Brand yourself to be the only choice™
Greater Seattle Area
Brand yourself to be the only choice™
Greater Seattle Area
Do you stand out in a sea of similar products, or do you mix in with the pack?
What do you offer that nobody else can?
Infused with enthusiasm, I use my passion for creativity, drive for excellence, and forward thinking to position high-achieving professionals to stand out as the only choice in the minds of their target audience.
Individuals and professionals: Workplace longevity is waning, competition is fierce, and credentials alone are no longer enough. You need an edge. That edge is found in your personal brand.
Entrepreneurs: Attract your ideal client, and command a premium, even during economic downturns. Strong brands survive tough times! Align your business around your own values and passions, gain leverage in partnerships, and attract incredible employees.
Companies and Organizations: Your team members are your greatest asset. By inspiring, engaging, and educating executives and emerging leaders, they can deliver on the corporate brand promise in a way that is authentic to them. Employees are happy, engaged and fulfilled, resulting in increased creativity and innovation. Productivity rises and employee retention goes up. In the new world of work, it's not about getting the most from each employee, it's about getting the best.
Personal branding, small business branding, corporate team building, REACH Master Certified Personal Branding Strategist, Inbound Marketing Specialist, building client relationships, brainstorming/idea generation, integrated marketing communications, social networking.
(Marketing and Advertising industry)
2008 — Present (1 year )
Personal Branding: marketing YOU. I help high achieving professionals discover what makes you unique, and what differentiates you from everyone else who seemingly does what you do. What makes you stand apart?
Building upon your unique promise of value, we'll create a clear and concise communication message to position yourself to stand apart and be the only choice in the minds of your target audience.
(Marketing and Advertising industry)
August 2004 — Present (5 years 4 months)
Record and report accurate and timely shot by shot tournament play for live broadcast on the Golf Channel. Walk with the leading players, inside the ropes, offering exciting real time updates to the broadcast team.
(Construction industry)
April 2008 — March 2009 (1 year )
Invigorated company brand to stand apart as the only choice in the Eastside/Redmond market, during this turbulent economic time.
Developed and created a compelling integrated marketing plan to communicate the company’s unique differences and achieve sales goals by incorporating buzz and traditional marketing strategies.
Within one month of implementing plan, in a recessed construction economy, Petra was awarded the largest bid in its 26 year history, with a 750% increase.
(Professional Training & Coaching industry)
2008 — 2008 (less than a year)
Created a comprehensive integrated marketing communications and business development plan to create a lively brand identity and develop market awareness to meet client's goal of expanding sales volume within 5 years.
Tactical highlights: new company name and logo, interactive web 2.0 customer experience recommendations, and word-of-mouth campaign.
Designed and presented an innovative Keynote proposal to pitch the project to client.
Collaborated with team and served as client liaison from project’s start to finish.
(Health, Wellness and Fitness industry)
1986 — 2008 (22 years )
Through inspiration, built sales organization to 400+ representatives and achieved national recognition as a top performer.
Used strategic and creative thinking in developing activities, contests, and promotions to capture attention, and strengthen relationships with customers resulting in tangible results that increased sales.
Delivered effective presentations for groups from 1 to 500 including written proposals and speeches.
(Design industry)
1990 — 2005 (15 years )
Established a commercial holiday decorating business by recognizing a need in the market, and offering a distinctive, creative style to meet the need for targeted businesses.
Prospected for clients through building trust by anticipating needs, cultivating fresh ideas that surprise and inspire, then presenting and negotiating innovative proposals. Committed to delighting the client and doing whatever it took to get the job done.
Managed all accounts from start to finish. Clients include: Bank of America, DR Horton Homebuilder, Silver Cloud Hotels, Pittock Mansion, Warren Magnuson Mansion.
(Public Company; 51-200 employees; Health, Wellness and Fitness industry)
1984 — 1987 (3 years )
Developed and implemented sales and strategic marketing plans working closely with all departments to integrate activities resulting in exceeding company sales goals.
Created and maintained a 98% member retention program.
Cultivated strategic key business-to-business and customer relationships through targeted events.
(Health, Wellness and Fitness industry)
1981 — 1984 (3 years )
Created, planned and managed hundreds of innovative and memorable club programs such as tournaments and leagues, fitness and lifestyle classes, celebrity and media exhibitions, conferences and educational seminars.
Certification , Inbound Marketing Professional , 2009 — 2009
Certificate , Master's Personal Branding Strategist and 360° Reach Certified Analyst , 2008 — 2008
Currently enrolled in Online Identity Certification to be completed in 2009.
Certificate , Marketing Management , 2007 — 2008
BA , Marketing and Advertising