Margarida Pedroso Ferreira

Current

Strategic Marketing Developer at Interim Management Projects

Past

Director of Innovation & Development at Sumolis GM
Marketing Director at Sumol Gestão de Marcas
Marketing Director Soft Drinks brands at Refrigor

Group Product Manager at Refrigor
Senior Product Manager at Refrigor
Product Manager at Scott Paper

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Education

INP-Instituto de Novas Profissões
INP-Instituto de Novas Profissões

Recommended

6 people have recommended Margarida

Connections

223 connections

Industry

Management Consulting

Websites

My Blog

Margarida Pedroso Ferreira’s Summary

Sumol: Career in Marketing, Innovation and Market Intelligence.

Main success: Integrated communication platform “Sumólicos” with which Sumol achieved the best results ever.
Recently I’ve been involved in developing advanced projects as the Market Intelligence program, Process Management (design & implementation) and Project Management.

In Scott Paper, as Product Manager my main success was the tv advertising campaign with the 2 little dogs that many people still recall after all those years…

Margarida Pedroso Ferreira’s Specialties:

GIVE ME A PROBLEM AND A BLANK SHEET
Strategy and Business Development, Strategic Planning.
Marketing and Brand Management, Media and Adverstising Strategy definition. Identity and Brand Development.
Innovation & Product Development.
Process Design & Management.
Business & Marketing Intelligence: research, market analysis and brand and image diagnosis.
Project Management

Margarida Pedroso Ferreira’s Experience

Strategic Marketing Developer

Interim Management Projects

(Marketing and Advertising industry)

March 2009 — Present (9 months)
Director of Innovation & Development

Sumolis GM

(Food & Beverages industry)

2005 — December 2008 (3 years )

Strategic Planning
Strategic Business & marketing Intelligence seeking for trends & insights for new products, processes, re-positioning...
Promote the Company's innovation climate and coordinate innovation projects.
Process Management (related to Innovation, B&M Intelligence...) Project Management,
Marketing Director

Sumol Gestão de Marcas

(Food & Beverages industry)

January 2001 — December 2004 (4 years )

Strategic planning & Development
Branding and Comunication strategies of all owned Grupo Sumol trade marks.
Market & consumer research.
Process Management.
Project Management
Marketing Director Soft Drinks brands

Refrigor

(Food & Beverages industry)

January 1998 — December 2000 (3 years )

Strategic Planning
Branding & Comunication
Research
Innovation
Group Product Manager

Refrigor

(Food & Beverages industry)

January 1996 — December 1997 (2 years )
Senior Product Manager

Refrigor

(Food & Beverages industry)

April 1992 — December 1995 (3 years 9 months)
Product Manager

Scott Paper

(Consumer Goods industry)

March 1990 — March 1992 (2 years 1 month)

Margarida Pedroso Ferreira’s Education

INP-Instituto de Novas Profissões

Organização e Gestão de Empresas 1985 — 1987
INP-Instituto de Novas Profissões

Licenciatura , Relações Públicas e Publicidade , 1981 — 1985

Additional Information

Margarida Pedroso Ferreira’s Websites:

My Blog

Margarida Pedroso Ferreira’s Interests:

Marketing & Strategy, Innovation tools,market intelligence, new product launches, research & consumer insights... and there's a life besides all that: with family & friends, football & open sea diving, books, cooking and everything else I reach to grab...