Marco Bardus

Marco Bardus

Post-doctoral research associate at University of Exeter Medical School

Exeter, United Kingdom

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Marco Bardus's Overview


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Marco Bardus' Summary

I am a visiting post-doctoral research associate at the University of Exeter Medical School, being supported by an Early Postdoc.Mobility grant, awarded by the Swiss National Science Foundation (SNSF).

My research area focuses on Health Communication for disease prevention and health promotion, through eHealth and mHealth applications.

The overarching goal of my research is to understand how effective and sustained health behaviour change could be promoted through the use of technology-based, persuasive communication strategies. My research interests revolve around the use of smartphones (text message reminders, mobile apps), Web 2.0 applications, and “smart coaching” or “wearable” devices, with the overall goal of preventing noncommunicable diseases and obesity-related issues.

I am also interested in science communication and in finding effective ways to make research results more understandable, especially for non-academic audiences. Hence, my involvement in the SNSF Agora Project "EPICUR II – Expanding Public Interest by Communicating Understandable Research: Marketing of the EJO as a Dissemination Network" with the European Journalism Observatory.

I hold a PhD in Communication Sciences (focus on Health Communication) from the Università della Svizzera italiana (2012), and a Master of Arts degree in Corporate Public Relations from the University of Udine in Gorizia (2007).

Marco Bardus' Experience

Post-Doctoral Research Associate

University of Exeter Medical School

Educational Institution; 1001-5000 employees; Higher Education industry

May 2014Present (5 months) Exeter, United Kingdom

Working on my research project: "Investigating the use of smartphone and Web 2.0 technologies used in behavioural interventions for weight management", with Prof. Charles Abraham, Dr. Jane Smith and Prof. Melvyn Hillsdon

Postdoctoral Researcher

USI Università della Svizzera italiana

Educational Institution; 501-1000 employees; Higher Education industry

April 2014Present (6 months)

Part-time support of social media activities of the European Journalism Observatory on the project "EPICUR II – Expanding Public Interest by Communicating Understandable Research: Marketing of the EJO as a Dissemination Network" -

Associate Consultant

Strategic Social Marketing Ltd

April 2013Present (1 year 6 months)

Post-doctoral researcher

USI Università della Svizzera italiana

May 2012May 2014 (2 years 1 month) Lugano

Independent PR Professional, Freelance Communication Consultant, Journalist and Lecturer


January 2008May 2012 (4 years 5 months)

Graduate Research and Teaching Assistant

USI Università della Svizzera italiana

June 2008April 2012 (3 years 11 months) Lugano

Visiting PhD student

University of Nottingham

20112011 (less than a year)

Research Assistant

University of Udine

April 2008June 2008 (3 months) Gorizia

Columnist, RES Magazine

University of Udine

January 2007January 2008 (1 year 1 month)

Project Manager

Adlab @ Go

June 2007December 2007 (7 months)

Press office assistant

Province of Gorizia

January 2007October 2007 (10 months)

Graphic Designer and Columnist for Gomitolo, monthly newspaper

University of Udine

January 2004September 2007 (3 years 9 months)


Insiel S.p.a.

February 2007June 2007 (5 months)

February 2006August 2006 (7 months) Savonlinna, Finland

August 2005February 2006 (7 months) Savonlinna, Finland


Editoriale FVG - Messaggero Veneto

September 2003August 2005 (2 years)

Web Content Manager - Gorizia Univeristy Portal

January 2002July 2005 (3 years 7 months)

Press and media relations

University of Udine, World PR Festival

January 2005June 2005 (6 months)

Graphic designer for FERPI News Magazine


July 2004June 2005 (1 year)

Coordinator & Head Organizer


August 2004November 2004 (4 months)

Intern Journalist

Editoriale FVG - Messaggero Veneto

June 2003September 2003 (4 months)


Net S.p.a.

March 2002May 2002 (3 months)

Marco Bardus' Education

University of Nottingham


Liceo Scientifico Copernico


Marco Bardus' Publications

  • Reasons for participating and not participating in a e-health workplace physical activity intervention: A qualitative analysis

    • International Journal of Workplace Health Management
    • 2014
  • E-Health Services

    • To be published in: International Encyclopaedia of Digital Communication & Society. Wiley-Blackwell, xx-xx
    • 2014
  • Effects of text-messaging in addition to emails on uptake of physical activity among university and college employees at UK worksites

    • Journal of Health Services Research & Policy
    • 2013

    Results showed that e-mails alone allowed participants to maintain physical activity levels over 16 weeks. Employees who received e-mail prompts slightly increased their physical activity in the domains of leisure-time and workplace, whereas those who received two additional text-message reminders had a significant decline in physical activity over time

  • The Web 2.0 and Social Media Technologies for Pervasive Health Communication: Are they Effective?

    • Studies in Communication Sciences
    • 2011
    Authors: Marco Bardus

    Web 2.0 and social media applications are popular communication channels and are frequently utilised by individuals and organizations in many sectors and markets. While they are widely recognised as having good potential for reaching large population segments in an efficient way, little is known about their effectiveness in influencing behaviour change. The aim of this paper is to analyse the available literature, examining papers that report outcomes associated with social media used in health communication initiatives. Specifically, it aims to understand what topics are being addressed, what types of social media are used, what types of outcomes are measured, and if they are effective in changing health behaviours. A scoping review was conducted for papers published from January 2005 to May 2010. Twenty-three papers reported outcomes of health communication initiatives using social media. Findings suggest that more research isolating the effects of social media on health-related behaviours is needed.

Marco Bardus' Honors and Awards

  • SNSF Early Postdoc.Mobility

    Swiss National Science Foundation
    • 2014
  • SNSF Grant for prospective researchers

    Swiss National Science Foundation
    • 2011
  • PhD Summer School Grant

    Swiss National Science Foundation
    • August 2010
  • Leonardo da Vinci scholarship (KTEU III project)

    University of Udine
    • 2005

Marco Bardus' Courses

  • Graduate Research and Teaching Assistant

    USI Università della Svizzera italiana

    • Social Marketing I & II (teaching assistant - Master's course, 6 ECTS) (SA2008-SA2012)
  • Post-doctoral researcher

    USI Università della Svizzera italiana

    • Comunicazione e markting sociale (Bachelor's course, 1.5 ECTS) (SP2014)
    • Media Training: “Disseminating Communications & Journalism Research in Legacy & Social Media” (co-taught, with Professors Russ-Mohl & Suggs, Doctoral course, 1.5 ECTS) (SA2013)

Marco Bardus' Volunteer Experience & Causes

  • Volunteer Experience

    • Captain of Mo-USI team

      • Health
      November 2013 December 2013 (2 months)

      Engaging and challenging!

  • Volunteer Interests

    • Causes I care about:

      • Arts and Culture
      • Civil Rights and Social Action
      • Environment
      • Health
    • Organizations I support:

      • Amnesty International
      • UNICEF
      • The Movember Foundation

Marco Bardus' Projects

Marco Bardus' Skills & Expertise

  1. Social Media
  2. Media Relations
  3. Public Relations
  4. WordPress
  5. Research
  6. Journalism
  7. Social Networking
  8. Editing
  9. Corporate Communications
  10. Publishing
  11. PowerPoint
  12. Health Communication
  13. Photoshop
  14. Web Content Management
  15. Web Content
  16. SPSS
  17. Blogging
  18. International Relations
  19. CMS
  20. Illustrator
  21. Social Marketing
  22. University Teaching
  23. CSS
  24. Marketing Strategy
  25. Strategic Communications
  26. HTML
  27. Joomla
  28. Teaching
  29. Editorial
  30. InDesign
  31. Quantitative Research
  32. Behavior Change
  33. Statistics
  34. Public Speaking
  35. Academic Writing
  36. Academic Advising
  37. Data Analysis
  38. Press Releases
  39. Marketing
  40. Qualitative Research
  41. Dreamweaver
  42. Dimensions
  43. Adobe Creative Suite
  44. AMOS
  45. Mplus
  46. Structural Equation Modeling
  47. Multivariate Statistics
  48. Academic Tutoring
  49. Graphic Design
  50. Social Media Marketing

View All (50) Skills View Fewer Skills

Marco Bardus' Organizations

  • European Social Marketing Association (ESMA)

  • European Communication and Research Association (ECREA)

  • International Association for Media and Communication Research (IAMCR)

    Casual member
    • March 2013 to Present
  • Federazione italiana Relazioni Pubbliche (FERPI)

    • December 2007 to September 2011
  • Federazione Italiana Relazioni Pubbliche - UniFERPI

    Member of the Board of Management
    • June 2007 to January 2009

Marco Bardus' Languages

  • Italian

    (Native or bilingual proficiency)
  • English

    (Full professional proficiency)
  • German

    (Limited working proficiency)
  • Finnish

    (Elementary proficiency)
  • Friulian

    (Native or bilingual proficiency)

Marco Bardus' Additional Information


Basketball, cycling, floorball, rowing, hiking, running, trekking and walking. Reading, watching movies, video-gaming (FPS, RTS, etc.).

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