Marci Ikeler

Marci Ikeler

Director of Digital Strategy at Publicis

Greater New York City Area

Current
  • Director of Digital Strategy at Publicis
  • Digital Strategist/ User Experience Expert at designmartini inc.
Past
  • Web Designer and Developer at Shoplet.com
  • Web Designer and Developer at CarbonMedia, Inc.
  • Web Design Intern at Honeywell Inc.
Education
  • New York University
Connections
178 connections
Industry
Marketing and Advertising
Websites

Marci Ikeler’s Summary

I’m Marci Ikeler (the last name’s pronounced just how it looks: “ike” + “ler”) and I am a digital experience designer.

I’ve spent the last 10 years working with advertising agencies, Fortune 500 brands, and start-ups to create design and strategy for engaging, effective, and elegant digital experiences. I believe that there are three main qualities that have made me successful:

* I “get” digital - I understand what’s going on in the digital space - what’s new, what’s old, what’s up-and-coming. I participate in social networks, blogging, and keep up with emerging technologies. This expertise allows me to deliver cutting-edge solutions for my clients.
* I know how to prioritize - How do you balance business metrics, creative innovation, technological complexity, and usability? Every project is different - but all successful projects start with getting all the goals on the table.
* Creative strategy, with a solid UX background - My background is in traditional user experience design, which includes the disciplines of information architecture, interaction design, usability testing/ heuristics, and ethnographic research. This means I’ll always keep your customers’ goals in mind.

I’m currently the Director of Digital Strategy at Publicis New York, where I work with traditional advertising teams and partner agencies to integrate digital thinking into the creative process.

My career has given me the opportunity to work with a lot of cool brands, such as 1-800-Flowers, Armani, Citigroup, DiscoverCard, Dove Chocolate, Foot Locker, Goldman Sachs, Johnson & Johnson, net-a-porter, Pfizer, and Stella McCartney.

I live in New York’s East Village with my fiancé, Aaron, and my Yorkshire Terrier, Simsim. When I’m not at my computer (which is rare), I can be found playing video games, reading, cooking, and enjoying New York City.

Marci Ikeler’s Specialties:

user experience design, ux design, interaction design, information architecture, strategy, planning, advertising project management, business analysis, web design, user-centered design, usability, hci, web developent, technology, technical writing, business, html, xml, xslt, javascript, php, sql


Marci Ikeler’s Experience

  • Director of Digital Strategy

    Publicis

    (Public Company; PUB; Marketing and Advertising industry)

    June 2009Present (6 months)

  • Digital Strategist/ User Experience Expert

    designmartini inc.

    (Marketing and Advertising industry)

    July 2007Present (2 years 5 months)

    Freelance user experience consultant and project manager for clients in the financial, pharmaceutical, and fashion industries. During this time, I have partnered with several digital agencies for project work, including:
    * AKQA
    * createthe group
    * Nitro Group
    * Poke New York
    * R/GA
    * Undercurrent

    Through these agencies, as well as on my own, I have had the opportunity to work with the following clients:
    * Armani Casa
    * Cusp
    * DiscoverCard
    * Dove Chocolate
    * Foot Locker
    * Inertia Beverage Group
    * Johnson & Johnson
    * LoyalTV
    * Narragansett
    * Needham
    * net-a-porter
    * Poke New York
    * Smirnoff
    * Stella McCartney
    * Stereofame
    * TILE Financial

  • User Experience Design Lead

    Roundarch

    (Privately Held; 51-200 employees; Information Technology and Services industry)

    August 2006June 2007 (11 months)

    * User experience lead - managed teams of Information Architects for high-profile projects at Citigroup Prime Brokerage;
    * Usability specialist - conducted international contextual inquiries and usability tests and synthesized the results into pivotal strategic documents;
    * Interaction designer - created rich internet designs for complex displays of financial market data, utilizing the capabilities of technologies such as Flex, Laszlo, and Ajax;
    * Design strategist - worked with technical teams, business stakeholders, and project management to determine project strategies and ensure the success of the end products;
    * Internal thought leader - educated colleagues on user research methods, software tools, project methodologies, and design deliverables.

  • User Experience Design Lead

    Carbon CG

    (Privately Held; 11-50 employees; Information Technology and Services industry)

    February 2004July 2006 (2 years 6 months)

    * Interaction designer - created comprehensive designs and functional specifications for multi-million dollar software and web applications;
    * Business analyst - worked with users and clients to gather requirements and identify pressure points;
    * Usability specialist - performed heuristic reviews and iterative user testing to optimize the user experience of all products;
    * Design team manager - led the creation of all user-facing materials, including user interfaces, help, and training;
    * Business strategist - delivered pitches to new clients to market Carbon's strengths, successfully expanding the company's business.

  • Web Design and Usability Consultant

    Goldman Sachs

    (Public Company; 10,001 or more employees; GS; Investment Banking industry)

    March 2002February 2004 (2 years )

    * Enterprise user-experience advocate - worked with senior management to integrate a design phase into all projects;
    * Interaction designer - designed and documented use cases for financial tools, market data resources, and content-driven web sites;
    * Usability specialist - performed heuristic reviews and iterative user testing to optimize the user experience of all products;
    * Technical lead - maintained a client-side framework used by all applications, using web technologies to develop Ajax style interactions;
    * Web standards evangelist - created an extensive library of web standards and design patterns which was heavily used by the development team.

  • Web Designer and Developer

    Shoplet.com

    (Privately Held; 1-10 employees; Information Technology and Services industry)

    August 2001March 2002 (8 months)

    * Web designer and developer – successfully redesigned a 9 million+ page web site to update the company’s image, improving sales;
    * Product marketing manager – created highly profitable email mailing list, targeting over 800,000 opt-in users with weekly newsletters;
    * Graphic designer – completely redesigned the company’s corporate ID while still maintaining brand recognition;
    * Business strategist – created presentations for third-party investors such as 3M and Dell, developing the company’s business and increasing its influence.

  • Web Designer and Developer

    CarbonMedia, Inc.

    (Privately Held; 11-50 employees; Information Technology and Services industry)

    September 1999September 2000 (1 year 1 month)

    * Web designer and developer – designed and implemented client web sites, ranging from complex e-commerce to online company brochures;
    * Print designer – created client branding and printed advertisements;
    * Multimedia designer and developer – created interactive Flash animations and interfaces using complex ActionScript.

  • Web Design Intern

    Honeywell Inc.

    (Public Company; 5001-10,000 employees; HON; Aviation & Aerospace industry)

    May 1999August 1999 (4 months)

    * Web designer and developer – created Honeywell’s largest intranet web site, controlled by a Content Management System, for an engineering team;
    * Continuity advisor – developed extensive guidelines and training materials on site maintenance to insure continuity.


Marci Ikeler’s Education

  • New York University

    BA , Philosophy, Art , 19992001

    Graduated magna cum laude.


Additional Information

Marci Ikeler’s Websites:

Marci Ikeler’s Interests:

interaction design, technology, web design, new media, business, music, wine, gadgets, yorkshire terriers, piano, books


Marci Ikeler’s Contact Settings

Interested In:

  • career opportunities
  • consulting offers
  • new ventures
  • job inquiries
  • expertise requests
  • business deals
  • reference requests
  • getting back in touch

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