
Co-founder and Managing partner at SusaGroup
Enschede Area, Netherlands

Co-founder and Managing partner at SusaGroup
Enschede Area, Netherlands
I have experience in user experience research, graphic design and interaction design. I finished a Masters in new media and communication technologies at the University of Twente, The Netherlands.
I have a particular interest in the emotional impact and content of products and brands.
languages: Dutch, English, Spanish, German, French (basics)
I have given lectures and workshops, at amongst others: Willem de Kooning Academy, Design Academy Eindhoven, SSCP in Korea, Sysopendigia in Finland, RRA Rwanda, University of Amsterdam, University of Twente, Syntens, BNO, University of Oviedo in Spain, Hogeschool Utrecht, CHI Netherlands, Neuromarketing platform, etc.
(Privately Held; 1-10 employees; Design industry)
February 2008 — Present (4 months)
"The SusaGroup enables and supports you to design meaningful and rich experiences."
* Experience strategy and design consultancy
* Study of emotional experiences
* "Design for experience" workshops and training
(Non-Profit; 11-50 employees; Non-Profit Organization Management industry)
August 2007 — Present (10 months)
As ambassador of the Design & Emotion Society, I am responsible for promoting the society worldwide, increasing the involvement of the community and organizing events and activities to realize this. I am also responsible for the website, which is an important tool for the community to get in touch with each other.
(Non-Profit; Myself Only; Design industry)
March 2004 — Present (4 years 3 months)
Editor of www.design-emotion.com, interviewing experts and designers in the fields of design and branding.
(Privately Held; 1-10 employees; Design industry)
April 2002 — Present (6 years 2 months)
Monito is a creative and innovative organisation that offers advice, design and implementation of corporate design and internet applications for local government, research institutions, and companies. We distinguish ourselves with flexible, reliable and user friendly solutions. Our focus areas are:
- corporate- and webdesign;
- easy web management;
- custom online applications;
- prototyping;
- supporting online research;
- and experience design.
(Non-Profit; 11-50 employees; Design industry)
April 2006 — August 2007 (1 year 5 months)
The Design & Emotion society is a non-profit organisation that raises issues and facilitates dialogue among practitioners, researchers, and industry in order to integrate salient themes of emotional experience into the design profession.
Within the Design & Emotion society, I am co-responsible for the ENGAGE project. ENGAGE is bringing together industry, research and design in the field of affective engineering, to create a knowledge community and realise best use of both current and future knowledge.
(Privately Held; 51-200 employees; Design industry)
January 2003 — July 2003 (7 months)
(Privately Held; 1-10 employees; Design industry)
May 1998 — August 2000 (2 years 4 months)
As a student I started this small business together with my brother. We did several small design projects, focused on the web. It was a great way to gain experience.
M.Sc., Applied Communication, 1998 — 2004
With a specialization in "New media and communication technologies"
International business & Service marketing 2001 — 2002
August 2001 - January 2002
design and emotion, consumer experience, design, branding, product design, graphic design, new media design, art, traveling, music
SIGCHI.nl, Design & Emotion Society, ENGAGE, CHI.nl