Marco Van Hout

Current

Board member at the Design and Emotion Society
Creative Director at SusaGroup
Editor at Design-Emotion.com

Co-founder & managing partner at Monito BV

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1 more...

Past

Ambassador at The Design & Emotion Society
PR Officer at The Design & Emotion Society
Researcher HCI at IconMedialab (Madrid)

Founder at 2Elevate Design

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1 more...

Education

Universiteit Twente
Mälardalens högskola
Nieuwe Eemland College

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Recommended

4 people have recommended Marco

Connections

333 connections

Industry

Design

Websites

Marco Van Hout’s Summary

I talk about:

- Emotional experience of products, services and brands
- Experience design, meaningful experiences

I create:

- Opportunities for companies to create more meaningful experiences through their products, services or brand.
- Opportunities and a platform to introduce designers, marketeers, management, etc. to the concepts of designing for experiences and emotions.

I use:

- Validated tools and methods that have been developed or are licensed by SusaGroup, in order to measure emotions.
- Concepts and theories developed by SusaGroup or scholars in our network.

I speak: Dutch, English, Spanish

I have given lectures and workshops on the topic of Design & Emotion, at amongst others: Willem de Kooning Academy (NL), Design Academy Eindhoven (NL), Hogeschool Utrecht (NL), University of Amsterdam, University of Twente, Syntens, BNO, CHI Netherlands, Neuromarketing platform, SSCP (Korea), Sysopendigia (Finland), RRA (Rwanda), University of Oviedo (Spain),UPA (Spain), PassionTour (Chile), Hoo Ha Sensorymix (Spain) etc.

HAVE A LOOK AT
www.lem-emotions.com
www.premo-online.com

Marco Van Hout’s Experience

Board member

the Design and Emotion Society

(Design industry)

March 2009 — Present (9 months)
Creative Director

SusaGroup

(Privately Held; Design industry)

February 2008 — Present (1 year 10 months)

"The SusaGroup enables and supports you to design meaningful and rich experiences."

* Experience strategy and design consultancy
* Study of emotional experiences
* "Design for experience" workshops and training
Editor

Design-Emotion.com

(Non-Profit; Myself Only; Design industry)

March 2004 — Present (5 years 9 months)

Editor of www.design-emotion.com, interviewing experts and designers in the fields of design and branding.
Co-founder & managing partner

Monito BV

(Privately Held; 1-10 employees; Design industry)

April 2002 — Present (7 years 8 months)

Monito is a creative and innovative organisation that offers advice, design and implementation of corporate design and internet applications for local government, research institutions, and companies. We distinguish ourselves with flexible, reliable and user friendly solutions. Our focus areas are:

- corporate- and webdesign;
- easy web management;
- custom online applications;
- prototyping;
- supporting online research;
- and experience design.
Ambassador

The Design & Emotion Society

(Non-Profit Organization Management industry)

August 2007 — March 2009 (1 year 8 months)

As ambassador of the Design & Emotion Society, I am responsible for promoting the society worldwide, increasing the involvement of the community and organizing events and activities to realize this. I am also responsible for the website, which is an important tool for the community to get in touch with each other.
PR Officer

The Design & Emotion Society

(Non-Profit; 11-50 employees; Design industry)

April 2006 — August 2007 (1 year 5 months)

The Design & Emotion society is a non-profit organisation that raises issues and facilitates dialogue among practitioners, researchers, and industry in order to integrate salient themes of emotional experience into the design profession.

Within the Design & Emotion society, I am co-responsible for the ENGAGE project. ENGAGE is bringing together industry, research and design in the field of affective engineering, to create a knowledge community and realise best use of both current and future knowledge.
Researcher HCI

IconMedialab (Madrid)

(Privately Held; 51-200 employees; Design industry)

January 2003 — July 2003 (7 months)
Founder

2Elevate Design

(Privately Held; 1-10 employees; Design industry)

May 1998 — August 2000 (2 years 4 months)

As a student I started this small business together with my brother. We did several small design projects, focused on the web. It was a great way to gain experience.

Marco Van Hout’s Education

Universiteit Twente

M.Sc. , Applied Communication , 1998 — 2004

With a specialization in "New media and communication technologies"

Activities and Societies:

Twente SUMMMERCAMPus (Project coordinator), Faculty PR team (presentations), Student Assistent (1999-2000)
Mälardalens högskola

International business & Service marketing 2001 — 2002

August 2001 - January 2002
Nieuwe Eemland College