marguerite manteau-rao

Current

Green Blogger at La Marguerite
Marketing Consultant at Green and Internet Startups

Past

Environmental Artist at Witness Trees Project
Multimedia Artist (Self-employed)
Group Psychotherapist at Doyle Center, El Camino Hospital, Sequoia Hospital

Vice-President, Account Management at J. Walter Thompson
Account Executive at Marsteller
Assistant Brand Manager at Unilever

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Education

Loyola University of Chicago
University of Chicago - Graduate School of Business
Ecole centrale de Paris

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Recommended

4 people have recommended marguerite

Connections

146 connections

Industry

Marketing and Advertising

Websites

My Blog

marguerite manteau-rao’s Summary

Using my multidisciplinary academic and professional background in engineering (Ecole Centrale de Paris, France), marketing and advertising (MBA University of Chicago, last as VP with JWT), and psychology (MSW, Loyola University of Chicago, led over 2,000 adult psychotherapy groups), I have developed an expertise in the emerging fields of environmental and social networks psychology. I am using my environmental blog, La Marguerite, as an online community place to explore behavioral solutions to climate change.

marguerite manteau-rao’s Specialties:

Marketing, Blogging, Community building and managing, Sustainability practices, Environmental psychology, Web 2.0 psychology

marguerite manteau-rao’s Experience

Green Blogger

La Marguerite

(Internet industry)

April 2007 — Present (1 year 6 months)

Green blogger, http://lamarguerite.wordpress.com, named one of 'Top 10 Eco-blogs for Earth Day' by Times Online. Succeeded in engaging loyal community of very active commenters and readers. Weekly contributor, Huffington Post Green, CleanTech Blog. Regularly featured in Reuters Environmental Blogs. Also in USA Today Blogs, Chicago Sun Times, Environmental Graffiti, Groovy Green, and L' Atelier. Ezine Articles Platinum Expert Author.
Marketing Consultant

Green and Internet Startups

(Internet industry)

March 2007 — Present (1 year 7 months)

1) Urth.tv/Feedster, San Francisco, CA. Performed research and marketing analysis. Co-led repositioning from green media network to open brand channel network. Defined editorial strategy. Brought in first green client. 2) Netcipia Wiki, Paris, France. Performed research and marketing analysis. Led positioning recommendation. 3) Spongefish, San Francisco, CA. Performed research and marketing analysis for knowledge site, Advised on marketing strategy and positioning. Provided initial content. Advised on site usability. Invited to join Strategic Advisory Board. 4) Hikkup, Redwood City, CA. Performed research and marketing analysis for social network. Designed and managed qualitative user research. Led positioning recommendation. 2007- present.
Environmental Artist

Witness Trees Project

(Non-Profit; 1-10 employees; Environmental Services industry)

January 2006 — January 2007 (1 year 1 month)

Developed Witness Trees Environmental Urban Project, in conjunction with City of San Jose Public Art Office and other city officials. Recruited team of artists and scientists. Presented to: Mayor of Honolulu and staff, California Community Forest Advisory Council, Bioneers Conference, Zero One/C5 Quest for Success, Science Education for New Civic Engagement and Responsibilities Conference.
Multimedia Artist

Self-employed

(Self-Employed; Myself Only; Fine Art industry)

January 2000 — December 2005 (6 years)

Work featured in five art books and over twenty juried exhibitions in museums and galleries nationally
Group Psychotherapist

Doyle Center, El Camino Hospital, Sequoia Hospital

(Non-Profit; 501-1000 employees; Hospital & Health Care industry)

September 1992 — May 1999 (6 years 9 months)

Led over 2,000 cognitive therapy and process psychotherapy groups
Vice-President, Account Management

J. Walter Thompson

(Public Company; 5001-10,000 employees; Marketing and Advertising industry)

September 1985 — May 1989 (3 years 9 months)

Managed Quaker Oats (Snacks New Products) and Kraft (Kraft Singles) accounts, including: positioning/advertising strategies, creative work, media planning, market research, production, and relationships with senior clients.
Account Executive

Marsteller

(Public Company; 1001-5000 employees; Marketing and Advertising industry)

September 1983 — July 1985 (1 year 11 months)

Managed advertising accounts for packaged goods clients, RT French New Household Products, Beatrice Foods New Products, Fort Howard Paper Products.
Selected for Young & Rubicam (Marsteller parent company) Worldwide Leadership training program, 1984
Assistant Brand Manager

Unilever

(Public Company; 10,001 or more employees; Consumer Goods industry)

July 1982 — June 1983 (1 year)

Personal Care Products Division; Responsible for introduction of new personal care product in French market.

marguerite manteau-rao’s Education

Loyola University of Chicago

MSW, Social Work, 1990 — 1993
University of Chicago - Graduate School of Business

MBA, Marketing, 1980 — 1982

Activities and Societies:

Rotary Club, Full Scholarship
Ecole centrale de Paris

MS, Engineering, 1975 — 1978

Activities and Societies:

Officer, Centrales Etudes, Junior Enterprise; Secretary, Alumni Association

Additional Information

marguerite manteau-rao’s Websites:

My Blog

marguerite manteau-rao’s Interests:

Web 2.0, Clean Tech & Sustainability, blogging, mentoring, Guest, B.J. Fogg's Peace Innovation Class at Stanford University (developed 'Peace Tweme' Twitter Peace 2.0 Trial Experiment) Participant, David Weekly's 'Learning Computer Science' Experimental Program

marguerite manteau-rao’s Groups:

University of Chicago Alumni Association,Ecole Centrale de Paris Alumni Association,
SiliconFrench Clean Tech & Sustainability Group, NRDC, Environmental Entrepreneurs (E2), Net Impact Sustainability Group
Facebook, Technorati, Twitter, YouTube
Friends for Youth,