
Corporate Director, Web Technology at Scripps Health
Greater San Diego Area

Corporate Director, Web Technology at Scripps Health
Greater San Diego Area
Experienced internet strategist with a healthcare bent.
Web strategy, web usability, healthcare
(Non-Profit; Hospital & Health Care industry)
March 2007 — Present (2 years 9 months)
Working at Scripps has offered me the opportunity to start from the ground up. Over my first six months with the organization I built a dynamic and effective team and outlined a comprehensive strategic vision for Scripps’ future with the web. Since then I have taken the health system’s various web presences from strength to strength.
Key accomplishments include:
- Worked with stakeholders from the CEO to unit nurses and patients to analyze the organization’s needs and develop a long-term strategic web plan.
- Led redevelopment of Scripps.org resulting in 15% increase in traffic and a $4.2M increase in system revenue.
- Matched strategic goals to budget and created a forward-thinking, customer-focused department of subject matter experts.
(Non-Profit; Hospital & Health Care industry)
2006 — 2007 (1 year )
My time at Northwestern Memorial Hospital was invaluable in rounding out my experience. In this position I was given the opportunity to wear many different hats and to manage enterprise-level projects from start to successful completion.
Key roles included:
- Helped to shape strategic vision of group – matching relevant internet technologies to the hospital’s overarching goals.
- Designed, developed and implemented new features and applications to enhance the website.
- Managed flexibly staffed teams of development consultants to ensure efficient workflow and adherence to hospital standards and policies.
- Vocal advocate of usability-based defensive design and standards-based development.
- Prepared budgets, project plans, technical specifications, strategic plans, database schema and network diagrams.
Key accomplishments included:
- Ground-up redevelopment of hospital website – allowing organization to fully leverage the current state of web technologies. Involved shifting thousands of pages of information from static HTML to a fully dynamic architecture. Built using the JSP Spring framework on Oracle 10g database and application server.
- Development and implementation of site-wide custom content management system and e-commerce solution for online event registration and ticket sales.
(Non-Profit; Hospital & Health Care industry)
2003 — 2006 (3 years )
(Online Media industry)
2001 — 2003 (2 years )
- Helped to build a successful web development company focused on customer satisfaction and industry-leading technology.
- Managed teams of developers and designers to consistently complete projects ahead of deadline and under budget.
- Prepared extensive competitive analyses of websites for potential clients, highlighting various strengths and weaknesses of their current web strategy.
- Acted as lead developer and project manager on everything from small site redesigns to full e-commerce application development. Included creation of project plans and timelines, code standards and site documentation.
- Established baseline metrics and implemented site tracking efforts to better gauge effectiveness of redesigned or redeveloped client sites.
(Public Company; DIS; Internet industry)
2000 — 2001 (1 year )
- Developed and maintained Disney's suite of entertainment websites including; Wall of Sound, Mr. Showbiz and Movies.com. Included brainstorming new features and the maintenance of existing ones.
- Initiated the push for standards and accessibility compliance that led to a change in company development policy.
- Organized and led training sessions for management and development staff in new internet technologies.
- Honed user interface design and usability skills to a razor sharp edge.
BS , Communications , 1995 — 1999
Usability, web strategy, healthcare, cycling