Builder of Online Communities
Greater New York City Area
- Current
-
- Sr. Marketing Manager - The Microsoft CIO Network at Microsoft
- Past
-
- Chief Strategist at Marc Sirkin Consulting (Sole Proprietorship)
- Chief Marketing Officer at The International Rescue Committee
- VP eMarketing at The Leukemia & Lymphoma Society
- Director of Corporate Relations & eMarketing at March of Dimes
- Director of Alliances at AppGenesys
- Director of Product Management/Marketing at Kinzan, Inc
- Information Architect/Product Manager, Siteman at iXL
- Graphic Designer/Producer at Swan Interactive Media
- Director of Operations at Swan Media
- Education
-
- Art Institute of Atlanta
- Florida State University
- Recommended
-
19 people have recommended Marc - Connections
-
457
connections
- Industry
- Computer Software
- Websites
Marc Sirkin’s Summary
Strategic marketer with 15 years of diverse and intense experience.
Energetic, passionate leader focused on visionary and strategic use of new technologies designed to drive revenue, develop innovative product offerings, improve productivity and enhance business processes.
Proven ability to develop customer focused marketing strategies, business rationale and specifications as well as project management capability to implement large scale e-commerce, internet platform (CMS, CRM, etc), virtual reality and web 2.0 projects. Experience in managing diverse teams of marketers, business line managers, developers as well the ability to set senior executive expectations.
Marc Sirkin’s Specialties:
Social Media and Community Building
Marketing
Brand Development
Customer Experience Optimization/Formal User-Centered Design
e-Strategies
Product Development
Sales & Sales Support
Emerging Technologies: Vrtual Worlds
Marc Sirkin’s Experience
-
Sr. Marketing Manager - The Microsoft CIO Network
Microsoft
(Public Company; MSFT; Computer Software industry)
March 2008 — Present (1 year 5 months)
Pioneering the development of B2B social networking for senior executives. Focused on driving engagement inside an online community for CIOs and other senior level decision makers and rapidly expanding the value of the network to both community members, partners and Microsoft.
Recently started an internal program designed to leverage and build best practices around a broad set of B2B online engagement strategies. Developed an internal consulting service that includes a formalized process for launching social networking initiatives supported by presentations, talking points and video podcasts. -
Chief Strategist
Marc Sirkin Consulting (Sole Proprietorship)
(Sole Proprietorship; Myself Only; Internet industry)
January 2008 — March 2008 (3 months)
Independent consultant providing clients with high level strategic planning and scenario development with a special focus on revenue generation.
Expertise in community building, product and widget development, social media, online fundraising, SEO and site optimization. -
Chief Marketing Officer
The International Rescue Committee
(Non-Profit; Non-Profit Organization Management industry)
January 2007 — February 2008 (1 year 2 months)
Responsible for global branding initiative as part of the first ever marketing department at this 75 year old organization. Built and refined a 6 person marketing staff, created work flow and project processes and upgraded all aspects of marketing. Developed and won approval on a core messaging and branding strategy.
Increased web traffic more than 30% in less than one year by optimizing search traffic and leveraging a new blog and IRC branded profiles on Myspace, Youtube, Facebook and other Social Networks.
Conducted a two city outdoor advertising campaign in June with creative developed by pro-bono agency. Plans to roll the campaign out to additional cities.
Provided collaboration with all departments resulting in partnerships and decreased "silo" thinking leading to new partnerships and ideas.
Rolled out self-service training and online tools for e-mail marketing and web content management. -
VP eMarketing
The Leukemia & Lymphoma Society
(Non-Profit; 501-1000 employees; Non-Profit Organization Management industry)
December 2004 — December 2006 (2 years 1 month)
Grew online revenues to more than $45 million, more than doubling online revenues in less than 2 years.
Double digit increases in email marketing open rate and click-through
Triple digit growth in web traffic
Increased brand awareness via partners, search engine optimization (SEO) and web site optimization (usability & site navigation)
New training strategy that leverages a wiki and a small training staff to train 66 chapters (300+ users) on both strategic and tactical marketing including email marketing tools, content management tools, community management, online fundraising and online lead generation. -
Director of Corporate Relations & eMarketing
March of Dimes
(Non-Profit; 1001-5000 employees; Fund-Raising industry)
August 2001 — December 2004 (3 years 5 months)
-I helped launch and manage an online fundraising platform that allowed WalkAmerica volunteers to build and manage personal fundraising Web pages. Revenues exceeded $7 million in 2004, 200% growth.
-Conceived, built and launched an online community designed for parents of premature children. The site features message boards, a share your story feature and a blog. The site will be used to cultivate new donors and volunteers via viral marketing, e-mail communications and fundraising. More than 5000 users registered within the first 3 months and eventually helped the March of Dimes raise more than $3 million
-Product Management of Worksite Intranet Initiative implemented in 25 companies, reaching over 600,000 employees.
- Managed all Internet relationships related to driving site traffic, revenue and partnerships. As one example, through a grant from Google, I generated over 500,000 clicks through sponsored ads to MOD Web site and impressions totaling more than 17 million. -
Director of Alliances
AppGenesys
(Privately Held; 51-200 employees; Information Technology and Services industry)
August 2000 — June 2001 (11 months)
-Developed multi-faceted marketing and technology partnerships with enterprise ISV’s and Systems Integrators including Oracle, Microsoft, iXL, Agency.com, Waterstone and DiamondCluster. Based on success of those relationships, the company radically shifted its sales approach, focusing on channel development.
-Developed partner strategies, engagement processes, standard contract language and documentation that streamlined time to partner and eased integration efforts and support issues.
-Worked closely with product management team to analyze market conditions, strategies and product roadmap by delivering industry analysis to help with funding activities and product planning. -
Director of Product Management/Marketing
Kinzan, Inc
(Privately Held; 51-200 employees; Information Technology and Services industry)
February 1998 — August 2000 (2 years 7 months)
-Provided product, technical and marketing support to secure $30M in funding, $10M in sales and 10 new customers.
-Developed standard MRD (marketing requirements document) process and template that was utilized to communicate market needs into technical specifications. The MRD template reduced the new feature time to market by 300%.
-Responsible for an overall budget of $4M.
-Transitioned “Siteman” division (iXL) into a stand-alone, privately funded company focused on delivering hosted applications that allowed large organizations to web-enable their affiliates, franchises, employees and partners.
-Worked closely with operations, account management and customer service teams to ensure a seamless transition. Kinzan did not lose any existing customers during the transition.
-Executed a major product planning initiative to revamp entire product line including functional specifications and documentation for use cases, user interface and graphic design development. -
Information Architect/Product Manager, Siteman
iXL
(Public Company; Information Technology and Services industry)
August 1995 — February 1998 (2 years 7 months)
-
Graphic Designer/Producer
Swan Interactive Media
(Privately Held; 1-10 employees; Internet industry)
August 1994 — August 1995 (1 year 1 month)
Internet startup bought by iXL as part of huge, national rollup.
-
Director of Operations
Swan Media
(Non-Profit Organization Management industry)
1994 — 1995 (1 year)
Marc Sirkin’s Education
-
Art Institute of Atlanta
Design Diploma , Graphic design, Computer design/graphics , March 1992 — March 1993
-
Florida State University
BS , Advertisiting, English, Psychology , August 1988 — December 1991
Additional Information
Marc Sirkin’s Websites:
Marc Sirkin’s Interests:
Marketing, coaching youth sports and golf. Not sure in which order.
Marc Sirkin’s Honors:
Led a team that developed an internal training wiki taking first place honors in the Pennsylvania/New Jersey/Delaware Distance Learning Association's (PADLA) 2006 "Excellence At Work" eLearning Awards
Won 2007 Fundraising Professionals of the Year Award - Top Men in Fundraising from Fundraising Success magazine
Marc Sirkin’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
