Marcelo Lewin

Current

Founder / CEO at Center For New Media Studies

Past

Director of Marketing & Interactive Media at Promax
Founder at Pixel Heads Network
Interactive Media Manager at J.F. Shea Co., Inc.

Interactive Media Technologies Instructor at Cal Poly Pomona
General Manager at Internet Appliance Network
Founder at MyInternetDesktop.com
Senior Web Developer at Walt Disney Imagineering
Senior Web Developer at National Broadcasting Company (NBC)
Web Developer & Analyst at Toyota Financial Services

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Education

California State Polytechnic University-Pomona

Recommended

9 people have recommended Marcelo

Connections

353 connections

Industry

Online Media

Websites

Marcelo Lewin’s Summary

I'm a technology entrepreneur having created multiple successful companies in the past including MyInternetDesktop.com, which was acquired by Internet Appliance Network in 2001 and PixelHeadsNetwork.com, which was acquired by ProMAX Systems in 2008.

I love interactive media and have been designing, developing, producing and managing large interactive media projects since 1995 for companies such as Toyota, NBC, Walt Disney, plus others.

From an interactive media's perspective, I've done it all (and still love to do it all!) From web design and development, to hands on coding, to producing and shooting videos, to editing and post production, to hosting podcasts shows, to SEO and eMarketing. Whatever it takes to get the job done, I'll do it and love to do it!

New media is the future and I'm on the bleeding edge of it. I highly believe in this new medium and believe that "traditional" media is going through a radical change as it merges with and adjusts to the new media challenges.

I’m bilingual (English / Spanish), married and have 2 sons. My hobbies include photography, video, movies, and learning about technology.

Marcelo Lewin’s Specialties:

Web video, video production and post production, Web developement, SEO, podcast production, database design, project management, eMarketing, strategic marketing planning, creating companies, entrepreneurship.

Marcelo Lewin’s Experience

Founder / CEO

Center For New Media Studies

(Privately Held; Online Media industry)

September 2009 — Present (3 months)

Center For New Media Studies offers New Media education, e-services and podcast shows.

Created and founded by Marcelo Lewin, the visionary founder behind Pixel Heads Network; Center For New Media Studies strives to provide the best in new media education, including live webinars taught by industry professionals; e-services to help you implement your New Media strategy and podcast shows, to educate you, entertain you and inform you, all about New Media.
Director of Marketing & Interactive Media

Promax

(Privately Held; Information Technology and Services industry)

January 2009 — August 2009 (8 months)

As the Director of Marketing & Interactive Media, I'm in charge of all online and emarketing efforts for the company including marketing strategy and tactical implementation.

Major responsibilities include, but are not limited to, the creation and maintenance of the marketing tactical plans and campaigns.

Operations wise, I'm in charge of implementing our marketing campaigns through the following channels: Google Ads, email, onsite and online events, our website, SEO, blogs, social networking, Pixel Heads Network, print ads, press releases, web banners and video distribution networks (e.g. YouTube).

Other responsibilities include creating customer educational programs to nurture and grow the relationship with them, web site development, some website design, video shooting and editing, conducting interviews for online shows (both audio and video), creating marketing incentives and offers for customers (e.g. ProMAX.com/HDToolkit) and creating and designing email marketing campaigns.
Founder

Pixel Heads Network

(Privately Held; Online Media industry)

January 2008 — August 2009 (1 year 8 months)

As the founder of Pixel Heads Network, I'm in charge of the strategy, direction and day to day operations of the web network including all shows, eMarketing and website tactical implementation.

I'm also the host of 3 shows on the network: DigitalMediaQuickTipsShow.com (a how to for digital media creators); EXPOzedShow.com (Covering all the major technology shows and events); MeetTheExpertsShow.com (An in-depth conversation with the makers and shakers of the new media industry).
Interactive Media Manager

J.F. Shea Co., Inc.

(Privately Held; Construction industry)

March 2001 — January 2009 (7 years 11 months)

As the Interactive Media Manager at J.F. Shea Co., Inc. I was in charge of web development, web design, web project management, podcasting, video production and post-production and general management of the interactive media studio.

I also set the strategy for the department, negotiated with outside vendors and agencies, managed a team of digital media creators and created and maintained tactical plans.
Interactive Media Technologies Instructor

Cal Poly Pomona

(Educational Institution; Higher Education industry)

January 1996 — July 2008 (12 years 7 months)

In charge of teaching a variety of media technologies to working professionals including web development languages, web site design and production, podcast production, video production and post production, eMarketing, plus a variety of other topics.
General Manager

Internet Appliance Network

(Online Media industry)

January 2000 — December 2000 (1 year )

Internet Appliance Network acquired MyInternetDesktop.com in December 1999 and in January 2000, it became a division of IAN and I became it's General Manager.

I was in charge of the strategy, tactical implementation and system architecture of MyInternetDesktop.com while also managing developers, designers, content producers and vendors.

Unfortunately, IAN restructured and subsequently closed down during the 2001 dot bomb market.
Founder

MyInternetDesktop.com

(Internet industry)

January 1999 — December 1999 (1 year )

As the founder of MyInternetDesktop.com, I was the original programmer that created the web based product, which was ahead of it's time (think Facebook, but in 1999).

The system included a web based virtual desktop plus 11 productivity web applications such as Email, Calendar, Bookmarking, Wordprocessing, etc. We also offered an API to allow outside developers to create applications to be offered through the service.

In December 1999, MyInternetDesktop.com was acquired by Internet Appliance Networks.
Senior Web Developer

Walt Disney Imagineering

(Public Company; DIS; Entertainment industry)

November 1997 — February 1999 (1 year 4 months)

As the senior web developer, I created and developed dynamic web driven Intranet applications using ColdFusion, ASP, JavaScript and HTML in a multi OS environment (Unix, MAC, Win) connecting to Oracle database.

I was also in charge of participating in the design of the Intranet infrastructure strategy within Information System and was a member of the Internet Committee in charge of Internet/Intranet/Extranet standards at Walt Disney Imagineering.
Senior Web Developer

National Broadcasting Company (NBC)

(Public Company; GE; Broadcast Media industry)

November 1996 — November 1997 (1 year 1 month)

As the Senior Web Developer (and employee #3 of NBC.com), I worked in a team-oriented environment and was in charge of designing and developing online games, entertainment sites and Intranet projects using HTML, JavaScript, Java, ASP, ColdFusion, plus many other technologies.

The team I led developed the first online web game for NBC that was spotlighted in an NBC TV commercial.
Web Developer & Analyst

Toyota Financial Services

(Public Company; TM; Financial Services industry)

March 1993 — November 1996 (3 years 9 months)

As Toyota's Web Developer and Analyst, I was in charge of most Internet/Intranet web development within the TMCC organization.

I created, administered and maintained the Intranet site for the Systems Development Group within Toyota Motor Credit Corporation using a variety of web tools (some of the first web tools to ever come out in the market at that time for developers).

I also initiated, designed and programmed TMCC's credit pre-approval site (a first in the automotive market in 1996). Also created an online "business calculator" for Toyota's customers to be able to calculate their financed vehicle payment (another first in the market at that time).

Marcelo Lewin’s Education

California State Polytechnic University-Pomona

1993 — 1997

Additional Information

Marcelo Lewin’s Websites:

Marcelo Lewin’s Interests:

Podcasting, Web, New Media, Videography, Photography, Travel, Eating out, Micro-Breweries, Blogging, Video Editing.

Marcelo Lewin’s Groups:

MGLA, Los Angeles Final Cut User Group, Editor's Lounge, Media Communications Associations

Creative COW (Communities of the World)
ThoseinMedia
New media group
Innovative Marketing, PR, Sales, Word-of-Mouth & Buzz Innovators
Twitter
New Media, Social Media, and Social Networking Participants
Film TV Professionals
Online Lead Generation Community
Online Marketing Network
Social Media Marketing
Media Professionals Worldwide
Tweeple
New Media Hire
Media & Entertainment Professionals
Television Editors - Avid & F.C.P.
Final Cut Pro Video Editing
Avid
Podcasting Technology Resource Group
twitter innovators Innovation & Creativity Network of Tweeters
WordPress
Marketers on twitter
Sales and Marketing Professionals Promoting HighTech and Technology in Los Angeles and its Vicinity
Fox Networks Group - Social Networking
Social Entertainment Professionals
The Orange County IN Network
End to End Web Developers
Monetizing Digital Content