
Creative Director, Superseed.com
Greater Boston Area

Creative Director, Superseed.com
Greater Boston Area
Margo Johnson (Purrington)
Award-winning agency creative director and brand marketing specialist with MFA who combines business, design & technology to deliver profitable results. Experience with top tier brands including CBS, Microsoft, Apple, Sun, Vistaprint, American Airlines, Wal-Mart, GM and Orbitz.
National awards & work published in The Wall Street Journal, LA Times, Metropolis, The One Show, Emigre and many books. Served on board of directors for the American Center for Design, colleges and community non-profits. Held adjunct faculty positions at USC and other colleges.
Creative Direction, Interactive, User Experience, Graphic Design, Brand Identity, Social Media, Marketing, Advertising, Strategy, Digital, Direct, Online, Project Management, Team Leadership, Client Relations, Emerging Trends.
(Marketing and Advertising industry)
January 2005 — Present (4 years 7 months)
Superseed is a creative agency specializing in brand positioning, strategy, design, integrated marketing and internet solutions for Fortune 1000 to start-up ventures.
Client work includes: Orbitz, VistaPrint, Lionbridge, Ness, Valassis, Travel&Co, ACIS, CIEE, VivaVoyage, FlyPrivate, DunkinDonut, ProCuraHealth, Federal Street Capital, SheddAquarium, Braintrust, MNET, Linkstorm, Enpocket, NetLinx, CSN, Zampa, Lather.
(Public Company; VPRT; Internet industry)
2003 — 2005 (2 years)
In-house consultant working with collaborative teams on the design strategy of online/direct and acquisition/retention marketing, brand and ad campaigns.
(Public Company; MSFT; Marketing and Advertising industry)
1997 — 2001 (4 years)
Managed creative teams for clients including American Airlines, MSNBC, CBS SportsLine, Microsoft, Encarta, AA.com, Wal-Mart, Sam's Club, FTD and the University of Chicago GSB
(Public Company; MRCH; Information Technology and Services industry)
1996 — 1997 (1 year)
Managed creative teams for clients including Sun Microsystems, Fujitsu, Apple, GM and Avery Dennison.
(Public Company; CBS; Broadcast Media industry)
1994 — 1996 (2 years)
Collaborated with writer/producers to create ad spots, live news graphics, video animation from storyboards to post production.
(Public Company; Music industry)
1992 — 1994 (2 years)
In-house freelance art director designing CD packaging and advertising for Rolling Stone, Billboard and music industry.
(Privately Held; 1001-5000 employees; Leisure, Travel & Tourism industry)
1988 — 1991 (3 years)
MFA , Design , 1991 — 1993
BFA , Design , 1982 — 1986
creative process, design, strategy, branding, marketing, advertising, internet, web 2.0, international travel, korea, exploring, skiing, snowboarding, hiking, food, fashion, art, architecture, entrepreneurship, speaking, teaching, advising, consulting and collaborative project work.
Currently Vice President of the Alumni Association of the University of Michigan (NH),
AIGA, AMA, Alpha Chi Omega, AFS, Intercultural Programs (Tunisia),
Served on board of directors for the American Center for Design, colleges and community non-profits. Held adjunct faculty positions at USC and other colleges.
Awards from Wall Street Journal, American Center for Design, Broadcast Design Assoc., AdTech, The One Show.
Work published in LA Times, Metropolis, Émigré, Graphis, Typography Now, Designing Web Usability, Webworks.