Marek Wawrzyniak

Current

President / Executive Strategist at InteractiveWebWorks.com

Past

Social Media / Search Engine Optimization and Marketing Strategist at Northwestern Mutual
Lead Web Application Engineer at Northwestern Mutual
Owner at megaBlueWave.com, LLC.

Sr. Consultant at Keane, Inc.
IS Team Lead at Generac Power Systems, Inc.
Founder / Radio Personality at Polish Christian Radio - Milwaukee, WI
Sr. Developer at Sax Arts and Crafts
Sr. Developer at Dalton Corporation
Faculty - Part Time at Grace College

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Education

Grace College and Seminary
Chrzescijanska Akademia Teologiczna w Warszawie

Recommended

27 people have recommended Marek

Connections

500+ connections

Industry

Internet

Websites

Marek Wawrzyniak’s Summary

Advanced interactive marketing professional, entrepreneur and online personality. Social Media and Search Engine Optimization & Marketing expert with a passion. Seventeen years of growing experience in the information technology field. Over 15 years of experience in Internet-related management, leadership and development. Drives Innovation and Change. Experienced web application architect/engineer and business areas program manager of Fortune 100+ companies and start-ups. Proactively pursuing newest and most effective internet marketing strategies to boost online visibility and drive traffic. Web metric solutions specialist, results-driven online marketing and web strategies. Technology and Social Media coach and trainer. Public speaker. Multilingual.

Marek Wawrzyniak’s Specialties:

social media, search engine optimization, search engine marketing, online marketing, website design and production, web metrics, SEO, SEM, PPC, branding, online reputation management, lead generation, public speaking

Marek Wawrzyniak’s Experience

President / Executive Strategist

InteractiveWebWorks.com

(Internet industry)

December 2008 — Present (1 year )

We create strategic interactive initiatives for our clients which establish and strengthen their brand. We vitalize our clients' clients to engage in interactive conversations in order to generate leads and extend their reach of online presence. We maximize the online Return-On-Investment (ROI) of our clients by creating and implementing innovative interactive campaigns in traditional and new online communities.

Proven strategist of Social Media, Search Marketing and other interactive Lead Generation methods.
Social Media / Search Engine Optimization and Marketing Strategist

Northwestern Mutual

(Privately Held; Financial Services industry)

2003 — December 2008 (5 years )

Social Media Pioneer and Innovator in the Enterprise; Lead and manage first enterprise Social Media policy enabling 7,000 field agents and their staff to use social media (Facebook, MySpace, LinkedIn, etc.). Lead a cross departmental team of lawyers, compliance, marketing, Communications and others which developed the first enterprise social media policy, empowering the enterprise to use it for business. Developed viral Facebook and Open Social applications. Introduced online video sharing channel for marketing use (YouTube, Google Video, Yahoo Video, AOL Video, etc.)

Enterprise Search Engine Optimization (SEO) Strategist; Develop and implement winning strategy and direction for search engine optimization and marketing. Successfully achieved measurable top rankings for hundreds of company websites in Google, Yahoo and MSN. Implemented multiple Pay-Per-Click campaigns, both directly and via a PPC vendor. Managed relationship with multiple vendors including media agencies.
Lead Web Application Engineer

Northwestern Mutual

(Privately Held; 10,001 or more employees; Insurance industry)

February 2003 — February 2006 (3 years 1 month)

Managed the development of numerous web sites. Liaised between multiple business areas, IT and third party vendors. Coordinated in-house, contractor and offshore development and quality assurance staff. Reduced costs by effectively managing vendor relationships. Researched and implemented the enterprise Web metrics HBX solution on a dozen enterprise web properties. Led business and technical analysis. Accountable for level 2-3 technical support. Mentor and train junior staff. Design and leadership in web application production. Consultant to Internet Marketing. Web site traffic growth, web site UI. Website(s) performance and availability tuning.
Owner

megaBlueWave.com, LLC.

(Internet industry)

October 2001 — January 2006 (4 years 4 months)

Website design and production
Internet Marketing
Website performance optimization
Search Engine Optimization and Marketing
Increase online visibility via search engines and other online media
Sr. Consultant

Keane, Inc.

(Public Company; 5001-10,000 employees; KEA; Information Technology and Services industry)

December 1999 — January 2003 (3 years 2 months)

Senior Consultant on assignment at the following client engagements:

• Northwestern Mutual Life - Technical Team Lead/Project Manager; Lead a team of developers of enterprise website NMFN.com, 7,000 agent websites as well as the Site Builder. Accountable for 24x7 support. Perform deployment of code and content updates.

• WE Energies, Inc.; Wisconsin Electric Utilities provider; Lead Web Developer, System Analyst; developed web based Outage Management System, highly visible reporting system, used by the executive and the management teams to monitor power outages. Provided technical assistance to technical staff.

• Milwaukee County; County Government; Project Manager/Technical Lead; Managed staff of 7 consultants in development efforts of new, web and client/server based systems. Analyzed, designed and developed functional specifications. Estimated projects. Administered individual performance reviews and helped staff projects.
IS Team Lead

Generac Power Systems, Inc.

(Privately Held; Electrical/Electronic Manufacturing industry)

July 1998 — December 1999 (1 year 6 months)

Technical Team Lead;
Managed 8 PC/Network helpdesk technicians. Managed several IS projects (RF barcode scanners, Y2K compliance, Software Standards and Licensing, Hardware inventory). Lead vendor negotiations and selection for several projects. Designed, developed and implemented the first corporate Intranet. Lead efforts in the corporate website redesign. Improved the helpdesk operations and reduced open problem tickets from 80 to 15.
Founder / Radio Personality

Polish Christian Radio - Milwaukee, WI

(Non-Profit; Broadcast Media industry)

August 1997 — January 1999 (1 year 6 months)

Produced and presented weekly, one hour radio shows. This was a volunteer position.
Sr. Developer

Sax Arts and Crafts

(Public Company; Arts and Crafts industry)

March 1997 — July 1998 (1 year 5 months)

Network Manager/Project Manager; Developed and implemented Web based, On-line ordering system with a shopping cart using DHTML and Cold Fusion scripting. Developed the first corporate Intranet. Improved collaboration by providing data and printer sharing through installing the first PC LAN, including Internet access and corporate email system. Lead vendor negotiations and selection for several projects. Installed WAN with a warehouse location in Ontario Canada using Cisco routers and Frame Relay. Administered Novell networks. Designed and deployed a corporate-wide WAN. Solved hardware address shortage by installing an Ethernet network and using TCP/IP communications with the AS/400. Lead bringing the Canadian subsidiary on-line, both in hardware/network areas, data conversion as well as programming interface.

Develped online shopping catalog for www.SaxArts.com.
Sr. Developer

Dalton Corporation

(Privately Held; Automotive industry)

February 1991 — March 1997 (6 years 2 months)

System Analyst / International Business Analyst; Developed and implemented Internet based Quality Assurance system. Provided technical support for software and hardware. Administered Novell & Cisco networks. Security officer on IBM AS/400. Participated in international business development. Audited foreign based subsidiaries providing written reports to home office. Maintained business communications with foreign business partners from Poland, Germany, Holland and Russia. Served as a corporate translator/interpreter for Polish, German and Russian languages.
Faculty - Part Time

Grace College

(Educational Institution; Higher Education industry)

August 1991 — January 1994 (2 years 6 months)

Foreign Language Professor - Russian