Marco Monfils

Current

Advisor/consultant at MX4 Marketing

Past

Senior adjunct lecturer, Marketing at Central European University, Corvinus University
Owner-manager at Riverside Talent
Vice president marketing at RB (Reckitt Benckiser), North America.

Marketing director at RB (Reckitt Benckiser), South Korea
Marketing director at RB (Reckitt Benckiser), Hungary & Romania
Regional marketing manager for CEE, Household Care & Fabric Softeners at Unilever Hungary
Marketing manager Household Care & Fabric Softeners at Unilever Hungary
Senior product manager Fabrics Care at Unilever Hungary
Product manager Oral Care at Unilever Hungary
Product manager Oral Care at Unilever Colombia
Product manager Oral Care at Unilever Venezuela
Product manager Deodorants & Male Fragrance at Unilever Venezuela
Marketing coordinator U.K. at Giorgio Beverly Hills (fragrance & perfumes)

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Education

Oxford Brookes University

Recommended

10 people have recommended Marco

Connections

360 connections

Industry

Management Consulting

Marco Monfils’s Summary

Work summary:
* Over-delivery of business results; top-line & profitability for 13 years in multinational business across a variety of industries, cultures and continents.
* With a proven track record designing high impact strategies for individual or portfolio of people & products.
* Building high performance teams in marketing and business.
* Has practical experience in the areas of re-branding initiatives, turnaround situations, offense & defense planning, change management, corporate re-engineering.
* Owner-manager MX4 Marketing Advisory, company established 2006.
* Global citizen & traveller.

Industry experience:
Beauty & personal care, fine fragrance, oral care, household products & detergents, foods, energy, education, consultancy, sports & music marketing, talent management.

Marco Monfils’s Specialties:

Consumer insight & communication, brand design and imagery, corporate strategy and innovation.

Marco Monfils’s Experience

Advisor/consultant

MX4 Marketing

(Management Consulting industry)

January 2006 — Present (4 years )

-Providing mass marketing know-how in the areas of brand strategy & portfolio management, market research, consumer insight & concept development, communications, product design, brand plans, etc.
-Clients include Bunge (edible oils, FMCG), Mol Group (energy sector, retail), The Garrison Group (consultancy; Foods & OTC), and SME (Laya-world music project, Heads Up-product design agency, Kapacitas-distributor).
Senior adjunct lecturer, Marketing

Central European University, Corvinus University

(Education Management industry)

August 2006 — September 2009 (3 years 2 months)

Executive MBA; Global marketing, Product planning & development, Brand strategy & business creativity, Situation analysis & strategic implications, Interpreting market research.
Owner-manager

Riverside Talent

(Management Consulting industry)

August 2006 — June 2009 (2 years 11 months)

Riverside Talent is a small company specialised in the identification, management and marketing of sports & music talent from Hungary.
- Talent: Agnes Szavay (tennis), Balint Barsony (saxophonist), Juhasz Attila Jazz Quartet (music), Star Jam Session, Anonym All Stars (concept and production).
Vice president marketing

RB (Reckitt Benckiser), North America.

(Consumer Goods industry)

January 2003 — March 2005 (2 years 3 months)

- Full P&L charge, strategy & execution for all facets of marketing over a portfolio of brands.
- Responsible for high growth business segments, a marketing team of 30+ people, annual sales of 900 million US$.
- Accelerated company’s “speed to market”, improved strategic implementation, increased corporate will to take on calculated risk.
Marketing director

RB (Reckitt Benckiser), South Korea

(Consumer Goods industry)

August 2001 — December 2002 (1 year 5 months)

- Full responsibility for all facets of the Marketing function in South Korea, including P&L.
- Annual sales revenue at $120 million, Marketing team of 24 people, including consumer relations, quality control, graphic design, corporate website.
- Led a re-branding initiative across a range of local brands, aligned strategies (between local/regional/global), and optimised growth opportunities for the future.
Marketing director

RB (Reckitt Benckiser), Hungary & Romania

(Consumer Goods industry)

April 2000 — August 2001 (1 year 5 months)

- Full responsibility for all facets of the Marketing function in Hungary & Romania, incl. P&L. Annual sales of approx 40 million U$D.
- Marketing team of approximately 11 people in both countries, and an in-store promoters force of 35, in Hungary.
- Developed new business model for effective/efficient spend of corporate advertising budget in Hungary.
- Devised & implemented a new management model for our direct marketing, promotions & in-store activities.
Regional marketing manager for CEE, Household Care & Fabric Softeners

Unilever Hungary

(Consumer Goods industry)

June 1998 — March 2000 (1 year 10 months)

- Annual sales of approximately $150 million in the region, high growth and profit generator for the company.
- Responsible for the development & delivery of innovation & communication in the CEE region, also responsible for creation & development of low income innovation for the category on a global scale.
Marketing manager Household Care & Fabric Softeners

Unilever Hungary

(Marketing and Advertising industry)

1997 — 1998 (1 year )

- Responsible for the marketing strategy & operational planning for the company's household care brands in Hungary, also responsible for development of key innovation in the fabric softeners category for the CEE region.
Senior product manager Fabrics Care

Unilever Hungary

(Marketing and Advertising industry)

1996 — 1997 (1 year )

- Responsible for the marketing strategy & operational planning for the company's detergent brands, including fabric softeners.
Product manager Oral Care

Unilever Hungary

(Marketing and Advertising industry)

1996 — 1996 (less than a year)

- Responsible for the marketing strategy & operational planning for the company's oral care brands.
Product manager Oral Care

Unilever Colombia

(Marketing and Advertising industry)

1994 — 1996 (2 years )

- Responsible for the marketing strategy & operational planning for the company's oral care brands in Venezuela, Colombia & Ecuador.
- Harmonised the entire brand portfolio (packaging, communication & activity plans), also centralized production.
Product manager Oral Care

Unilever Venezuela

(Marketing and Advertising industry)

1993 — 1994 (1 year )

- Strategy and launch plans for oral care category, high growth and profit driver despite adverse conditions.
- Accelerated the harmonization of local brand (Pepsodent) to international brand (Close Up).
Product manager Deodorants & Male Fragrance

Unilever Venezuela

(Marketing and Advertising industry)

1993 — 1993 (less than a year)

- Responsible for brand planning & consumer/trade promotions for the deodorants and fragrance range.
- Proposed and implemented rationalization plans for the entire brands portfolio.
Marketing coordinator U.K.

Giorgio Beverly Hills (fragrance & perfumes)

(Marketing and Advertising industry)

1992 — 1993 (1 year )

- Responsible for key events and sales activity, including logistics (events) and budgeting (corporate).
- Devised and implemented a new planning & control method for all promotional expenses in the U.K. market.

Marco Monfils’s Education

Oxford Brookes University

BA Honours , Business Studies , 1988 — 1992

International ERASMUS exchange student with the Autonomous University of Barcelona, (Catalunya), Spain 1989-1990.

Hotel and Catering Management Certificate, Oxford Brookes University, 1987 - 1988.

Activities and Societies:

Co-founder and president of the Oxpoly business society, 1988-1989.