LinkedInMarco Bardus

Marco Bardus

Post-doctoral research associate at University of Exeter Medical School

Location
Exeter, United Kingdom
Industry
Research
Current
  1. University of Exeter Medical School,
  2. USI Università della Svizzera italiana,
  3. Strategic Social Marketing Ltd
Previous
  1. USI Università della Svizzera italiana,
  2. Self-employed,
  3. University of Nottingham
Education
  1. Università della Svizzera italiana (USI)
Recommendations15 people have recommended Marco
Websites
500+connections

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500+connections
University of Exeter Medical School

University of Exeter Medical School

Post-Doctoral Research Associate

– Present

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Background

Summary

I am a visiting post-doctoral research associate at the University of Exeter Medical School, being supported by an Early Postdoc.Mobility grant, awarded by the Swiss National Science Foundation (SNSF).

My research area focuses on Health Communication for disease prevention and health promotion, through eHealth and mHealth applications.

The overarching goal of my research is to understand how effective and sustained health behaviour change could be promoted through the use of technology-based, persuasive communication strategies. My research interests revolve around the use of smartphones (text message reminders, mobile apps), Web 2.0 applications, and “smart coaching” or “wearable” devices, with the overall goal of preventing noncommunicable diseases and obesity-related issues.

I am also interested in science communication and in finding effective ways to make research results more understandable, especially for non-academic audiences. Hence, my involvement in the SNSF Agora Project "EPICUR II – Expanding Public Interest by Communicating Understandable Research: Marketing of the EJO as a Dissemination Network" with the European Journalism Observatory.

I hold a PhD in Communication Sciences (focus on Health Communication) from the Università della Svizzera italiana (2012), and a Master of Arts degree in Corporate Public Relations from the University of Udine in Gorizia (2007).

Experience

Post-Doctoral Research Associate

University of Exeter Medical School
– Present (7 months)Exeter, United Kingdom

Working on my research project: "Investigating the use of smartphone and Web 2.0 technologies used in behavioural interventions for weight management", with Prof. Charles Abraham, Dr. Jane Smith and Prof. Melvyn Hillsdon

Postdoctoral Researcher

USI Università della Svizzera italiana
– Present (8 months)

Part-time support of social media activities of the European Journalism Observatory on the project "EPICUR II – Expanding Public Interest by Communicating Understandable Research: Marketing of the EJO as a Dissemination Network" - www.ejo.ch

Associate Consultant

Strategic Social Marketing Ltd
– Present (1 year 8 months)

Post-doctoral researcher

USI Università della Svizzera italiana
(2 years 1 month)Lugano

Independent PR Professional, Freelance Communication Consultant, Journalist and Lecturer

Self-employed
(4 years 5 months)

Graduate Research and Teaching Assistant

USI Università della Svizzera italiana
(3 years 11 months)Lugano

Visiting PhD student

University of Nottingham
(less than a year)

Research Assistant

University of Udine
(3 months)Gorizia

Columnist, RES Magazine

University of Udine
(1 year 1 month)

Project Manager

Adlab @ Go
(7 months)

Press office assistant

Province of Gorizia
(10 months)

Graphic Designer and Columnist for Gomitolo, monthly newspaper

University of Udine
(3 years 9 months)

Journalist

Insiel S.p.a.
(5 months)

Planner

University of Eastern Finland (formerly University of Joensuu)
(7 months)Savonlinna, Finland

Trainee

Savonlinna Institute for Regional Development and Education (formerly University of Joensuu)
(7 months)Savonlinna, Finland

Journalist

Editoriale FVG - Messaggero Veneto
(2 years)

Web Content Manager

Pungo.it - Gorizia Univeristy Portal
(3 years 7 months)

Press and media relations

University of Udine, World PR Festival
(6 months)

Graphic designer for FERPI News Magazine

FERPI
(1 year)

Coordinator & Head Organizer

Prospettive
(4 months)

Intern Journalist

Editoriale FVG - Messaggero Veneto
(4 months)

Trainee

Net S.p.a.
(3 months)

Education

Liceo Scientifico Copernico

Publications

Reasons for participating and not participating in a e-health workplace physical activity intervention: A qualitative analysis

International Journal of Workplace Health Management
2014
Authors:

E-Health Services

To be published in: International Encyclopaedia of Digital Communication & Society. Wiley-Blackwell, xx-xx
2014
Authors:

Effects of text-messaging in addition to emails on uptake of physical activity among university and college employees at UK worksites(Link)

Journal of Health Services Research & Policy
2013

Results showed that e-mails alone allowed participants to maintain physical activity levels over 16 weeks. Employees who received e-mail prompts slightly increased their physical activity in the domains of leisure-time and workplace, whereas those who received two additional text-message reminders had a significant decline in physical activity over time

Authors:

The Web 2.0 and Social Media Technologies for Pervasive Health Communication: Are they Effective?(Link)

Studies in Communication Sciences
2011

Web 2.0 and social media applications are popular communication channels and are frequently utilised by individuals and organizations in many sectors and markets. While they are widely recognised as having good potential for reaching large population segments in an efficient way, little is known about their effectiveness in influencing behaviour change. The aim of this paper is to analyse the available literature, examining papers that report outcomes associated with social media used in health communication initiatives. Specifically, it aims to understand what topics are being addressed, what types of social media are used, what types of outcomes are measured, and if they are effective in changing health behaviours. A scoping review was conducted for papers published from January 2005 to May 2010. Twenty-three papers reported outcomes of health communication initiatives using social media. Findings suggest that more research isolating the effects of social media on health-related behaviours is needed.

Honors & Awards

SNSF Early Postdoc.Mobility

Swiss National Science Foundation

SNSF Grant for prospective researchers

Swiss National Science Foundation

PhD Summer School Grant

Swiss National Science Foundation

Leonardo da Vinci scholarship (KTEU III project)

University of Udine

Courses

USI Università della Svizzera italiana

  • Comunicazione e markting sociale (Bachelor's course, 1.5 ECTS) (SP2014)
  • Media Training: “Disseminating Communications & Journalism Research in Legacy & Social Media” (co-taught, with Professors Russ-Mohl & Suggs, Doctoral course, 1.5 ECTS) (SA2013)

USI Università della Svizzera italiana

  • Social Marketing I & II (teaching assistant - Master's course, 6 ECTS) (SA2008-SA2012)

Volunteer Experience & Causes

Captain of Mo-USI team

Movember
(2 months)Health

Engaging and challenging!

Opportunities Marco is looking for:

  • Joining a nonprofit board
  • Skills-based volunteering (pro bono consulting)

Causes Marco cares about:

  • Arts and Culture
  • Civil Rights and Social Action
  • Environment
  • Health

Organizations Marco supports:

  • Amnesty International
  • UNICEF
  • The Movember Foundation

Projects

EPICUR II – Expanding Public Interest by Communicating Understandable Research: Marketing of the EJO as a Dissemination Network(Link)

Collaborating as social media support and coordination of the European Journalism Observatory within the project "EPICUR II – Expanding Public Interest by Communicating Understandable Research: Marketing of the EJO as a Dissemination Network.

Team members:

USI-SINC (Università della Svizzera italiana Sustainability Incubator)

USI-SINC is an incubator that facilitates the development, implementation and evaluation of sustainability projects at the Università della Svizzera italiana (USI) in Lugano. The overarching goal of the incubator is to provide a structured and dedicated space for mentoring and coaching USI students working on sustainability projects at the university and in the community. The incubator will enable students to realise the projects, moving from conceptual ideas to practical work, while collaborating with partners from USI and the community. Additionally, students will be mentored on entrepreneurial skills, supporting potential economic and environmental opportunities in spin-off projects and businesses. USI SINC will also serve as a resource for research evidence through its dissemination activities of data collected about sustainability projects and policies.

Team members:

MoveM8(Link)

Research project aimed at testing technology-based communication strategies for promoting physical activity among UK employees. The theoretical framework employed was the Theory of Planned Behaviour.

Team members:

Skills

  • Social Media
  • Media Relations
  • Public Relations
  • WordPress
  • Research
  • Journalism
  • Social Networking
  • Corporate Communications
  • Health Communication
  • SPSS
  • Strategic Communications
  • Social Media Marketing
  • Social Marketing
  • University Teaching
  • Marketing Strategy
  • Marketing
  • Qualitative Research
  • Teaching
  • Quantitative Research
  • Behavior Change
  • Statistics
  • Public Speaking
  • Academic Writing
  • Academic Advising
  • Data Analysis
  • See 10+  See less

Organizations

European Social Marketing Association (ESMA)

Member

European Communication and Research Association (ECREA)

Member

International Association for Media and Communication Research (IAMCR)

Casual member
– Present

Federazione italiana Relazioni Pubbliche (FERPI)

Member

Federazione Italiana Relazioni Pubbliche - UniFERPI

Member of the Board of Management

Languages

  1. Italian

    Native or bilingual proficiency
  2. English

    Full professional proficiency
  3. German

    Limited working proficiency
  4. Finnish

    Elementary proficiency
  5. Friulian

    Native or bilingual proficiency

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