Director of Digital Strategy at Publicis
Greater New York City Area
- Current
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- Director of Digital Strategy at Publicis
- Digital Strategist/ User Experience Expert at designmartini inc.
- Past
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- User Experience Design Lead at Roundarch
- User Experience Design Lead at Carbon CG
- Web Design and Usability Consultant at Goldman Sachs
- Web Designer and Developer at Shoplet.com
- Web Designer and Developer at CarbonMedia, Inc.
- Web Design Intern at Honeywell Inc.
- Education
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- New York University
- Recommended
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13 people have recommended Marci - Connections
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178
connections
- Industry
- Marketing and Advertising
- Websites
Marci Ikeler’s Summary
I’m Marci Ikeler (the last name’s pronounced just how it looks: “ike” + “ler”) and I am a digital experience designer.
I’ve spent the last 10 years working with advertising agencies, Fortune 500 brands, and start-ups to create design and strategy for engaging, effective, and elegant digital experiences. I believe that there are three main qualities that have made me successful:
* I “get” digital - I understand what’s going on in the digital space - what’s new, what’s old, what’s up-and-coming. I participate in social networks, blogging, and keep up with emerging technologies. This expertise allows me to deliver cutting-edge solutions for my clients.
* I know how to prioritize - How do you balance business metrics, creative innovation, technological complexity, and usability? Every project is different - but all successful projects start with getting all the goals on the table.
* Creative strategy, with a solid UX background - My background is in traditional user experience design, which includes the disciplines of information architecture, interaction design, usability testing/ heuristics, and ethnographic research. This means I’ll always keep your customers’ goals in mind.
I’m currently the Director of Digital Strategy at Publicis New York, where I work with traditional advertising teams and partner agencies to integrate digital thinking into the creative process.
My career has given me the opportunity to work with a lot of cool brands, such as 1-800-Flowers, Armani, Citigroup, DiscoverCard, Dove Chocolate, Foot Locker, Goldman Sachs, Johnson & Johnson, net-a-porter, Pfizer, and Stella McCartney.
I live in New York’s East Village with my fiancé, Aaron, and my Yorkshire Terrier, Simsim. When I’m not at my computer (which is rare), I can be found playing video games, reading, cooking, and enjoying New York City.
Marci Ikeler’s Specialties:
user experience design, ux design, interaction design, information architecture, strategy, planning, advertising project management, business analysis, web design, user-centered design, usability, hci, web developent, technology, technical writing, business, html, xml, xslt, javascript, php, sql
Marci Ikeler’s Experience
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Director of Digital Strategy
Publicis
(Public Company; PUB; Marketing and Advertising industry)
June 2009 — Present (6 months)
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Digital Strategist/ User Experience Expert
designmartini inc.
(Marketing and Advertising industry)
July 2007 — Present (2 years 5 months)
Freelance user experience consultant and project manager for clients in the financial, pharmaceutical, and fashion industries. During this time, I have partnered with several digital agencies for project work, including:
* AKQA
* createthe group
* Nitro Group
* Poke New York
* R/GA
* Undercurrent
Through these agencies, as well as on my own, I have had the opportunity to work with the following clients:
* Armani Casa
* Cusp
* DiscoverCard
* Dove Chocolate
* Foot Locker
* Inertia Beverage Group
* Johnson & Johnson
* LoyalTV
* Narragansett
* Needham
* net-a-porter
* Poke New York
* Smirnoff
* Stella McCartney
* Stereofame
* TILE Financial -
User Experience Design Lead
Roundarch
(Privately Held; 51-200 employees; Information Technology and Services industry)
August 2006 — June 2007 (11 months)
* User experience lead - managed teams of Information Architects for high-profile projects at Citigroup Prime Brokerage;
* Usability specialist - conducted international contextual inquiries and usability tests and synthesized the results into pivotal strategic documents;
* Interaction designer - created rich internet designs for complex displays of financial market data, utilizing the capabilities of technologies such as Flex, Laszlo, and Ajax;
* Design strategist - worked with technical teams, business stakeholders, and project management to determine project strategies and ensure the success of the end products;
* Internal thought leader - educated colleagues on user research methods, software tools, project methodologies, and design deliverables. -
User Experience Design Lead
Carbon CG
(Privately Held; 11-50 employees; Information Technology and Services industry)
February 2004 — July 2006 (2 years 6 months)
* Interaction designer - created comprehensive designs and functional specifications for multi-million dollar software and web applications;
* Business analyst - worked with users and clients to gather requirements and identify pressure points;
* Usability specialist - performed heuristic reviews and iterative user testing to optimize the user experience of all products;
* Design team manager - led the creation of all user-facing materials, including user interfaces, help, and training;
* Business strategist - delivered pitches to new clients to market Carbon's strengths, successfully expanding the company's business. -
Web Design and Usability Consultant
Goldman Sachs
(Public Company; 10,001 or more employees; GS; Investment Banking industry)
March 2002 — February 2004 (2 years )
* Enterprise user-experience advocate - worked with senior management to integrate a design phase into all projects;
* Interaction designer - designed and documented use cases for financial tools, market data resources, and content-driven web sites;
* Usability specialist - performed heuristic reviews and iterative user testing to optimize the user experience of all products;
* Technical lead - maintained a client-side framework used by all applications, using web technologies to develop Ajax style interactions;
* Web standards evangelist - created an extensive library of web standards and design patterns which was heavily used by the development team. -
Web Designer and Developer
Shoplet.com
(Privately Held; 1-10 employees; Information Technology and Services industry)
August 2001 — March 2002 (8 months)
* Web designer and developer – successfully redesigned a 9 million+ page web site to update the company’s image, improving sales;
* Product marketing manager – created highly profitable email mailing list, targeting over 800,000 opt-in users with weekly newsletters;
* Graphic designer – completely redesigned the company’s corporate ID while still maintaining brand recognition;
* Business strategist – created presentations for third-party investors such as 3M and Dell, developing the company’s business and increasing its influence. -
Web Designer and Developer
CarbonMedia, Inc.
(Privately Held; 11-50 employees; Information Technology and Services industry)
September 1999 — September 2000 (1 year 1 month)
* Web designer and developer – designed and implemented client web sites, ranging from complex e-commerce to online company brochures;
* Print designer – created client branding and printed advertisements;
* Multimedia designer and developer – created interactive Flash animations and interfaces using complex ActionScript. -
Web Design Intern
Honeywell Inc.
(Public Company; 5001-10,000 employees; HON; Aviation & Aerospace industry)
May 1999 — August 1999 (4 months)
* Web designer and developer – created Honeywell’s largest intranet web site, controlled by a Content Management System, for an engineering team;
* Continuity advisor – developed extensive guidelines and training materials on site maintenance to insure continuity.
Marci Ikeler’s Education
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New York University
BA , Philosophy, Art , 1999 — 2001
Graduated magna cum laude.
Additional Information
Marci Ikeler’s Websites:
Marci Ikeler’s Interests:
interaction design, technology, web design, new media, business, music, wine, gadgets, yorkshire terriers, piano, books
Marci Ikeler’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
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- reference requests
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