Marcia Hansen

Current

Marketing Manager at Allstate Insurance

Past

Writing Lab Assistant Director at University of Missouri Columbia
Web / MarComm Manager at Southern Methodist University
Project Manager at Verizon

Web Developer, Team Lead at Verizon

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Education

University of Missouri-Columbia
The University of Texas at Arlington

Recommended

3 people have recommended Marcia

Connections

117 connections

Industry

Marketing and Advertising

Websites

Marcia Hansen’s Summary

Innovative and passionate marketing manager delivers results above and beyond expectations. Responsible for building Direct Marketing social media strategy and tactics from the ground up including educational and entertaining content for VehicleVibes.com with videos and games, plus the new Vehicle Vibes Radio show.

Marcia is also the voice behind the Allstate Twitter channel (@allstate), manages the Allstate Facebook Fan page (http://www.facebook.com/allstate), and other Allstate social media initiatives, including FrienderBenders.com, Allstate’s user-generated content site about bad driving habits and AllstateUpdates.com where site visitors can get all the info about Allstate they want to blog, tweet and share.

Marcia demonstrates leadership and out-of-the-box problem-solving experience in social media marketing, small group event marketing, social networking, content syndication, SEO and link building, email marketing, program outreach, non-profit development, website management, web analytics, and Internet/Intranet content management.

Marcia Hansen’s Specialties:

social media marketing, social networking, content syndication, RSS feeds, SEO, community relationship management, web content management, process development, and project management.

Marcia Hansen’s Experience

Marketing Manager

Allstate Insurance

(Public Company; ALL; Insurance industry)

September 2007 — Present (2 years 3 months)

Responsible for managing social media marketing and content syndication strategies and tactics to build awareness, increase subscribers and click-through traffic while ultimately driving conversions. Role includes budget oversight, account management, reporting and analysis.

Current tactics include video, radio show, blogs, microsites, user-generated content applications, educational video podcast series, RSS content, media syndication, games, Facebook, YouTube, and Twitter.

Received "Above and Beyond" award in 2008 for successful project management and launch of a Spanish-language version of Bumper-to-Bumper Basics(sm), an educational Flash/XML application for consumers to learn more about insurance.
Writing Lab Assistant Director

University of Missouri Columbia

(Educational Institution; Higher Education industry)

August 2006 — May 2007 (10 months)

Conducted outreach presentations to introduce University students to the services offered by the writing lab. Planned and delivered training sessions with leadership team for new writing lab tutors. Trained tutors in non-directive tutoring, establishing goals, and handling challenges. Provided advice and feedback to tutors during strategy review sessions.
Web / MarComm Manager

Southern Methodist University

(Internet industry)

2002 — 2005 (3 years )
Project Manager

Verizon

(Public Company; 10,001 or more employees; Telecommunications industry)

November 2000 — July 2002 (1 year 9 months)
Web Developer, Team Lead

Verizon

(Public Company; 10,001 or more employees; Telecommunications industry)

June 1998 — November 2000 (2 years 6 months)

Marcia Hansen’s Education

University of Missouri-Columbia

M.A. , English , 2004 — 2007
The University of Texas at Arlington

B.A. , English , 1996 — 1998

Additional Information

Marcia Hansen’s Websites:

Marcia Hansen’s Interests:

innovative projects, figuring things out (I'm VERY curious), social media, communication networks, rhetorics of new media, educational uses of technology, writing, travel (esp. international and motorcycle) and photography.