Marci Gower

Current

Organizing Director at Wellness Wednesday Network
Independent Marketing Specialist at Show Me The Networking, a Division of SuperMarketing!

Past

Marketing Consultant at AllOver Media
Director of Web Marketing at Accudata America
Director of Marketing and PR at FrogMagic.com

Director of Online Sales & Marketing & Senior Classified Sales Executive at Westword
Account Service Representative at PolyGram

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2 more...

Education

State University of New York College at Oswego
Nassau Community College

Recommended

18 people have recommended Marci

Connections

208 connections

Industry

Marketing and Advertising

Marci Gower’s Summary

Creativity is what keeps me motivated. I have twenty plus years experience in marketing and public relations with a strong emphasis on non-traditional mediums and Internet marketing. My work experience includes marketing and promotion in a variety of major industries including Music/Entertainment, Fashion, Print & Online Publishing, e-Commerce, Direct Marketing, Hospitality and Broadcast & Alternative Media. I've spent the last 5 years assisting small businesses to leverage their marketing efforts within their budget constraints. I enjoy keeping it local!

I am highly creative, detailed oriented and goal driven. I thrive on a deadline environment and get a charge out of the entire marketing/sales cycle - from concept creation, strategic planning, implementation and then on to successful fruition. Fundraising is a passion, and I am generally involved in 2-3 different events at once, utilizing my many contacts to bring greater awareness to special projects.

My management style is very hands on. I never expect anyone to do anything I have not or would not do myself. I am extremely approachable and flexible to new ideas and concepts. I avoid micromanaging and encourage autonomy after training to build confidence and satisfaction within my sales teams.

My biggest pet peeve in business is poor customer relations. Customer satisfaction is the key to retention. Without a strong and growing customer base, what is the point?

Marci Gower’s Specialties:

Strategic Brand Awareness and Brand Identity
Creative UI Design & Visual Identity Materials
Organize & Streamline Business Systems
Copy Writing & Editing
Cross Platform Marketing Programs
Press Relations
Fundraising
Special Events
Customer Realtions & Retention
Strategic Alliances
Professional Networking

Marci Gower’s Experience

Organizing Director

Wellness Wednesday Network

(Health, Wellness and Fitness industry)

January 2008 — Present (2 years )

Wellness Wednesday is a FREE monthly networking mixer highlighting local Health & Wellness practitioners and those who provide services to the Body, Mind, and Spirit community. It is held on the 4th Wednesday of each month at different featured locations in Lee County.

Wellness Wednesday is sponsored by Anderson~Patterson Cremation and Funeral Services, with locations in Fort Myers & Lehigh Acres. http://www.AndersonPatterson.com
Independent Marketing Specialist

Show Me The Networking, a Division of SuperMarketing!

(Marketing and Advertising industry)

2002 — Present (7 years )

Independent marketing consultant for smaller to mid-size organizations. Expertise in Interactive Marketing & New Media. Developing strong brand awareness through traditional and alternative mediums, copy writing, editing, creative services, website UI, , SEO, sales development & management, CRM systems, special event planning and more.

Full portfolio available including client references and testimonials.
Marketing Consultant

AllOver Media

(Privately Held; 11-50 employees; Marketing and Advertising industry)

December 2007 — September 2008 (10 months)

AllOver Media delivers a captive audience and brands your business to consumers through multiple, repeated impressions. Our Indoor Billboards and Gas Pump Advertising are ads people will actually stand in line to read!

We reach consumers where they live, work, and play as they move through their day. Indoor media also reaches the elusive, on-the-go 21 – 35 demographic.

Ads are placed strategically in restroom and common areas of local venues, and at the pump at gas stations. ADS ARE READ AND RETAINED! Ads cannot be turned off, tuned out, or clicked off. Traditional media averages a 1-8 second impression. Consumers spend up to 3 minutes viewing our media, resulting in over 60% recall.

Build your brand awareness with AllOver Media ads. Our ads are a great compliment to your traditional advertising. Maximize your exposure and total impressions and make your ad dollars work harder for you.

Let AllOver Media help you brand your company ALL OVER!
Director of Web Marketing

Accudata America

(Privately Held; 11-50 employees; Marketing and Advertising industry)

May 2001 — January 2003 (1 year 9 months)

Web Content Manager for Direct Mail Company. Involved with quality control measures for continuous site updates, site testing and site/server outages. Database distributed to 25K subscribers.

Project Manager assigned to sister-company in the Philippines focusing on graphics and back-end web technology for company wide projects including graphic design, database management, email broadcasts, and backend website applications.

Prepared plans for a stronger core brand rework for a multi-divisional company previously lacking an “anchor” image for better brand awareness campaign. Included new logos, color studies and graphics. Revised and edited website verbiage and outbound client correspondence. Analyzed end user experience. Advised and educated Helpdesk staff to anticipate user concerns.
Director of Marketing and PR

FrogMagic.com

(Privately Held; 11-50 employees; Internet industry)

April 2000 — April 2001 (1 year 1 month)

Involved in all aspects of start-up e-commerce site created by Jared Polis, from ground zero of operation through merger acquisition. Oversaw all public relations strategy and media relations. Implemented viral marketing and guerilla marketing campaigns. Creative involvement in defining and sustaining brand identity. Authored company press releases, website copy, consumer notices, and CRM documents.
Director of Online Sales & Marketing & Senior Classified Sales Executive

Westword

(Public Company; 51-200 employees; Newspapers industry)

1998 — 2000 (2 years )

Developed Internet sales strategy for the online counterpart to Denver's Arts & Entertainment newspaper, Westword. Outlined and applied cross-platform print and Internet sales and marketing campaigns. Revamped previously underdeveloped features into successful revenue producing outlets. Trained staff in basics of Internet marketing and sales. Sold local and national Internet banner advertising and brokered and maintained affiliate program with local web development vendor.

Sourced, qualified, sold and maintained classified print advertising in competitive market. Consistently exceeded sales goals in fast paced, customer service intensive position in a deadline oriented environment. Maintained highest departmental contract sales 1998-2000
Account Service Representative

PolyGram

(Public Company; 1001-5000 employees; Music industry)

1990 — 1992 (2 years )

Marci Gower’s Education

State University of New York College at Oswego

BA , Communications/Public Relations , 1988 — 1990
Nassau Community College

AAS , Fashion Merchandising and Retail , 1985 — 1987

Additional Information

Marci Gower’s Interests:

Fundraising, History, European Travel, Beadwork, Ferocious Reader (www.paperbackswap.com, www.bookcrossing.com), Foster Cat Rescue. Listening to the Kinks and/or Pete Townshend on a daily basis

Marci Gower’s Groups:

ABWA (American Business Women's Association), The Bridge Networking Group, Wellness Wednesday Network, Woman's Life SW Florida Chapter #701, European Business Council (Past Trustee), Breakfast Networkers, British American Club of Southwest Florida (Entertainment Chair, Website & Newsletter Editor), American Business Networkers, Various local SW Florida Chambers of Commerce.

Networking event organizer:
Wellness Wednesday, 4th Wednesday Monthly: www.WellnessWednesdayNetwork.com

A Night in the Cape, The Bridge Networking Group, Cape Coral
First Thursday Monthly
www.ANightInTheCape.com

REAL FEEDBACK...

"My experience at the 'Night in the Cape' was amazing. My table was so busy with traffic of people inquiring on my products that I left the event very pleased with the outcome. You always do a fantastic job coordinating this event & always have a great turn out. I look forward to working with you again in the future" Ramona Ziegenfus, Partylite Gifts/Jewels by Park Lane