Senior Vice President & Chief Research Officer at InsightExpress
Greater New York City Area
Senior Vice President & Chief Research Officer at InsightExpress
Greater New York City Area
Strategic Innovator with extensive experience in planning, development, management and execution for research oriented businesses. Expertise spans from media/advertising research to database and strategic market research. Related areas of expertise include:
• 15 years of research experience
• 10 years experience managing employees
• 5 years of budget and revenue management
• Specialist in strategic innovation and ideation
• Product development and design expertise
• Skilled in the management and analysis of large and incongruous datasets
• Skilled presenter, both to large public forums and management
Research Methods, Conjoint, Tracking Studies, Copy Testing, Internet Research, Usage & Attitudes, Advertising Research, Brand Research, Search Research, Media Research, Panel Management, Nielsen, Homescan, Monitor Plus, MRI, Nielsen Data, Claritas, ConfirmIT, SPSS, Sawtooth, Business Development, Industry Presentations, Working with the Press, Media Mix Modeling, Product Development, NetRatings Data (NetView, @Plan, AdRelevance, MegaView, WebRF, etc.) Web 2.0
(Privately Held; Market Research industry)
January 2010 — Present (3 months)
(Privately Held; Market Research industry)
March 2008 — January 2010 (1 year 11 months)
(Market Research industry)
June 2007 — March 2008 (10 months)
(Public Company; 201-500 employees; NTRT; Market Research industry)
January 2006 — June 2007 (1 year 6 months)
(Public Company; 201-500 employees; NTRT; Market Research industry)
March 2003 — December 2005 (2 years 10 months)
(Public Company; 201-500 employees; NTRT; Market Research industry)
April 2002 — March 2003 (1 year )
(Public Company; 201-500 employees; Market Research industry)
August 1999 — March 2002 (2 years 8 months)
(Public Company; 51-200 employees; Market Research industry)
August 1999 — May 2000 (10 months)
(Public Company; 201-500 employees; Market Research industry)
March 1998 — August 1999 (1 year 6 months)
(Public Company; 201-500 employees; Market Research industry)
March 1994 — March 1998 (4 years 1 month)
Bachelor Commerce , Marketing & Communications , 1991 — 1994
Member Web Analytics Association