Margo Bastow

Margo Bastow

Marketing & Social Media Specialist

Location
Launceston, Australia
Industry
Marketing and Advertising

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Margo Bastow's Overview

Current
  • Digital Marketing Consultant (specialising in social media) at Margo Bastow
  • Marketing and Comms Manager at Launceston Church Grammar School
  • Community Member at York Park and Inveresk Precinct Authority
Past
  • Board Member at East Launceston Primary School
  • Director at Epilepsy Council of Australia
  • President at Epilepsy Tasmania
  • Tourism Consultant at Meander Valley Council
  • Sales & Marketing Manager at Novotel Launceston
  • Conference Manager at Sheraton Noosa Resort
  • Sales Manager at Hotel Grand Chancellor Hobart
  • Manager Market Analysis at Sheraton Hobart Hotel
  • Conference Manager at Sheraton Hobart Hotel
  • Sales Manager NSW & VIC at P & O Resorts
Education
Connections

500+ connections

Websites

Margo Bastow's Summary

Hi my name is Margo Bastow and I am currently living in Launceston Tasmania.

I work for myself as a digital marketing consultant specialising in social media and also work for the Launceston Church Grammar School as their marketing and communications manager. Before this I was in the tourism and hospitality sector and had the pleasure of working with such brands as Novotel, Sheraton, Grand Chancellor and P&O Resorts.

I am passionate about marketing and thrive on the challenges of merging digital and traditional marketing practices together. I am self motivated, honest and hard working and I pride myself on my ability to achieve impressive results and use initiative to find solutions.

I am energetic and highly motivated with strong organisational and written, verbal and interpersonal skills. I am a collaborative leader and a motivator. I work well autonomously and as part of a team. I have worked at both board and operational management level, and consider myself an effective team leader.

Margo Bastow's Skills & Expertise

  1. Social Media
  2. Social Media Strategist
  3. Social Media Coach
  4. Social Media Speaker
  5. Marketing Strategy
  6. Digital Marketing
  7. Corporate Branding
  8. Market Analysis
  9. Market Research
  10. Marketing
  11. Facebook
  12. Marketing Communications
  13. Event Management
  14. Social Media Marketing
  15. Marketing Communications Planning
  16. Public Speaking
  17. Integrated Marketing
  18. Non-profits
  19. Public Relations
  20. Sponsorship
  21. Media Relations
  22. Strategic Planning
  23. Advertising
  24. Content Marketing
  25. Event Planning
  26. Corporate Communications
  27. Strategic Communications
  28. Online Advertising
  29. Email Marketing
  30. Newsletters
  31. Online Communications
  32. Digital Strategy
  33. Social Networking
  34. Community Engagement
  35. Customer Service
  36. Press Releases
  37. Marketing Management
  38. Communications Planning
  39. Brand Architecture
  40. Social Marketing
  41. Digital Media
  42. Multi-channel Marketing
  43. Community Building
  44. Social Media Measurement
  45. Nonprofits
  46. Fundraising
  47. Internal Communications
  48. Brand Development
  49. Market Planning
  50. Copywriting

View All (50) Skills View Fewer Skills

Margo Bastow's Experience

Digital Marketing Consultant (specialising in social media)

Margo Bastow

June 2011Present (3 years 4 months) Australia

Marketing and Comms Manager

Launceston Church Grammar School

January 2002Present (12 years 9 months) Launceston

Community Member

York Park and Inveresk Precinct Authority

January 2008Present (6 years 9 months)

October 2010December 2013 (3 years 3 months) Launceston, Australia

Director

Epilepsy Council of Australia

March 2011September 2013 (2 years 7 months) Australia

President

Epilepsy Tasmania

October 2010September 2013 (3 years) Tasmania, Australia

Tourism Consultant

Meander Valley Council

January 2000December 2005 (6 years) Tasmania, Australia

Sales & Marketing Manager

Novotel Launceston

June 1997September 1999 (2 years 4 months) Launceston, Australia

Conference Manager

Sheraton Noosa Resort

April 1996June 1997 (1 year 3 months) Noosa Queensland

April 1995April 1996 (1 year 1 month) Hobart Tasmania

Manager Market Analysis

Sheraton Hobart Hotel

1994April 1995 (1 year) Hobart Tasmania

Conference Manager

Sheraton Hobart Hotel

19911994 (3 years) Hobart Tasmania

Sales Manager NSW & VIC

P & O Resorts

January 1989August 1990 (1 year 8 months) Sydney, Australia

Margo Bastow's Courses

  • President

    Epilepsy Tasmania

    • Australian Institute of Company Directors Course (Company Directors Course)

Margo Bastow's Projects

  • Social Media Plan

    • September 2011 to September 2011
    Team Members: Margo Bastow

    Developed a Social Media plan for "Love Launceston" a project with numerous stakeholders within Launceston.

  • ADAPE VIC/TAS Conference Speaker - Social Media

    • June 2011 to Present
    Team Members: Margo Bastow
  • Presentation about Facebook to Rotary Central Launceston

    • May 2012 to Present
    Team Members: Margo Bastow
  • Presentation about Facebook to Tasmanian Rotary District Conference

    • April 2012 to Present
    Team Members: Margo Bastow
  • Analysis of 50 Launceston Businesses and how they use Facebook Page

    • March 2012 to Present
    Team Members: Margo Bastow
  • Rebranding of Harmony Early Learning Centre and Marketing Plan

    • June 2012 to August 2012
    Team Members: Margo Bastow
  • Educate Plus National Conference Speaker

    • September 2012 to September 2012
    Team Members: Margo Bastow
  • Presentation Social Media - Launceston Rotary

    • August 2012 to Present
    Team Members: Margo Bastow
  • Conducting Social Media Presentations for Cityprom

    • November 2012 to Present
    Team Members: Margo Bastow

    First Workshop an overview of Social Media.
    Subsequent workshops will focus on more specific workshops, for example, Creative content for your Facebook Page, setting up a Linkedin Account, Setting up a Pinterest Account

  • Conducting Social Media workshops 3ee Devonport (Xazz Creative)

    • November 2012 to Present
    Team Members: Margo Bastow

    Running Social Media workshops for businesses in the North West who need help setting up their social media or need extra skills to use it more effectively and efficiently.

  • Social Media Plan - Cityprom

    • January 2013 to Present
    Team Members: Margo Bastow
  • Presentation Educate Plus Workshop - Inbound Marketing

    • June 2014 to Present
    Team Members: Margo Bastow
  • Social Media Presentation for Cityprom

    • July 2014 to Present
    Team Members: Margo Bastow
  • Presented - Ruby Connections (Westpac) Social Media

    • October 2013 to Present
    Team Members: Margo Bastow
  • Aussie Home Loans _ Launceston

    • 2013 to Present
    Team Members: Margo Bastow

    Worked with Aussie Home Loans with their Facebook Page - Outcomes to Increase Likes and Engagement.

  • Lenah Game Meats

    • 2014 to Present
    Team Members: Margo Bastow

    Setup their Facebook Page and helped with their posting for a period of time.

Margo Bastow's Education

Australian Institute of Company Directors Course

2012

ADMA

Digital Marketing, Digital Marketing

20102010

University of Tasmania

19861990

Margo Bastow's Additional Information

Websites:
Honors and Awards:

AMI Awards Winner - Tasmanian Chapter in the "Education" Sector in 2006 & 2007.
Launceston Chamber of Commerce Business Excellence Awards 2008 - Winner "Excellence in Marketing".

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