Marco Pezzano

Current

Web marketing consultant at Catalyst srl

Past

Advertiser solutions specialist at MIVA
Web content specialist at Studio Cappello WMR srl
Web developer and consultant at Lynx S.p.A.

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Education

Università degli Studi di Padova
Fòrema - Ente di Formazione di Unindustria Padova
Liceo Classico "C. Marchesi" - Padova

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Recommended

5 people have recommended Marco

Connections

79 connections

Industry

Internet

Websites

Marco Pezzano’s Summary

Web marketing consultant based in Padua, Italy. My experience ranges from search engine optimization to keyword advertising to social media marketing. Proficient in copywriting, I have a good knowledge of web programming languages and tools.

Three words to describe myself? Curious, ironic, self-confident.

Marco Pezzano’s Specialties:

copywriting, search engine optimization (seo), keyword advertising, social media marketing, online reputation management, account management, project management, web programming (html, css, php)...but I'm open to challenges!

Marco Pezzano’s Experience

Web marketing consultant

Catalyst srl

(Marketing and Advertising industry)

June 2008 — Present (1 year 2 months)

360° web marketing activities:
- search engine optimization, content management
- set up and management of ROI-targeted pay-per-click campaigns
- copywriting, press releases, corporate blogging
- social media marketing, online reputation management
Advertiser solutions specialist

MIVA

(Public Company; 201-500 employees; MIVA; Marketing and Advertising industry)

July 2007 — May 2008 (11 months)

- client support in setting up and running profitable online advertising campaigns
- conception, development and promotion of a network of proprietary vertical portals
- traffic initiatives management
Web content specialist

Studio Cappello WMR srl

(Marketing and Advertising industry)

February 2006 — July 2007 (1 year 6 months)

- development of web contents optimized for search engines (Italian and English)
- creative writing for pay-per-click campaigns
- web programming (HTML, CSS, Javascript)
- SEO
Web developer and consultant

Lynx S.p.A.

(Privately Held; Information Technology and Services industry)

April 2004 — September 2005 (1 year 6 months)

- client side and server side programming (HTML, PHP, .NET)
- on-site consulting (Regione Veneto, RAS Bank, Banca Popolare di Vicenza)

Marco Pezzano’s Education

Università degli Studi di Padova

Letters and philosophy 2005 — 2008

"Languages and writing techniques" course (writing in different media, linguistics, literature)
Fòrema - Ente di Formazione di Unindustria Padova

"Application Service Provider" training course 2003 — 2004

- client side and server side programming (HTML, PHP, .NET)
Liceo Classico "C. Marchesi" - Padova

High school , 1996 — 2001