CEO at PROCESOi - Innovation Consultancy
Madrid Area, Spain
- Current
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- CEO at PROCESOi
- Past
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- Speaker at ESIC
- Executive Vice President at ING
- Group Coordinator at Young & Rubicam Brands
4 more...
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Mariana Ferrari’s Summary
Over 20 years of multi-discipline (marketing, sales, crisis management, innovation & general management) experience in multi-national, multi-cultural and multi-sector (retail, financial, consumer, tobacco, energy...).
Author of La Puta Vida Corporativa - a management tale story about success in the corporate world, published by Ediciones Granica in Spain, May 2007 and to be published by Centro Atlantico in Portugal before year end.
Key note Speaker on Innovation and Crisis Management.
Mariana Ferrari’s Specialties:
Innovative work behaviours. Developing innovation capabilities within corporations.
Crisis Management
Marketing and customer centricity: audit current marketing strategies and turn the company into a client focused organization
