
VP Marketing, Co-founder at Terraqualo
San Francisco Bay Area

VP Marketing, Co-founder at Terraqualo
San Francisco Bay Area
Don't try to squeeze me into a box. I won't fit.
I am a woman with multiple experiences, interests, and skills. An industrial engineer, with a Master's degree from Ecole Centrale de Paris, in France. A marketer and advertiser with an MBA from University of Chicago, and years of CPG experience, last as VP with JWT ad agency. A licensed clinical social worker, with an MSW from Loyola University of Chicago, and Art Therapist credential, who led over 2,000 psychotherapy groups. An artist, with jewelry sculptures featured in several prominent art publications, and numerous national shows in galleries and museums. An environmental activist, whose blog La Marguerite, was one of Top 10 Eco-Blogs for Earth Day 2008, by Times Online. A blogger for the Huffington Post, where I have been a social media and sustainability voice. A founding member of Green Moms, a group of women and environmental activists, that won the 2008 Twitter Shorty Awards for Green category. Currently co-founder and VP marketing at Terraqualo, a new venture in precision agriculture for growers of specialty crops (hardware and software solutions). You can find me every day on Twitter, at https://twitter.com/lamarguerite.
Dreaming up new ideas and turning them into realities, making sense of complex/multidisciplinary problems, marketing and communication strategy, social media, environmental psychology, online/offline community building.
(Environmental Services industry)
December 2008 — Present (8 months)
Precision agriculture IT venture - in stealth mode . . .
(Internet industry)
April 2007 — April 2009 (2 years 1 month)
Green blogger, http://lamarguerite.wordpress.com, named one of 'Top 10 Eco-blogs for Earth Day' by Times Online. Succeeded in engaging loyal community of very active commenters and readers. Weekly contributor, Huffington Post Green, CleanTech Blog. Regularly featured in Reuters Environmental Blogs, USA Today Blogs, Chicago Sun Times, San Francisco Examiner. Elite Twitter user. Co-founder, Green Moms Group (Winner, Twitter 2008 Shorty Awards).
(Internet industry)
March 2007 — February 2009 (2 years)
1) Dreamfish, San Francisco, CA. Social media, marketing strategy, and new service creation within Dreamfish lab. 2) Urth.tv/Feedster, San Francisco, CA. Research and marketing analysis. Co-led repositioning from green media network to open brand channel network. Defined editorial strategy. Brought in first green client. 3) Netcipia Wiki, Paris, France. Research and marketing analysis. Led positioning recommendation. 4) Spongefish, San Francisco, CA. Research and marketing analysis for knowledge site, Advised on marketing strategy and positioning. Provided initial content. Advised on site usability. Invited to join Strategic Advisory Board. 5) Hikkup, Redwood City, CA. Research and marketing analysis for social network. Designed and managed qualitative user research. Led positioning recommendation. 2007- present.
(Non-Profit; 1-10 employees; Environmental Services industry)
January 2006 — January 2007 (1 year 1 month)
Developed Witness Trees Environmental Urban Project, in conjunction with City of San Jose Public Art Office and other city officials. Recruited team of artists and scientists. Presented to: Mayor of Honolulu and staff, California Community Forest Advisory Council, Bioneers Conference, Zero One/C5 Quest for Success, Science Education for New Civic Engagement and Responsibilities Conference.
(Self-Employed; Myself Only; Fine Art industry)
January 2000 — December 2005 (6 years)
Work featured in five art books and over twenty juried exhibitions in museums and galleries nationally
(Non-Profit; 501-1000 employees; Hospital & Health Care industry)
September 1992 — May 1999 (6 years 9 months)
Led over 2,000 cognitive therapy and process psychotherapy groups
(Public Company; 5001-10,000 employees; Marketing and Advertising industry)
September 1985 — May 1989 (3 years 9 months)
Managed Quaker Oats (Snacks New Products) and Kraft (Kraft Singles) accounts, including: positioning/advertising strategies, creative work, media planning, market research, production, and relationships with senior clients.
(Public Company; 1001-5000 employees; Marketing and Advertising industry)
September 1983 — July 1985 (1 year 11 months)
Managed advertising accounts for packaged goods clients, RT French New Household Products, Beatrice Foods New Products, Fort Howard Paper Products.
Selected for Young & Rubicam (Marsteller parent company) Worldwide Leadership training program, 1984
(Public Company; 10,001 or more employees; Consumer Goods industry)
July 1982 — June 1983 (1 year)
Personal Care Products Division; Responsible for introduction of new personal care product in French market.
MSW , Social Work , 1990 — 1993
MBA , Marketing , 1980 — 1982
MS , Engineering , 1975 — 1978
social media, clean tech & sustainability, blogging, mentoring, politics, Guest, B.J. Fogg's Peace Innovation Class at Stanford University (developed 'Peace Tweme' Twitter Peace 2.0 Trial Experiment)
University of Chicago Alumni Association,Ecole Centrale de Paris Alumni Association,
SiliconFrench Clean Tech & Sustainability Group, NRDC, Environmental Entrepreneurs (E2), Net Impact Sustainability Group
Facebook, Technorati, Twitter, YouTube
Friends for Youth,
Graduated from high school at age 15