
Marketing Director at Davis Brown Law Firm
Des Moines, Iowa Area

Marketing Director at Davis Brown Law Firm
Des Moines, Iowa Area
I'm the Marketing Mechanic for individuals and organizations looking for the right tools for a tune-up or an overhaul.
Over ten years as a creative professional in sales and marketing with emphasis in web marketing, public relations, sales support, planning and execution.
Proven ability to balance sales initiatives with marketing strategy.
Excellent interpersonal communication, writing and project management skills to meet deadlines and goals.
Branding and identity, event development and management, independent consulting.
Conversations and public speaking with small to large groups on a wide range of topics including business development, marketing, social media, networking, and living with Crohn's Disease.
(Law Practice industry)
September 2007 — Present (2 years 3 months)
Responsible for management, development, training, brand introduction, and community relationships. Implement strategies across a variety of platforms including web, public relations, advertising, direct marketing, events, seminars, and community relations.
The best job in the world.
(Non-Profit; Health, Wellness and Fitness industry)
2002 — Present (7 years )
Lead weekly group fitness classes including Spinning and Pilates. Consult with members on fitness and nutrition goals and activities.
(Sports industry)
2001 — 2008 (7 years )
Promotion of Des Moines and Newton, Iowa cyclocross races. Cyclocross is the steeplechase of bicycle racing, partnering with Parks and Recreation Departments, local sponsors and athletes to raise funds and awareness for Cross Out Crohn's, the annual fundraiser for the Crohn's and Colitis Foundation of America, Iowa Chapter.
Since 2003, the organization has donated nearly $7,000 to the CCFA and provided five local racers with cyclocross bicycles, courtesy of Rasmussen Bike Shop.
(Privately Held; 51-200 employees; Marketing and Advertising industry)
December 2006 — June 2007 (7 months)
Account Service for Fortune 100 company providing marketing support for multiple business units. Services include project management, direct mail, brochures, B2B, B2C, concepting, planning and execution.
(Privately Held; 51-200 employees; Business Supplies and Equipment industry)
May 2001 — December 2006 (5 years 8 months)
First Marketing Manager for company. Responsible for introduction of two new branded organizations, advertising, marketing and public relations. Sales support for three organizations with strategy and collateral materials. Website development and maintenance. Tradeshow and event planning for hundreds of customers. Community outreach with public and private entities.
(Privately Held; 201-500 employees; Marketing and Advertising industry)
March 2000 — March 2001 (1 year 1 month)
Advertising sales and marketing for Iowa Commerce magazine, the official communication of the Iowa Association of Business and Industry. Marketed to communities, member organizations, and related businesses.
(Public Company; Newspapers industry)
1997 — 2000 (3 years )
Responsible for major automotive account sales development in print and online Des Moines Register products. Introduced new sales initiatives to client base that would position them to increase response and strengthen partnership with the Des Moines Register. Collaborated with colleagues on successful sales tactics to improve department knowledge base.
(Sporting Goods industry)
1992 — 1997 (5 years )
Hired, trained, developed, and managed a 20-person staff in a diverse outdoor retailer including cycling, skiing, camping, hiking, winter fitness. Developed community activities and sales events for a Bicycle Dealer Showcase Top 100 Dealer.
MBA , Management, Business Product Development, Marketing, Social Media , 2006 — 2009
Enhanced abilities to work with business leaders to create actionable business plans including strategy, tactics and deliverables to achieve goals.
Discovered a passion for social media and the various applications to develop virtual and real networks for individuals and businesses.
BA , Advertising , 1992 — 1996
1988 — 1992
Sporting Event Promotion since 1994; VEISHEA Criterium Bike Race; VEISHEA Time Trial Bike Race; VEISHEA Mountain Bike Race; All9Yards.com Waterworks Criterium; All9Yards.com Waterworks Fitness Fest; Cross Mafia Cyclocross Series; Iowa State Cyclocross Championship. Freelance web journalist: http://www.bikeiowa.com; http://www.cyclingupdate.com
Westminster Presbyterian Church; DSM Triathlon Club; Crohns and Colitis Foundation of America, Iowa Chapter Fundraising; Iowa Association of Business and Industry; YMCA Noon Krusers Running; Technology Association of Iowa; Downtown Des Moines Chamber of Commerce.
Golden Key International Honour Society