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Marcia Kadanoff’s Summary
Marcia Kadanoff is a marketing innovator with a track record of success growing businesses using using direct and database marketing. She has experience growing both start-up companies and established brands. Over the last 15+ years, she estimates she’s created $2B+ of new value for the various businesses she’s been involved with over the years, either as their CMO/VP of Marketing or as an marketing-services executive with responsibility for direct marketing strategy and execution.
Most recently, she served as VP of Marketing for Mobio (http://www.getmobio.com), maker of mobile application software that has received numerous industry kudos. She came to Mobio from Firewhite, the group consulting firm she founded in 2000 to help companies find new sources of growth in markets sectors that were not growing: retailing, technology, media. Firewhite attracted a national clientèle including CompUSA, Knight Ridder, and Charles Schwab. From 1997-2000, she was a member of leadership teams that jump started early stage businesses and turned around struggling marketing practices of the direct marketing arm of global advertising agency. In 1991, she recognized that direct marketing could be more than “junk mail” and built a high-profile direct marketing agency to address this opportunity: Miller/Kadanoff Direct & Interactive, a $20M business, which was at one time the largest direct marketing agency on the West Coast with clients that included 3Com, Cisco, Oracle, Levi Strauss, Sun Microsystems, Wells Fargo Bank, et.al. Kadanoff got her early training in marketing at The Clorox Company, Apple Computer, and Sun Microsystems.
An early adopter of web blogging for corporate collaboration as well as wireless data, Marcia has been profiled on the NBC Nightly News and in Business Week and Mobile Computing magazines. She is a member of the Committee of 200 (www.c200.org) and a graduate of Stanford University (MBA) and Harvard (BA).
Marcia Kadanoff’s Specialties:
Consumer marketing
Interactive marketing
Mobile marketing
Database marketing
Customer marketing
Marketing accountability
Marketing analytics
Technology marketing
Software marketing
Consumer products marketing
Marketing mix optimization
Segmentation
Test and learn implementation
Loyalty marketing
Value proposition development
Financial services marketing
Credit card marketing
