Marc Karasu

Current

EVP Marketing at OneWire.com
Founder and President at MeasuredUp.com
Consultant at MAKtaste.com Consulting

see less...

Past

VP Advertising and Marketing at Yahoo! HotJobs
Director at Dinoto Lee Advertising
Director at Bartle Bogle Hegarty Advertising

Supervisor at TBWA Chiat Day Advertising
Media Planner at Griffin Bacal Advertising

see less...

2 more...

Education

The University of Connecticut

Recommended

9 people have recommended Marc

Connections

252 connections

Industry

Marketing and Advertising

Websites

Marc Karasu’s Summary

Seasoned senior brand, media and digital marketing executive

Marc is currently EVP Marketing at OneWire.com. MAKtaste.com is his brand, media and digital marketing website. He is also the founder of MeasuredUp.com a leading Customer Service review website where consumers and companies connect to solve problems.

Marc was the VP Marketing at Yahoo! HotJobs. While working at Yahoo! Marc was part of the Yahoo! HotJobs executive management team. Marc led advertising and consumer and corporate marketing for Yahoo! HotJobs.com. In this capacity, he managed the positioning, strategy and communication of the Yahoo! HotJobs brand to various audiences through creative marketing and a multimedia advertising campaign. Additionally, he was responsible for Yahoo! HotJobs’ annual marketing budget and all media buys, agency relationships and consumer and corporate marketing plans. He was also responsible for the measurement and analysis of HotJobs advertising and marketing metrics.

Prior to coming to HotJobs, he worked in account management at advertising agencies such as Dinoto Lee, Bartle Bogle Hegarty (BBH) and TBWA Chiat/Day where he worked extensively in the strategy, positioning, marketing and advertising for a client list that includes Absolut vodka, Post Cereals, Seagram, Benetton Sportsystem, Reebok, ESPN, Icast.com and Champion among others. Earlier in his career, he was both a Media Buyer at GM Mediaworks and Media Planner at Griffin Bacal advertising.

Marc holds a BS in Economics from the University of Connecticut and is actively involved in advertising industry organizations. He is regularly quoted in industry publications including the New York Times, Advertising Age, AdWeek and BrandWeek, among others and is regularly invited to speak at conferences and been interviewed for TV shows. He also recently coauthored and had published three books on careers.

Marc Karasu’s Specialties:

Brand Architecture
Television
Radio
Print
Outdoor
Online Strategy
Online Planning
Promotions
Media Planning
Media Buying
Search Engine Marketing
Search Engine Optimization
Website Design
Website Usability
Traffic Programs

Marc Karasu’s Experience

EVP Marketing

OneWire.com

(Marketing and Advertising industry)

September 2008 — Present (11 months)
Founder and President

MeasuredUp.com

(Internet industry)

July 2006 — Present (3 years 1 month)

A leading customer review website where loyal and involved consumers share reviews with each other and with companies and where leading and proactive companies can keep up on what people are saying about them online, build their customer service brand reputations and create conversations with customers.
Consultant

MAKtaste.com Consulting

(Marketing and Advertising industry)

June 2006 — Present (3 years 2 months)

Marketing consulting for Brand, Media and Digital.
VP Advertising and Marketing

Yahoo! HotJobs

(Public Company; Online Media industry)

May 2000 — June 2006 (6 years 2 months)
Director

Dinoto Lee Advertising

(Privately Held; 11-50 employees; Marketing and Advertising industry)

1999 — 2000 (1 year)
Director

Bartle Bogle Hegarty Advertising

(Marketing and Advertising industry)

1997 — 1999 (2 years)
Supervisor

TBWA Chiat Day Advertising

(Marketing and Advertising industry)

1994 — 1998 (4 years)
Media Planner

Griffin Bacal Advertising

(Marketing and Advertising industry)

1992 — 1994 (2 years)