Marcelo Negrini

Current

Marketing Director at LabOne Systems S/A

Past

Planning & Innovation Director at Garage Interactive Marketing
Partner, Business Development Director at Makesys Business Technology
Technology Director at Garage Interactive Marketing

Senior Evangelist – Emerging Technologies at Microsoft Corporation
Business Development Manager - .NET at Microsoft Corporation
Windows Media Program Manager - Latin America at Microsoft Corporation
Portal Manager at BankBoston

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4 more...

Education

New York Institute of Technology-Old Westbury
Fundação Cásper Líbero

Recommended

7 people have recommended Marcelo

Connections

500+ connections

Industry

Internet

Marcelo Negrini’s Summary

I am a senior professional in Business Consulting, Business Development and Online Advertising Planning, with a multidisciplinary background and more than 10 years helping build online properties for large corporations. My experience includes consumer-facing and B2B projects, based primarily on the Web - and extended to the desktop, mobile devices and Web Services.

I also have many years of experience activating online properties through digital media, search and social media, integrated with offline media, CRM and point-of-sale activations. I did that first as a customer, then as a technology provider and finally at interactive advertising agencies.

I was a pioneer at many Internet business models in Brazil, and besides my core competency on business development/planning/consulting, I have experience coordinating creative teams, software development teams and multiple service providers to develop complex online presences end-to-end.

My professional background includes 6 years in business development at Microsoft, working in North America, Latin America, Asia and Europe. I began as a Strategy Advisor, a position in Solution Sales, responsible for helping large Brazilian corporations, Web portals and startups develop new business models using Microsoft technologies, in projects related to E-Commerce, Internet Banking, B2B Exchanges, Digital Media Distribution and Content Management.

Later, working at Microsoft's headquarters in US, I ran a global program for Strategy Advisors worldwide, focusing on selling Web 2.0 and Social Media projects. Part of the program targeted Silicon Valley companies, as well as implementing Microsoft's own Social Media strategy.

I left Microsoft in 2006 and returned to Brazil to apply my experience in the booming local interactive advertising market, working mostly with Garage Interactive Marketing, a leading Brazilian full-services interactive agency.

Marcelo Negrini’s Specialties:

I have experience in many verticals, including Banking, Retail, Government, Media, Telecom and Manufacturing, providing:

Business Innovation Consulting
Online Advertising and Marketing Planning
Social Media Consulting
Business Development
Digital Media and Content Consulting
Online Banking Consulting
Ecommerce Consulting
Web Services Consulting

Marcelo Negrini’s Experience

Marketing Director

LabOne Systems S/A

(Privately Held; Computer Software industry)

September 2009 — Present (3 months)

LabOne is a software company. We enable telecommunications, content aggregators and general enterprise companies to create applications and services that manage and securely deliver Internet-centric digital media content to internal and external audiences. LabOne does so through software and software-based services which significantly enhance functionality and management atop of industry-standard media systems platforms like Microsoft, Adobe and RealNetworks.
Planning & Innovation Director

Garage Interactive Marketing

(Privately Held; Marketing and Advertising industry)

October 2008 — September 2009 (1 year )

I was responsible for Brand, Marketing and Advertising Planning - done with a strong flavor of consulting on business innovation using technology. I ran a team of 6 people that developed complete, long-term online presence strategies for major brands.

My team developed end-to-end strategies including presence, content, commerce, conversion, relationship, support, media and social media. My work was performance-oriented, and touched all the agency's disciplines. My area was responsible for all business proposals produced by the agency, from small jobs to large account budget allocations.

My achievements at the position include the implementation of a new integrated planning methodology; organizing the social media services unit; and coordinating, in a very short time, annual planning for all of Garage’s large accounts, including Real/Santander, Nivea, Ipiranga, Embratel, and AB Inbev (Skol).
Partner, Business Development Director

Makesys Business Technology

(Internet industry)

November 2006 — October 2008 (2 years )

I was the head for new business development at the company. Makesys is a Microsoft Gold Certified Partner. I joined the company with the goal of differentiating it from competitors through specialization in projects where end-user experience was the key component.

I helped grow the company from 23 to 96 employees in less than a year, selling projects at customers such as BOVESPA (São Paulo Stock Exchange), Banco Itaú, Banco do Brasil, Editora Abril, Microsoft, Diebold and Agência Estado.

High-profile projects developed under my leadership include BOVESPA’s new high-volume trading console; Agência Estado’s AE Mundi, an innovative desktop news reader that mapped real-time news and financial data to a 3D model of the world; and a fully functional “Agency of the Future” for Banco do Brasil, to celebrate its 200th Anniversary.
Technology Director

Garage Interactive Marketing

(Privately Held; Marketing and Advertising industry)

March 2006 — November 2006 (9 months)

I joined the agency just a few months after its incorporation, to coordinate its IT operations. I was responsible for IT services and support, services and hosting procurement, and software development for clients.

Achievements at this position include the implementation of all methodologies and processes for the department; hiring and managing the first IT and software development teams for the agency; leading all software development; and developing a strong partnership with Microsoft.
Senior Evangelist – Emerging Technologies

Microsoft Corporation

(Public Company; MSFT; Computer Software industry)

October 2004 — March 2006 (1 year 6 months)

I moved to Microsoft’s headquarters in USA to lead a business development program targeting what was called “Web 2.0” at the time. The program had a budget of US$ 4 million, and coordinated work from 60 Business Development Managers worldwide.

The goal of the program was to convince large corporations and dotcom companies around the world to use Microsoft technologies for their next-generation Web sites and Web services, through relationship and investments. Besides managing the program, my team in Redmond provided direct engagement to develop business between high-profile customers, local Microsoft teams and senior executives in Redmond.

Achievements in the position include selling innovative projects at Silicon Valley companies such as MySpace, Yahoo!, Ebay/PayPal, and Match.com; and selling large projects at Enterprise customers worldwide such as Citigroup, Chevron, United Kingdom Government, Virgin Music, Fujitsu and Wells Fargo Bank.

At the position I worked close to the team that developed Microsoft’s social media initiatives, led by the “super-blogger” Robert Scoble. The initiative, which became a cover story at Wired Magazine in 2007, is the largest social media project created by a brand, with dozens of vertical communities and more than 4,000 blogs, with a combined monthly audience of more 10 million unique users.
Business Development Manager - .NET

Microsoft Corporation

(Public Company; MSFT; Computer Software industry)

June 2001 — October 2004 (3 years 5 months)

I was responsible for business development with C-level executives at Microsoft Brazil, with the goal of selling mission-critical projects with potential for business transformation through technology.

I worked in coordination with Microsoft’s sales and technical teams, to identify the best opportunities and make them happen. My role was to propose innovative ideas; develop a detailed plan of action involving all stakeholders and resources – from Microsoft, partners and the customer itself; and make investments in consulting, training and software development.

My team – 4 people – was considered the global top performer in the program for two years in a row, generating more results than teams three times its size, in other countries. From the 100 largest Microsoft customers in Brazil, more than 60 created an innovative project with help from my team.

The methodology I created for selling and managing projects was adopted as a global best-practice, resulting on an invitation to work at Microsoft headquarters in Redmond, coordinating the program globally.
Windows Media Program Manager - Latin America

Microsoft Corporation

(Public Company; MSFT; Computer Software industry)

March 2000 — June 2001 (1 year 4 months)

My program was responsible in Latin America for the launch and market development of Microsoft’s digital media technologies – audio and video streaming, music downloads and broadband content. My main markets were Brazil, Mexico, Argentina and USA (Hispanic population).

I worked with all major portals in the region, helping them design business models and set-up their music and video services. Key customers include Globo, Televisa, Terra Networks, UOL, MTV, Trama and Submarino.

In less than two years I was able to replace Real Networks, then the mainstream technology, with Windows Media as the preferred technology for streaming audio and video at all important Web properties in Latin America.
Portal Manager

BankBoston

(Public Company; BKB; Banking industry)

1998 — 2000 (2 years )

BankBoston was an American bank from Massachusetts operating in Brazil, later bought by Bank of America and Banco Itaú, from Brazil. I was responsible for content and new services related to online banking and investments.

Marcelo Negrini’s Education

New York Institute of Technology-Old Westbury

Certification , Information Architecture , 1995 — 1995
Fundação Cásper Líbero

Bachelor in Arts , Journalism , 1988 — 1992