
Owner, 6 Degrees, LLC
Greater Seattle Area

Owner, 6 Degrees, LLC
Greater Seattle Area
Bio:
Business Development Strategist
I have 20+ years of experience of executive management in technology marketing, direct marketing, merchandising, & e-commerce. As founder of 6 Degrees, I was a part of a corporate turnaround w/ Audible. Prior to 6 degrees I raised the funding for Digital Tempest, managed the development of the company identity & marketing plan. Co-founded Virtual Spin & led it’s acquisition. Held the GM position at Real Networks where I drove their e-commerce efforts. Prior to Real Networks, was VP of Merchandising, Advertising, Strategic Marketing & Business Development at Zones. & engineered a company turn around, leading to a successful IPO. Earlier in my career, held executive positions at both Micro Warehouse & CompuServe.
Entrepreneur in E-commerce and catalog development; specializing in partner marketing, merchandising, advertising & sales and business development.
(Privately Held; 11-50 employees; Marketing and Advertising industry)
December 2000 — Present (7 years 11 months)
www.6-degrees.com
Work with companies to develop partner relationships, online & print advertising, affiliate marketing, and improve customer acquisition, retention and monetization.
(Public Company; 51-200 employees; ADBL; Information Technology and Services industry)
2001 — 2004 (3 years)
www.audible.com
Leader in the distribution of spoken word online.
Developed Partner Marketing campaigns. Designed several acquisition program utilizing their customer base to both increase customer base as well as decrease customer attrition.
(Privately Held; 11-50 employees; Internet industry)
November 1999 — December 2000 (1 year 2 months)
Pioneered a credit card service pru play for online merchants only which introduced a new paradigm in credit card transactions circumventing the existing Visa/MasterCard consortium.
Managed the development of the corporate identity and marketing plan. Developed both the consumer and merchant propositions. Developed and negotiated merchant & partner programs.
(Public Company; 11-50 employees; QSND; Internet industry)
October 1996 — December 1999 (3 years 3 months)
www.qcommerce.com Parent company www.qsound.com
Pioneered low cost ($29.95) templated Merchant eCommerce sites for selling products.
Actively advised Startup, company direction and partner acquisition. Led Acquisition in 1999.
(Public Company; 11-50 employees; QSND; Marketing and Advertising industry)
August 1998 — November 1999 (1 year 4 months)
www.qcommerce.com Parent company www.qsound.com
Pioneered low cost ($29.95) templated Merchant eCommerce sites for selling products.
Led successful company acquisition, responsible for sales &Marketing and business development.
(Public Company; 501-1000 employees; RNWK; Marketing and Advertising industry)
October 1997 — August 1998 (11 months)
www.real.com
Pioneered online music and audio service on the web.
Led online consumer product sales, including 3rd Party products as well as all Reatil Product sales and promotions.
(Public Company; 501-1000 employees; ZONS; Retail industry)
June 1992 — November 1996 (4 years 6 months)
www.zones.com
Catalog and E-Commerce selling high tech products to B2C and B2B customers.
Was responsible for the Corporate turn-around that led to a successful I.P.O. Always took a hands on approach working with Vendors and developed well over 100k merchandising campaigns. Developed one of the first eCommerce sites in the industry working with both Microsoft and Apple. Was very active in taking the company from $50mil to $650mil post I.P.O. by taking catalog & online advertising sales from $5mil per year to $50mil.
(Public Company; 1001-5000 employees; CDWC; Retail industry)
January 1990 — July 1992 (2 years 7 months)
Acquired by CDW www.cdw.com
Catalog and E-Commerce selling high tech products to B2C and B2B customers.
This was one of those rare opportunities where I was lucky enough to get as much out as I brought in and I'm not speaking of monetary compensation; I'm speaking of mentoring and friendships. I contributed in many ways but one of the most successful programs I conceived, developed and launched was the company’s private label products which consisted of more 100 different products with very high margins; combined the brand was the single highest contributor to revenue and margin.
Managed advertising campaigns for all major companies, managed merchandising, business development and purchasing.
(Public Company; 5001-10,000 employees; AOL; Internet industry)
August 1987 — January 1989 (1 year 6 months)
Developed the first proprietary systems for online communication via email, chat and forums.
Managed The Electronic Mall selling products to consumers, the 1st service of its kind (years before the web made e-Commerce common place) additionally ran all Retail distribution.
Extreme Sashimi dishes, Technology, Scuba diving, Sail planes, PodCasting, Video Production