Marketing Manager at SDL Tridion
Reading, United Kingdom
Marketing Manager at SDL Tridion
Reading, United Kingdom
Experienced senior marketing professional with 19 years experience in B2B marketing roles within all areas of the IT industry: hardware, software, networking, web development, IT services and solutions. My expertise covers every aspect of the marketing mix for IT services and I have specific skills in client-centric online marketing solutions in particular.
* B2B Marketing & marketing strategy
* e-marketing tools and techniques including email campaigns, adwords
* Copywriting
* Use of applications and web technologies in marketing
* Communications
* People & budget management
(Marketing and Advertising industry)
May 2008 — September 2008 (5 months)
Marketing consultant specialising in marketing services for the IT industry.
(Public Company; 1001-5000 employees; MOR; Information Technology and Services industry)
October 2007 — May 2008 (8 months)
Marketing Manager for Global Support Services within Morse Applications Consultancy.
Marketing Morse's capabilities around infrastructure management, applications management, business process support and business process improvement. Applications supported include SAP, Microsoft CRM & MOSS 2007, Vignette and other enterprise apps.
(Public Company; 51-200 employees; NES; Information Technology and Services industry)
April 2003 — October 2007 (4 years 7 months)
Netstore is an IT Managed Services and technical web development specialist concentrating on providing selective outsourcing solutions for finance, banking, insurance and public sector clients.
As Group Marketing Manager for IT Managed Services, my responsibilities extended to the creation and execution of strategic and tactical marketing plans for Netstore's IT Managed Services business. "Connecting for Care" campaign was the inaugural winner of the 2007 Microsoft Partner Marketing Awards.
I also provided marketing consultancy for clients around e-marketing strategy and measurement of online activities and also web copywriting.
(Public Company; 51-200 employees; ISL; Information Technology and Services industry)
January 1999 — October 2002 (3 years 10 months)
IS Solutions is a technical new media agency and IT Services company specialising in web and mobile solutions for corporate clients and large SMEs.
(Public Company; 201-500 employees; Information Technology and Services industry)
August 1998 — December 1998 (5 months)
Canadian telecommunications company, specialising in Wide Area Networking devices sold via third party distributors.
(Privately Held; 51-200 employees; Information Technology and Services industry)
May 1994 — August 1998 (4 years 4 months)
Wadsworth are a cabling and connectivity distributor specialising in the supply networking components to the trade, sold via catalogue and trade counters.
(Public Company; 10,001 or more employees; Information Technology and Services industry)
November 1988 — May 1994 (5 years 7 months)
Diploma in Marketing (DipM)
Member Chartered Institute of Marketing (MCIM)
Member Institute of Direct Marketing (MIDM)
Intercea - 2004 WebAward for Outstanding Achievement in Website Development
Ribena '95% Chance to Win'- 2006 WebAward for Outstanding Achievement in Website Development
Netstore - 2006 WebAward for Outstanding Achievement in Website Development
Winner: 2007 Microsoft Partner Marketing Awards