University of Exeter Medical School
Post-Doctoral Research Associate
Post-doctoral research associate at University of Exeter Medical School
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Post-Doctoral Research Associate
I am a visiting post-doctoral research associate at the University of Exeter Medical School, being supported by an Early Postdoc.Mobility grant, awarded by the Swiss National Science Foundation (SNSF).
My research area focuses on Health Communication for disease prevention and health promotion, through eHealth and mHealth applications.
The overarching goal of my research is to understand how effective and sustained health behaviour change could be promoted through the use of technology-based, persuasive communication strategies. My research interests revolve around the use of smartphones (text message reminders, mobile apps), Web 2.0 applications, and “smart coaching” or “wearable” devices, with the overall goal of preventing noncommunicable diseases and obesity-related issues.
I am also interested in science communication and in finding effective ways to make research results more understandable, especially for non-academic audiences. Hence, my involvement in the SNSF Agora Project "EPICUR II – Expanding Public Interest by Communicating Understandable Research: Marketing of the EJO as a Dissemination Network" with the European Journalism Observatory.
I hold a PhD in Communication Sciences (focus on Health Communication) from the Università della Svizzera italiana (2012), and a Master of Arts degree in Corporate Public Relations from the University of Udine in Gorizia (2007).
Working on my research project: "Investigating the use of smartphone and Web 2.0 technologies used in behavioural interventions for weight management", with Prof. Charles Abraham, Dr. Jane Smith and Prof. Melvyn Hillsdon
Part-time support of social media activities of the European Journalism Observatory on the project "EPICUR II – Expanding Public Interest by Communicating Understandable Research: Marketing of the EJO as a Dissemination Network" - www.ejo.ch
Results showed that e-mails alone allowed participants to maintain physical activity levels over 16 weeks. Employees who received e-mail prompts slightly increased their physical activity in the domains of leisure-time and workplace, whereas those who received two additional text-message reminders had a significant decline in physical activity over time
Web 2.0 and social media applications are popular communication channels and are frequently utilised by individuals and organizations in many sectors and markets. While they are widely recognised as having good potential for reaching large population segments in an efficient way, little is known about their effectiveness in influencing behaviour change. The aim of this paper is to analyse the available literature, examining papers that report outcomes associated with social media used in health communication initiatives. Specifically, it aims to understand what topics are being addressed, what types of social media are used, what types of outcomes are measured, and if they are effective in changing health behaviours. A scoping review was conducted for papers published from January 2005 to May 2010. Twenty-three papers reported outcomes of health communication initiatives using social media. Findings suggest that more research isolating the effects of social media on health-related behaviours is needed.
Collaborating as social media support and coordination of the European Journalism Observatory within the project "EPICUR II – Expanding Public Interest by Communicating Understandable Research: Marketing of the EJO as a Dissemination Network.
USI-SINC is an incubator that facilitates the development, implementation and evaluation of sustainability projects at the Università della Svizzera italiana (USI) in Lugano. The overarching goal of the incubator is to provide a structured and dedicated space for mentoring and coaching USI students working on sustainability projects at the university and in the community. The incubator will enable students to realise the projects, moving from conceptual ideas to practical work, while collaborating with partners from USI and the community. Additionally, students will be mentored on entrepreneurial skills, supporting potential economic and environmental opportunities in spin-off projects and businesses. USI SINC will also serve as a resource for research evidence through its dissemination activities of data collected about sustainability projects and policies.
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