Marc Karasu

Current

EVP Marketing at OneWire.com
Founder at MeasuredUp.com

Past

Consultant at MAKtaste.com Consulting
VP Advertising and Marketing at Yahoo! HotJobs
Director at Dinoto Lee Advertising

Director at Bartle Bogle Hegarty Advertising
Supervisor at TBWA Chiat Day Advertising
Media Planner at Griffin Bacal Advertising

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3 more...

Education

The University of Connecticut

Recommended

9 people have recommended Marc

Connections

279 connections

Industry

Marketing and Advertising

Websites

Marc Karasu’s Summary

Seasoned brand, media and digital marketing executive
Entrepreneur and Startup expert

Marc is currently EVP Marketing at OneWire.com.
His diverse experience, portfolio and references are found on his website MAKtaste.com. Marc is also the founder of MeasuredUp.com a leading Customer Service review and resolution website where consumers connect with companies to solve problems and where companies use tools to directly manage customer relationships, online reputation and brand loyalty.

Prior, Marc was the VP Marketing at Yahoo! HotJobs where he was part of the executive management team. Marc led advertising and consumer and corporate marketing for Yahoo! HotJobs and was instrumental in building the brand and metrics allowing HotJobs to grow from a distant player to a category leader which was acquired by Yahoo! in 2003. In this role, he managed the positioning, strategy and communication of the Yahoo! HotJobs brand to various audiences through creative marketing and a multimedia advertising campaign that utilized innovative thinking in SEO, SEM and digital marketing as well as traditional media. Additionally, he was responsible for annual marketing budget, all media buys and agency relationships.

Earlier, he worked for almost 10 years in account management at well known advertising agencies such as Bartle Bogle Hegarty (BBH) and TBWA Chiat/Day where he worked extensively in the strategy, positioning, marketing and advertising for a client list that includes Absolut vodka, Post Cereals, Seagram, Benetton Sportsystem, Reebok and ESPN among others. Earlier in his career, he was both a Media Buyer at GM Mediaworks and Media Planner at Griffin Bacal advertising.

Marc holds a BS in Economics from the University of Connecticut and is actively involved in advertising industry organizations. He is regularly quoted, invited to speak at conferences and been interviewed on several TV shows. He also recently coauthored and had published three books on careers.

Marc Karasu’s Specialties:

Brand Architecture
Digital
Television
Radio
Print
Outdoor
Online Strategy
Online Planning
Promotions
Media Planning
Media Buying
Search Engine Marketing
Search Engine Optimization
Website Design
Website Usability
Traffic Programs

Marc Karasu’s Experience

EVP Marketing

OneWire.com

(Marketing and Advertising industry)

September 2008 — Present (1 year 3 months)

Executive Management. Build and lead the Marketing and Product team. Responsible for brand positioning, budget, driving traffic, users and revenue as well as all communications, advertising and marketing.
Founder

MeasuredUp.com

(Internet industry)

July 2006 — Present (3 years 5 months)

A leading customer review website where loyal and involved consumers share reviews with each other and with companies and where leading and proactive companies can keep up on what people are saying about them online, build their customer service brand reputations and create conversations with customers. Founded and built site, business model and brand. Created programs to drive all traffic, revenue and use. Concepted and defined all user experience, communications and advertising.
Consultant

MAKtaste.com Consulting

(Marketing and Advertising industry)

June 2006 — July 2008 (2 years 2 months)

Marketing consulting for Brand, Media and Digital.
Worked with companies to define and build brand, online media and advertising. See MAKtaste.com
VP Advertising and Marketing

Yahoo! HotJobs

(Public Company; YHOO; Internet industry)

May 2000 — June 2006 (6 years 2 months)
Director

Dinoto Lee Advertising

(Privately Held; 11-50 employees; Marketing and Advertising industry)

1999 — 2000 (1 year )
Director

Bartle Bogle Hegarty Advertising

(Marketing and Advertising industry)

1997 — 1999 (2 years )
Supervisor

TBWA Chiat Day Advertising

(Marketing and Advertising industry)

1994 — 1998 (4 years )
Media Planner

Griffin Bacal Advertising

(Marketing and Advertising industry)

1992 — 1994 (2 years )