
commercial writer, content developer, social media strategist and consultant at marcidiehl.com
Rochester, New York Area

commercial writer, content developer, social media strategist and consultant at marcidiehl.com
Rochester, New York Area
With more than 29years experience in writing and media relations, along with intensive exposure to and involvement in the brilliant marketing campaigns of the PGA Tour over a period of 15 years, I founded DoubleVision Creative in 1996, forming and leading teams of creative professionals for marketing communications and advertising projects for a wide variety of clients.
DoubleVision Creative is a certified NYS Woman Owned Business.
My career also includes success as a freelance writer for local, regional and national magazines, including Golf Digest and Success Magazine. I have covered golf, business, executive and corporate profiles, tourism and lifestyle topics. Currently, I write for Canandaigua Magazine and I am the associate editor for development.
DoubleVision Creative is known for intelligence, expertise, gold-standard talent, innovative projects, exceeding expectations and delighting our clients with the result. Many of the projects I've worked on have taken a client "from zero to sixty" in creating or revamping their marketing communications and achieving results.
Because I often work directly with business owners, CEO’s, executive directors and editors, I excel at integrating the specific message of the client and translating that to the appropriate audience and market. I’m not afraid to take on unusual or complicated projects, from industrial subjects to appearances by celebrities.
My goal is always to produce excellence on behalf of my clients; to help each client get exactly what is needed -- and often, to help a client figure out what that might be; to offer solutions and options; to bring each client to a new level of success and profitability; and to have fun working with terrific people.
All types of copywriting, web content, research, problem solving, project development and management, analysis, creative direction, creative development, editing, media research and relations, social media strategy, consulting and services - blogging, Facebook, Twitter
(Marketing and Advertising industry)
January 2009 — Present (11 months)
Scouting for and developing opportunities for businesses and organizations to use social media for creating on-line personalities, liaisons, lead generation and identity. Digital PR and media relations. Article writing on subjects that have the potential to go viral and generate links from other blogs.
(Public Company; 501-1000 employees; GCI; Newspapers industry)
June 2007 — Present (2 years 6 months)
I am under contract to Gannett/Democrat and Chronicle's Custom Publications Department to write feature articles and essays, as well as act as Associate Editor for development of their new Canandaigua Magazine. I have a long career writing for magazines dating back to 1990. I also wrote essays & humor for the D&C's (now defunct) Sunday magazine, Upstate.
(Marketing and Advertising industry)
June 1996 — Present (13 years 6 months)
Copy writing and creative development for marketing communications;editing;scriptwriting;web content writing and development; media relations and publicity;consulting
(Writing and Editing industry)
January 1980 — Present (29 years 11 months)
(Staffing and Recruiting industry)
May 1994 — June 1996 (2 years 2 months)
Rochester Manpower Inc. was a franchise of Manpower International, and has been sold. During the time I worked there, I began as a full-time employment recruiter working in the Geneva and Canandaigua, NY branches. I eventually developed a new advertising strategy and was brought to the Rochester corporate office to concentrate on their advertising and marketing communications. I also wrote and produced an employee newsletter for their 1500 "temps" for 5 years.
AA , English/Journalism , 1967 — 1969
Immaculata College in Washington, DC was a small women's college at Tenley Circle, Georgetown. Our student population came mainly from the Northeastern US and had a small population of international students. We were taught by the Sisters of Providence, whose 4 year college was St. Mary's of the Woods, next to Notre Dame University. We also had faculty from Catholic University. The campus was located next to American University. During the 1970's, women's colleges went through many closings, and IC was one of them... The campus was purchased by American University and no longer exists.
European countries, Middle East, British film and television, wildlife and environment, language development, gardening, renovations and restorations, history, medicine, opera, dogs, wolf pack behavior, Victorian and Edwardian life, Scottish music, world music
Athena International, Canandaigua Chamber of Commerce, Canal New York Business and Marketing Alliance, AdHub.com
Athena Award -- Canandaigua, NY 2004
Business & Professional Women/NYS 1997 New Careerist (Speech & professional competition)