Marcus Carlsson

Marcus Carlsson

Digital Marketing Executive at Land Securities

Leeds, United Kingdom
Marketing and Advertising

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Marcus Carlsson's Overview

  • Freelance PR Consultant at Item - Sweden
  • Concept Development, Event Management, PR, Promotion at Tigerboys
  • Project Manager at Leeds in Barcelona - Bloggers networking event
  • Project Manager at Happy People - Northern Soul
  • Project Manager at Happy People - Nothern Soul
  • Sales Associate at MQ of Sweden
  • Department Manager & Assistant Store Manager at JC Jeans & Clothes Retail Sweden
  • IED Barcelona & IL-3 (University of Barcelona)
  • IED Instituto Europeo di Design
  • Hermelin

500+ connections


Marcus Carlsson's Experience

Digital Marketing Executive

Land Securities

Public Company; 501-1000 employees; LAND; Real Estate industry

March 2013Present (1 year 7 months) Trinity Leeds

Omni-channel destination marketing for 'The UK's most digitally enabled shopping centre', Trinity Leeds (opened March 2013).

Key areas:
- Drive implementation of the digital strategy
- Manage digital road map with responsibility for trialling several new-to-the-business digital initiatives, before portfolio wide roll out.
- Manage 116.000 Facebook page (# reached in less than 15 months after opening).
- Manage 18.000 Twitter account (# reached in less than 15 months after opening)
- Manage relationship with 120 fashion retailers, restaurants, bars, cinema and Trinity Kitchen, a truly unique food court incorporating the best of UK's street food scene.
- Responsibility for growing, managing and engaging CRM database.


Levé Relations

Public Company; 1-10 employees; Public Relations and Communications industry

May 2011Present (3 years 5 months) Stockholm, Sweden

Founder of a creative communications agency.
Work with strategy, planning and conceptualisation.

Key areas:
- Planning and managing PR-events
- Creating brand profiles for artists and DJ's
- Planning social media tactics for fashion brands

Digital Channels Manager

Sveriges Kommunikatörer

Nonprofit; 1-10 employees; Public Relations and Communications industry

October 2011March 2013 (1 year 6 months) Sweden

Digital strategy and digital channels management. Creativity, production and project management for social media marketing. Responsible generally for Sveriges Kommunikatörer everywhere digital...

Key areas:
- Creating and implementing a digital strategy
- Managing, commissioning and creating engaging content
- Content management system experience
- Practical understanding of Google Analytics
- Experience of managing corporate Social media accounts
- Developing excellent editorial judgement

Project Manager

Hebe Media

Privately Held; 1-10 employees; Media Production industry

December 2010June 2011 (7 months)

Creating projects and brand experiences for companies in consumer goods and services.

Key areas:
- Creative idea generation-to-planning
- Business development

Student Recruitment Manager / Digital Marketing Manager

Hyper Island

Partnership; 51-200 employees; Education Management industry

January 2011May 2011 (5 months) Manchester, United Kingdom

Planned and led the digital strategy during the recruitment campaign for Interactive Media Design & Management, a recently launched Hyper Island program in Manchester.
Also responsible for the first contact, and co-ordination with potential applicants until we completed the recruiting.

Key areas:
- Social PR Strategy
- Producing editorial content for catalog and digital
- Managing the recruitment process for students

Freelance PR Consultant

Item - Sweden

October 2010March 2011 (6 months) Stockholm, Sweden

- Created a strategic PR plan for fashion accessorie brand Item
- Defined media strategy and copy strategy
- Provided creative direction for the community strategy

Concept Development, Event Management, PR, Promotion


2006June 2010 (4 years)

Primary Responsibilities:
- Managed PR, media relations and online promotional activities both for Luleå, Sweden, and Barcelona, Spain.
- Contracted nightclubs, hired Dj’s, door staff and managed promotion staff
To name a few of the artists we have worked with: Teki Latex, Top Billin, Cousin Cole, Pocket Knife, Promoe, Style of Eye, Movits, Adam Tensta, Maskinen and many many more...

Project Manager

Leeds in Barcelona - Bloggers networking event

November 2009April 2010 (6 months)

- Planned and Managed a promotion event for some of Spain's most influential bloggers, social media profiles and creatives
- Defined the media strategy
- Managed the client and guest relationships.

Project Manager

Happy People - Northern Soul

July 2009September 2009 (3 months)

Primary Responsibilities:
- Delivered a competitive collection price strategy on a tight deadline.
- Worked with the head designer and sales representatives in the preparations for trade-show and selling season.
- Researched competitors, benchmarked and positioned the brand while achieving a 3.0 - 2.8 sell-out margin.

Project Manager

Happy People - Nothern Soul

September 2008November 2008 (3 months)

Primary Responsibilities:
- Planned, organized and launched an Online Shop.
- Researched and contacted designer and Programmer.
- Organised web hosting, and payment system, all on a tight deadline.

- Also, wrote copy-text and designed strategic incentives for the site as a whole.

Sales Associate

MQ of Sweden

Public Company; 1001-5000 employees; Apparel & Fashion industry

June 2004August 2005 (1 year 3 months)

Primary Responsibilities:
- Managed my sales goals and budgets with weekly and monthly goals.
- Managed the buying process, in-season, and pre-season for all the external brands carried by the store.

Department Manager & Assistant Store Manager

JC Jeans & Clothes Retail Sweden

March 2003June 2004 (1 year 4 months)

Primary Responsibilities:
- Managed the Denim Department, including staff, stock levels, buying, PR, events and training.
- Assisted the store manager with administrative tasks.
- Formed part of the product council for JC Norway and had the responsibility for pre-season buying.

- Doubled the sales figures for the denim department over 1 years time.
- Drastically lowered the % of stock left over for sales season, and created a highly effective organised stock control system.

Marcus Carlsson's Skills & Expertise

  1. Public Relations
  2. Project Management
  3. Design Thinking
  4. Creative Solutions
  5. Social Media
  6. Event Management
  7. Digital Media
  8. Digital Strategy
  9. Digital Marketing
  10. Strategy
  11. Creative Direction
  12. Online Marketing
  13. Social Media Marketing
  14. Blogging
  15. Marketing
  16. Media Relations
  17. Facebook
  18. Brand Management
  19. Google Analytics
  20. CRM

Marcus Carlsson's Courses

  • Independent Coursework

    • Social Media Management

Marcus Carlsson's Languages

  • English

    (Native or bilingual proficiency)
  • Swedish

    (Native or bilingual proficiency)
  • Spanish

    (Limited working proficiency)
  • Norwegian

    (Professional working proficiency)
  • Danish

    (Professional working proficiency)

Marcus Carlsson's Education

IED Barcelona & IL-3 (University of Barcelona)

Design Management RSP, Design Management


Selected as a scholarship student and as the Tutor of the program as a whole - Responsible coordinating the class, time managing, schedule planning and managing contacts with non-faculty lecturers/teachers

Activities and Societies: Entrepreneurship, Strategy & Innovation, Design Management, Project Management, Sustainable Design, Coolhunting, Design Process, Marketing, Finance, Career Part, Personal Branding, Strategic Planning, Human Factors, Brand Management, Sketching.

IED Instituto Europeo di Design

Bachelor, Marketing & Communication


Bachelors program in Fashion Marketing and Communication. Covering themes like: project management, design history, media strategies, brand management, brand strategies, finance, PR, business management, marketing, media relations, journalism, negotiation, art history, communication management, online marketing, Etc.

Activities and Societies: In addition to the courses completed, I like to think that the most important things picked up during these 3 years is self-discipline, punctuality, ability to work against a deadline, to work autonomously and also how to work in a team or task force. Thank you!


Business Management, Samhälls Ekonomisk


Marcus Carlsson's Honors and Awards

  • Purple Apple - Best use of Digital Marketing

    BCSC Purple Apple Marketing Awards
    • May 2014

    The BCSC Purple Apple Marketing Awards are the only awards which recognise and reward effective shopping centre marketing within the UK shopping centre sector. These awards showcase new industry standards of innovation, delivery and performance, taking shopping centre marketing to the next level.

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