Marcia Siqueira Costa Marques

Current

PhD Student at PUC-SP and Corporate Communications Consultant at .

Past

Communications Manager Latin America at Nokia Siemens Networks
Press Office Manager at Siemens Ltda
Publications and Press Coordinator at Grupo Fenicia

Marketing and Communications Specialist at Itec S.A.
Events Manager at Itautec S.A.
Adversting Analyst at Banco Itaú

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Education

Pontifícia Universidade Católica de São Paulo
Universidade Metodista de São Paulo
Faculdade Casper Libero

University of Florida
Ibmec Business School
Fundação Getulio Vargas
Faculdade Casper Libero
FIAM- Faculdades Integradas Alcântara Machado

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Recommended

3 people have recommended Marcia Siqueira

Connections

258 connections

Industry

Public Relations and Communications

Marcia Siqueira Costa Marques’s Summary

Corporate communications and corporate marketing executive with more than 20 years of experience developing and implementing communications and marketing strategies, communication processes and policies, and leading change management projects. Fuent in Portuguese, English and Spanish.
Career Developed In Domestic And Multinational Organizations, Such As Nokia Siemens Networks, Siemens Ltda, Fenicia and Itau
Experience in: Strategic planning and management of corporate communications and marketing projects/Integration and alignment of corporate communications and marketing efforts in Latin American companies/ Management of branding/Structuring of communications for the start-up of companies /Image and reputation management/Communications management in crisis situations/Corporate Social Responsibility (CSR) and Sustainability projects
Academic Background
PhD in Communications (Cyberculture) - PUC - SP – in progress
Specialization Course in Integrated Communications at the University of Florida at Gainesville, FL, 2003
Executive MBA Program in Marketing -IBMEC – SP -2000
CEAG - Graduate Specialization Course in Administration - Marketing – FGV/SP 1988
Bachelor’s Degree in Journalism -Fundaçao Casper Libero, SP 1982
Bachelor’s Degree in Advertising -FIAM- SP 1980

Additional Information
Participated in various training programs in Germany,
Crisis Management Symposium - American Society of Safety Engineers, in Houston, Texas, November/2007.
Lectured at several communications seminars and was responsible for the media training of various Siemens executives.
Was responsible for planning and accompanying journalists on trips to Europe for purposes of covering Siemens trade fairs and events.
Master’s degree thesis on Social Responsibility, having presented a Natura case study. Presented this analysis in the Interprograms Studies held at Faculdade Casper Libero, in November 2005.

Marcia Siqueira Costa Marques’s Specialties:

Strategic corporate and marketing communications planning, implementation and integration /Public Relations and Communications Executive/ External Communications Expert / Events organization expert/ Advertisiment Specialist/ Publications and press release coordiantion/ Branding/ Financial planning for communications and budget management / Image and Reputation Management /
Communication Management in Crisis Situations / Social Responsibility Projects
.

Marcia Siqueira Costa Marques’s Experience

PhD Student at PUC-SP and Corporate Communications Consultant

.

(Public Relations and Communications industry)

July 2007 — Present (2 years 1 month)

PhD student at PUC-SP

Corporate Communications Consultant
Communications Manager Latin America

Nokia Siemens Networks

(Telecommunications industry)

October 2006 — July 2007 (10 months)

Participated in the start-up of Nokia Siemens Networks in February 2007. Planned and coordinated the company’s launching through a press conference held in Barcelona, Spain, and the integrated communications campaign for launching the new company, products and strategic partnerships and alliances. Was responsible for the company’s initial communication plan for Latin America. Was responsible for managing and negotiating with communications consulting firms, web designers, suppliers, press relations firms, communication vehicles and IT and Business magazine publishers. Structured Press Conferences, disclosure of success cases, qualitative analysis of clipping reports on news articles published, press relations actions, publication of newsletters (print and electronic). Created the media training plan, prepared and coordinated the company’s launching in Brazil (June 2007) and was also responsible for managing internal communications in the country.
Press Office Manager

Siemens Ltda

(Public Company; 10,001 or more employees; Telecommunications industry)

August 2000 — September 2006 (6 years 2 months)

Transformed innovation, social responsibility, new technology activities and other pertinent themes into a source of information for opinion leaders. Ensured alignment of external disclosure strategies with the principles that govern the company’s corporate image and strengthened it with the positive presence in media. Managed the specialized handling of the media in crisis situations .Coordinated the media training-and training for crisis situations. Was responsible in the Communications area for the start-up of Siemens Mobile- handsets business.Was responsible for communications in cooperative events for the external audience, such as the Claro Ship by Siemens.Represented Siemens in the Communications group of GSM Brazil and the company’s communication group at Abinee. In 2005, participated in the planning and implementation of Siemens’ 100th Anniversary in Brazil, which received the Public Opinion Award from Conrerp in the area of integrated communications projects.
Publications and Press Coordinator

Grupo Fenicia

(Banking industry)

August 1995 — March 1998 (2 years 8 months)

The Group comprised the following companies: Banco Fenicia, Lojas Arapua, Construtora Lotus, Etti and Chocolates Neugebauer. Was responsible for preparing print material and respective script, monitoring the filming and editing of films to be exhibited in Brazil and abroad, for the Arapua initial public offering program. Coordinated the production of the Credit Newsletter and Macroeconomics Newsletter sent to journalists every month. Was responsible for the implementation, write-up and editing of the “Relationship Newsletter” for clients and “prospects” of the bank, as well as internal and external publications of the Group Banco. Prepared press releases for group companies. Selected and managed external vendors and was responsible for the Social Communications Department in the Director’s absence
Marketing and Communications Specialist

Itec S.A.

(Public Company; 201-500 employees; Computer Hardware industry)

September 1993 — May 1995 (1 year 9 months)

At Itec, was responsible for the company’s corporate communication projects, including its launching, being also responsible for planning, writing and producing internal communication vehicles for Itec, IBM and Itautec employees
Events Manager

Itautec S.A.

(Public Company; 1001-5000 employees; Electrical/Electronic Manufacturing industry)

September 1985 — August 1993 (8 years)

As Event Manager at Itautec, was responsible for planning, executing and coordinating trade fairs, seminars and congresses, visits (particularly foreign and large groups), product launching events and company parties. Participated in key fairs in the area being responsible for planning and executing the set-up of events, including booths and coordinating their functioning.
Adversting Analyst

Banco Itaú

(Privately Held; 10,001 or more employees; Banking industry)

November 1982 — August 1985 (2 years 10 months)

As an Advertising Analyst at Banco Itau, assisted in the planning of new branches online and together with the bank’s ad agency defined media campaigns and public relation actions.

Marcia Siqueira Costa Marques’s Education

Pontifícia Universidade Católica de São Paulo

PhD , Communications , 2008 — 2011 (expected)
Universidade Metodista de São Paulo

PhD , Corporate Communications , 2007 — 2008
Faculdade Casper Libero

Masters , Communications and Market , 2001 — 2005
University of Florida

Specialization , Management of Business Communication , 2003 — 2003
Ibmec Business School

MBA , Marketing , 1998 — 2000
Fundação Getulio Vargas

CEAG , Marketing , 1985 — 1988
Faculdade Casper Libero

College , Journalism , 1980 — 1982
FIAM- Faculdades Integradas Alcântara Machado

College , Advertisiment , 1977 — 1980

Additional Information

Marcia Siqueira Costa Marques’s Interests:

Communications, Marketing, Public Relations, Brand Management, Cultural Diversity, Reading, Writing, Traveling Abroad, Movies, Photography, Music, Trends and New Technologies, Farsighted Thinking, Education, Continuous Development, Sustainability, Thinking Green, Social Responsibility, Corporate Sustainability, Blogs. .