established channels of authority and power, some company ventures require that their project leaders to work outside of recognized authority. If you see a problem or issue that you want to resolve, or your manager directs you to solve a problem, and you have no formal authority, then you have to persuade others to help you or determine how to resolve the problem independently.

Objectives:
In this course, you will you will get results without the authority.

http://www.mariaspinola.com/cv/training/Getting_the_Results_Without_the_Authority-Creating_a_Strategy.pdf
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Certification , Investigating the Problem , 2009 — 2009

Description:
In this course, you will learn how to use investigative tools, gather evidence, and interpret data. You will get an overview of problem analysis and examine helpful tools such as Fishbone and Six Word diagrams. In addition, you will compare facts with opinions and learn about the types of check sheets and how to use them. You will also identify how much data you need when gathering evidence. Finally, you will learn how to interpret data using Pareto charts and histograms.

Objectives:
In this course, you will learn how to use investigative tools, gather evidence, and interpret data.

http://www.mariaspinola.com/cv/training/Investigating_the_Problem.pdf
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Certification , Knowledge Management: Basics of Knowledge Management , 2009 — 2009

Description:
As a manager in an organization, you want to be able to understand the importance of the greatest business asset-knowledge-so that it benefits you in your endeavor to manage knowledge better. Knowledge, being a critical intellectual asset to your organization, needs to be managed and nurtured effectively in order that your business performs better and better. For knowledge to be of any utility it must be captured, and strategically utilized to build core competencies and efficiencies. Examining the basics of knowledge management will help you understand the underlying facts of knowledge to help you manage it well.

Objectives:
In this course, you will examine the basics of knowledge management.

http://www.mariaspinola.com/cv/training/Knowledge_Management-Basics_of_Knowledge_Management.pdf
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Certification , Managing Conflict , 2009 — 2009

Description:
In this course, you will identify the important role that conflict management plays in the workplace. You will identify employee needs and company needs and use various strategies to help defeat conflict.

Objectives:
In this course, you will identify the sources of conflict and how to manage conflict effectively.

http://www.mariaspinola.com/cv/training/Managing_Conflict.pdf
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Certification , Persuasive Business Writing , 2009 — 2009

Description:
In contemporary business environments, information overload makes it necessary for you to communicate clearly and concisely. Trying to make sense of a disorganized email message can be frustrating given the number of emails you have to answer daily. In this course, you will analyze your audience, organize your writing, and employ effective persuasive techniques. This course is for individuals who need to write clearly and concisely in a professional environment.

Objectives:
In this course, you will organize and write effective, persuasive business documents

http://www.mariaspinola.com/cv/training/Persuasive_Business_Writing.pdf
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Certification , Preparing to Negotiate , 2009 — 2009

Description:
In preparing to negotiate, you will learn how to create a successful mindset and understand how to initiate a positive relationship with the other party before negotiating.

Objectives:
In this course, you will establish a successful mindset and initiate a positive relationship with the other party.

http://www.mariaspinola.com/cv/training/Preparing_to_Negotiate.pdf
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Certification , Presentation Skills , 2009 — 2009

Description:
This course is intended primarily for entry-level managers who need to deliver public presentations as part of their professional responsibilities. They say most adults fear speaking in public more than anything else! Nonetheless, at one point or another in professional life, almost everyone is in a situation where they need to make a presentation to a group. Making a public presentation doesn't have to be a fearful or difficult experience. The information in this course will help you deliver a polished presentation that captivates your audience.

Objectives:
In this course, you will identify strategies for developing effective presentation skills.

http://www.mariaspinola.com/cv/training/Presentation_Skills.pdf
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Certification , Presenting Your Ideas Effectively , 2009 — 2009

Description:
Delivering your message to others - whether a large or small group - can be nerve-wracking. This module provides several tips and techniques to help you organize and present your ideas effectively. Appealing visual aids and other effective techniques are described to help you create a dynamic delivery style.

Objectives:
In this course, you will explore techniques for presenting your ideas effectively.

http://www.mariaspinola.com/cv/training/Presenting_Your_Ideas_Effectively.pdf
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Certification , Public Presentations: Deciding to Speak , 2009 — 2009

Description:
Before you invest time and energy in developing and delivering a speech, you need to learn more about the speech opportunity so you can decide if the benefits for you and your company are worth it. In this course, you will learn some tips for deciding to speak from one of the best public-speaking experts: Steve Gladis, Ph.D., author of The Manager's Pocket Guide to Public Presentations from HRD Press.

Objectives:
In this course, you will decide whether or not to speak.

http://www.mariaspinola.com/cv/training/Public_Presentations-Deciding_to_Speak.pdf
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Certification , Selecting Your Negotiation Strategy , 2009 — 2009

Description:
In this course, you will explore negotiation strategies, such as the avoiding game, the accommodating game, the competing game, the collaborating game, and you will explore ethical and unethical negotiation behaviors.

Objectives:
In this course, you will identify negotiation strategies, such as the avoiding game, the accommodating game, the competing game, the collaborating game, and the compromising game, and you will identify ethical and unethical negotiation behaviors.

http://www.mariaspinola.com/cv/training/Selecting_Your_Negotiation_Strategy.pdf
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Certification , Time Management , 2009 — 2009

Description:
This course is intended primarily for entry-level managers who need to learn time-management techniques so that they can use their time appropriately to accomplish professional goals. Some managers fall into the trap of feeling that they have little or no time to devote to activities that would contribute most to their success. If you're like that, this course will help you avoid the time-management traps that can impede your career goals.

Objectives:
In this course, you will identify how to maximize your time in order to accomplish your goals both personally and professionally

http://www.mariaspinola.com/cv/training/Time_Management.pdf
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Certification , Using Data to Communicate , 2009 — 2009

Description:
Today's information age has created a data-driven business environment, making it essential to provide the right information quickly to the right people in the most efficient manner. The ability to use data to communicate clearly and succinctly will help you achieve your business and professional goals. This course is intended for a wide range of managers and staff members who need to effectively use data to communicate.

Objectives:
In this course, you will identify how to prepare and present data for effective communication

http://www.mariaspinola.com/cv/training/Using_Data_to_Communicate.pdf
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Certification , Women in Leadership: Gaining Leadership Excellence Through Effective Communication , 2009 — 2009

Description:
Effective communication is the foundation of leadership excellence, and when you master critical leadership communication skills, the sky is the limit. When you are able to clearly communicate expectations, effectively deliver constructive criticism, and resolve conflict, you will earn respect from those within your sphere of influence and your leadership career will flourish.

Objectives:
In this course, you will achieve clarity in communication, deliver constructive criticism, and resolve conflict.

http://www.mariaspinola.com/cv/training/Women_in_Leadership-Gaining_Leadership_Excellence_Through_Effective_Communication.pdf
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Certification , Writing Effective Emails , 2009 — 2009

Description:
In this course, you will analyze your audience and organize your writing to create coherent and professional emails and Instant Messages. This course is for individuals who need to write clearly and concisely in a professional environment.

Objectives:
In this course, you will organize and write effective business emails

http://www.mariaspinola.com/cv/training/Writing_Effective_Emails.pdf
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Certification , Managing Innovation and Creativity , 2009 — 2009

Description:
In this course, you will explore the innovative process. You will identify your role as a team leader and how to lead a creative team's idea to productivity. This course is intended for any manager or team leader who wants to guide a team of creative individuals to maximum productive innovation.

Objectives:
In this course, you will identify how a creative team works and what your role is as team leader. You will explore how to lead a creative team from idea to implementation and how to troubleshoot problems in the innovative process.

http://www.mariaspinola.com/cv/training/Managing_Innovation_and_Creativity.pdf
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Certification , Knowledge Management: Implementing Knowledge Management , 2009 — 2009

Description:
As an organization, you want to manage knowledge to enhance your unique competitive advantage by increasing the know-how, the core competencies that help you do better than any other company. Increasing the overall know-how will not only enable you to gain that competitive edge in business but also develop information technology and social relationships through which people learn much of what they learn at work. Understanding how to implement knowledge management will enable you to learn what it takes to create and implement a well-designed and efficient knowledge management strategy in your organization.

Objectives:
In this course, you will identify how to implement knowledge management.

http://www.mariaspinola.com/cv/training/Knowledge_Management-Implementing_Knowledge_Management.pdf
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Certification , Getting the Results Without the Authority: Completing the Project , 2009 — 2009

Description:
Although most organizations have established channels of authority and power, some company ventures require that their project leaders work outside of recognized authority. If you see a problem or issue that you want to resolve, or your manager directs you to solve a problem, and you have no formal authority, then you have to persuade others to help you or determine how to resolve the problem independently. Acquiring the skills to influence others to help you will enable you to complete your task, and you will establish mutually beneficial relationships with coworkers. You'll also build a reputation for being able to accomplish tasks that are beyond your normal job responsibilities. If you are seeking to advance your career, then being able to get results without authority will strengthen your resume.

Objectives:
In this course, you will you will get results without the authority.

Getting_the_Results_Without_the_Authority-Completing_the_Project
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Certification , Developing and Leading an Effective Team , 2009 — 2009

Description:
Up to this point in your career, you have been a successful employee or individual contributor, or have recently been promoted to manager. You have developed skills to be successful in your field. In this course, you will learn the practical skills you need to be an effective leader in your organization.

Objectives:
In this course, you will learn practical leadership skills.

http://www.mariaspinola.com/cv/training/Developing_and_Leading_an_Effective_Team.pdf
JCI

Certified Presenter , creating and delivering effectives presentations , 2009 — 2009

See more at: http://www.jci.cc/university/en/jcipresenter
Holmes Place Training Academy

Sales Consultant 2008 — 2008

Activities and Societies:

http://www.holmesplace.pt/hp/pt/trainingacademy/cursos/consulting/trainingacademy_cursos_consultorcomercial.htm
Instituto Internacional de Programação Neurolinguística

Selling With NLP Workshop 2008 — 2008
Universidade Católica Portuguesa

Post-Graduation , Marketing and Innovation in Retail and Distribution , 2008 — 2008

Activities and Societies:

More information at:
http://www.fcee.lisboa.ucp.pt/custom/template/fceetplgenpgmntp.asp?sspageid=70&lang=1&prod=4&curso=75
ValueSelling Associates

86% , eExecutive ValueSelling , 2008 — 2008
21st Century Marketing System

Consultant , Hidden Marketing Assets , 2007 — 2007
CECOA

Conhecimentos Fundamentais do Comércio 2007 — 2007
CECOA

Análise e Avaliação de mercado 2007 — 2007
Tecla

Formação Pedagógica Inicial de Formadores 2004 — 2004
Universidade Autónoma de Lisboa

Licenciatura , Informática , 1993 — 1998
Universidade de Lisboa

Psicologia 1988 — 1990

Frequência até ao 2º ano da Licenciatura em Psicologia
Auto Study

Marketing, Selling, Join-Ventures, Persuasion 2004

Books, audios, dvd's :
Low Profile Selling,
THE ART OF WOO,
Get Clients Now!,
Purple Cow,
Free Prize Inside,
Unleashing the Ideavirus,
Small Is the New Big,
Persuasion: The Art of Getting What You Want,
Endless Referrals,
Ultimate Guide to Google AdWords,
101 Ways To Promote Yourself,
Think Two Products Ahead,
Covert Persuasion,
My Life in Advertising,
Marketing to the Affluent,
Networking With Affluent the Affluent,
The Copywriter's Handbook,
Getting Everything You Can Out of All You've Got,
Direct Marketing (No BS),
The Ultimate Marketing Plan,
Tested Advertising Methods,
No BS Sales Success,
The Ultimate Sales Letter,
Book Yourself Solid,
Influence: Science and Practice,
The Irresistible Offer,
The Robert Collier Letter Book,
Triggers: 30 Sales Tools you can use to Control the Mind of your Prospect to Motivate, Influence and Persuade,
JV Mastery

Activities and Societies:

Authors:
Chet Holmes,
Jay Conrad Levinson,
Tom Hopkins,
C.J. Hayden,
Richard & Moussa,
Marion Shell,
Seth Godin,
Dave Lakhani,
Bob Burg,
Perry S. Marshall,
Raleigh Pinskey,
Ben Mack,
Kevin Hogan,
Claude C. Hopkins,
Thomas J. Stanley,
Robert W. Bly,
Jay Abraham,
Dan W. Kennedy,
David Ogilvy,
Michael Port,
Robert Cialdini,
Mark Joyner,
Robert Collier,
Joseph Sugarman

Additional Information

Maria Spínola’s Interests:

Cloud Computing, New Technology, Innovation, Marketing, Selling, Join-Ventures, Persuasion

Maria Spínola’s Groups:

AUDAX, The Star Tracker - global portuguese talent, MarkComms, IT field, Instituto Internacional de Programação Neurolinguística, LiveOutLoud, Stop Club Abuse (S.C.A.), Green & Sustainability Innovators, Zales' Success Stories, Ecademy Portugal Club

The Personal MBA Community
SHiFT! - TURN PROSPECTS INTO CUSTOMERS by Harnessing Trigger Events
Software Engineering Institute Virtual SPIN
Duct Tape Marketing
A "Ordem" dos Vendedores
Guerrilla Marketing Tips for Small Businesses
Innovation Management Group
Zale's Success Stories Questions
The Recruitment Network
Innovation and Entrepreneurship
Glazer-Kennedy Inner Circle Readers
Associação Portuguesa dos Profissionais de Marketing
Choose the MOOSE! Society
STRATEGY Consult
Cloud Computing
Fast Innovation
The Star Tracker
Social Media Marketing
Society of Competitive Intelligence Professionals
SalesBlogcast.com
Customer Experience Management
KindExcellence
Top Strategy Networkers
InformationWeek
Marketing & Communication Network
SaaS Business Intelligence and Integration
IDC Employees & Alumni
Market Intelligence Professionals Community at Markintell.com
Innovation, Prospective & Trends
Glintt - Associates & Friends
American Writers & Artists Inc. (AWAI)
Cloud Computing Interoperability Forum (CCIF)
Marketing Forum (Portugal)
CPCI
BusinessCloud9
Innovation Management Institute
Lisbon aD School
Open Cloud Manifesto
IDC Cloud Computing
Angola Recruitment
Low-Cost Intelligence Collection
Enterprise Cloud Evangelists - VMWare , Citirix , Eucalyptus, Azure, Amazon for the Fortune 500
Cloudbook
Ser Líder é
CIIWA
Portugal – plataforma de serviços
IGNITE Portugal
Sales & Marketing PORTUGAL
Eurocloud