Movement builder, entrepreneur, social media pioneer, founder of Half Fiction and Adholes.com
Greater New York City Area
- Current
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- Creative Director at Escalate
- Partner, Creative at Half Fiction
- Founder and President at Adholes.com
- Past
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- President at Jampacks
- Art Director at Brand Buzz
- Art Director at Blum Group
- Art Director at Ammirati Puris Lintas
- Junior Art Director at BBDO New York
- Junior Art Director at BBDO
- Education
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- Commack
- Recommended
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12 people have recommended Marc - Connections
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276
connections
- Industry
- Marketing and Advertising
- Websites
Marc Lefton’s Summary
Experienced creative professional with diverse background spanning traditional, experiential and interactive for global brands. Emerging media expert, digital media entrepreneur and social networking pioneer.
Marc Lefton’s Specialties:
Branding, advertising campaigns, copywriting, art direction, strategic planning, production management, graphic design, buzz marketing, guerilla marketing, viral marketing, social networking, blogworking
Marc Lefton’s Experience
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Creative Director
Escalate
(Privately Held; 11-50 employees; Marketing and Advertising industry)
September 2006 — Present (3 years 3 months)
I come up with ideas for experiential marketing campaigns, wear a lot of different hats and work with some great people and clients.
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Partner, Creative
Half Fiction
(Privately Held; Marketing and Advertising industry)
November 2004 — Present (5 years 1 month)
Founded Half Fiction to be the holding company of Adholes.com and other social media ventures in 2004. In 2009, added two partners - one with extensive entertainment and content creation experience and the other with world class technology experience to create movements around brands. As pioneers of social media we are uniquely positioned as the unimpeachable experts of building sustained word of mouth movements around ideas that brands can be authentically at the center of.
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Founder and President
Adholes.com
(Privately Held; 1-10 employees; Publishing industry)
November 2004 — Present (5 years 1 month)
Adholes.com is a 6,500 member social network and blogging platform for colleagues of advertising, media, public relations and marketing to share ideas and network. We're currently seeking sponsors who wish to reach our thousands of readers who work at top-100 agencies, primarily in creative, account and media.
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President
Jampacks
(Privately Held; 1-10 employees; Marketing and Advertising industry)
July 2002 — October 2004 (2 years 4 months)
Create and develop new advertising mediums that combine entertainment and consumer lifestyle brands. Develop all sales materials, oversee design and production of company materials. Lead the development of social networking division in partnership with software vendor and create a buzz around two successful sites on a pocket-change budget. Oversee teams of talent scouts and keep up with current trends in underground music and film.
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Art Director
Brand Buzz
(Marketing and Advertising industry)
1999 — 2000 (1 year )
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Art Director
Blum Group
(Marketing and Advertising industry)
1999 — 1999 (less than a year)
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Art Director
Ammirati Puris Lintas
(Public Company; Marketing and Advertising industry)
1998 — 1998 (less than a year)
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Junior Art Director
BBDO New York
(Public Company; Marketing and Advertising industry)
1995 — 1997 (2 years )
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Junior Art Director
BBDO
(Public Company; Marketing and Advertising industry)
1995 — 1997 (2 years )
Marc Lefton’s Education
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Commack
1988 — 1995
Additional Information
Marc Lefton’s Websites:
Marc Lefton’s Interests:
baseball, punk rock, sabermetrics
Marc Lefton’s Groups:
Adholes
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Adam Smith Admirers -
Rock Star Designers™ -
Adholes - Advertising Industry Social Network + Blog
Marc Lefton’s Honors:
Vocational and Industrial Clubs of America–Outstanding Student Leader (1992)
Vocational and Industrial Clubs of America–3rd, Regional Advertising Competition (1992)
Finalist, 1998 International ANDY Awards (Print, poster)
Bronze, Best 3d mailer, Creative Merit Awards, Western Massachusetts
Featured in 2003 PRINT Regional Design Annual (Best of New England)
Official Honoree, 2006 Webby Awards
Marc Lefton’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
