Marc Hil Macalua

Current

Founder at SEO Philippines
VP - Marketing (Philippines) at US Auto Parts Network Inc.
CEO at Macalua.com Consulting (Sole Proprietorship)

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Past

Managing Director at IMV Solutions
Director of Development at ePacific Global Contact Center
Creative Media Team Lead at DevCo Philippines

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Education

Ateneo de Manila University

Recommended

2 people have recommended Marc Hil

Connections

181 connections

Industry

Internet

Websites

Marc Hil Macalua’s Summary

Pro-active, client service oriented marketing professional and IT leader with a successful track record in delivering complex, creative, cost-effective and profitable technology-based solutions.

Well-rounded IT background in software development, project management and infrastructure management.

Adept at leading cross-functional and cross-culturual teams with diverse technical and creative backgrounds.

Adept at consensus building, crisis management, problem-solving and negotiating.

Certified Google Advertising Professional.

Marc Hil Macalua’s Specialties:

Search Engine Optimization, Pay Per Click, Affiliate Marketing Program Management, Email Marketing Program Management, E-Commerce Strategy, Content Development, Information Architecture, Usability, Project Management, Strategic Management

Marc Hil Macalua’s Experience

Founder

SEO Philippines

(Non-Profit; 201-500 employees; Marketing and Advertising industry)

September 2006 — Present (1 year 11 months)

SEO Philippines is the unofficial trade organization for over 500 Filipino search engine marketing (SEM) professionals dedicated to the development of the search marketing industry in the Philippines.
VP - Marketing (Philippines)

US Auto Parts Network Inc.

(Public Company; 501-1000 employees; PRTS; Internet industry)

May 2006 — Present (2 years 3 months)

Manages the Internet marketing operations (SEO, PPC, email marketing, affiliate marketing, eBay/Amazon stores, comparison shopping engines, web analytics, conversion optimization, online reputation management, etc.) of US Auto Parts Network Inc. (NASDAQ:PRTS), a Top 100 US-based Internet retailer (as rated by Internet Retailer Magazine); responsible for strategy, execution and analysis of all online initiatives; works closely with US and Philippine-based teams on the creation and execution of various online marketing campaigns. Manages over 100 personnel spread out across 7 departments and two facilities.
CEO
Macalua.com Consulting (Sole Proprietorship)

(Sole Proprietorship; Myself Only; Marketing and Advertising industry)

June 2002 — Present (6 years 2 months)

Provides expert consulting services for all areas of search engine optimization (SEO), pay per click (PPC), content development, affiliate marketing, email marketing and e-commerce strategy; acts as 'man on the ground' for international clients wishing to gain a foothold on the vastly untapped SEO-ready labor force in the Philippines.

Certified Google Advertising Professional (AdWords Professional ID: 289-056-2169)
Managing Director

IMV Solutions

(Internet industry)

2007 — 2008 (1 year)
Director of Development

ePacific Global Contact Center

(Privately Held; 1001-5000 employees; Outsourcing/Offshoring industry)

March 2002 — April 2006 (4 years 2 months)

Led multiple project teams by providing strategic direction, technology mentorship and overall management for all aspects of staff development and application development including business needs analysis, project scoping and resource, risk and quality management; received numerous awards and distinctions at ePacific Global: Exemplary Performance as Manager (June 2002), Most Proactive Employee (December 2003) and Non-Sales Employee of the Year (December 2004); promoted to senior management position and consequently to executive director position in December 2003 and December 2004 respectively.
Creative Media Team Lead

DevCo Philippines

(Internet industry)

2002 — 2002 (less than a year)