Marcello Rinaldi (rinaldi.marcello gmail.com)

Current

Consultand and Project Manager - Social Learning Project at AVANZO Learning Progress

Past

Projects Coordination at Dbid Di Bari Innovation Design
Project Manager and Projects Coordination at Unist
Digital Media Teacher at Major Academic Institutions

R&D Responsible at NextMedia Lab
Co-Author and Responsible for "WEB 2.0" book at Il Sole 24 Ore
Website Management, Iulm University at Iulm University

see less...

3 more...

Education

Apel - Spanish eLearning Association
Sole 24Ore Business School
Libera Università di Lingue e Comunicazione IULM

Tassoni
Tassoni
Universidad de Málaga

see less...

3 more...

Recommended

10 people have recommended Marcello

Connections

500+ connections

Industry

Online Media

Websites

Marcello Rinaldi (rinaldi.marcello gmail.com)’s Summary

<INNOVATION>

<2.0>

Marcello is a skilled <ROLE> Social Learning Specialist </ROLE>, with 9-year experience (2000-now) dealing with major companies (Intesa San Paolo Bank, Bang&Olufsen, MvAgusta Motorcycles, Sky Digital Tv, Costa Cruises, Iulm University, Miroglio Textile Group, Merck Sharp & Dome, Milan Expo2015 Oracle, Ibm, Cisco, Poste Business, Rai Tv, etc.).

His main focus has always been devoted to E-LEARNING and learning processes, helped by DIGITAL and SOCIAL MEDIA.

He is actually part of AVANZO's Consultancy team. AVANZO is one of major digital learning players in Spain, Portugal and South America. At AVANZO Marcello deals with projects that involve both learning issues and social digital platforms.

He has been (2004-2009) Project Leader at Unist Distance Learning Company (www.unist.it), responsible for digital learning projects with major Italian Universities (ie. Turin University, Rome Sapienza University, UniSofia Digital University, Padua University, etc.).

He served (2002-2007) as one of the managers at NextMedia Lab (now Lab Next: www.labnext.it), helping the company build a solid marketing function; working directly with top clients; developing new product as R&D Manager for the last few years.

He had been giving classes for more than 5 years in major Italian Universities about DIGITAL MEDIA (Bocconi University, Turin University, Iulm University, Politecnico di Milano, etc.).

As a researcher about DIGITAL MEDIA, he published "Social Networks, a look forward" in “Web 2.0. Internet has changed” (Sole 24Ore Publishing, Milan 2007), and “Tokyo Innovative Communication Solutions for the public space” (funded research, Tokyo 2003).

Back to Internet golden years (1999-2001), Marcello used to work for Iulm University web-office for the development of the academic website (www.iulm.it) and develope private web projects for mid-size companies.

Languages: ENGLISH, SPANISH, ITALIAN

</2.0>

</INNOVATION>

Marcello Rinaldi (rinaldi.marcello gmail.com)’s Specialties:

e-learning, 2.0, distance learning, education, digital marketing, web 2.0, digital communication, corporate communication, business tv, interactive communication, educación, educación a distancia, redes sociales, comunicación digital, 2.0, wordpress, twitter, facebook, blog, wiki, rapid learning

Marcello Rinaldi (rinaldi.marcello gmail.com)’s Experience

Consultand and Project Manager - Social Learning Project

AVANZO Learning Progress

(Privately Held; E-Learning industry)

February 2009 — Present (11 months)

Marcello is part of AVANZO's Consultancy team, where he is in charge of projects that involve both LEARNING issues and digital SOCIAL features, ie."social learning" projects.

Marcello deals on one side with e-learning technical/development issues (like industy standards, Scorm compliance, LMS integration) and on the other side with social platform (CMS 2.0, social sharing platforms, like Jive SBS 3.0 from Jive Software or LifeRay Portal).

AVANZO is leader in the Spanish market for e-learning contents and digital solutions. Its customers are more than 1.000 and all major companies and institutions are represented. AVANZO also manages projects in Portugal and Latin America (Argentina, Brazil, Chile, Mexico). Marcello operates in Madrid's office (AVANZO is based in Madrid, but with branches in Bilbao, Sevilla, Valencia, Lisboa, and main Latin America capital cities).

Projects managed by Marcello at AVANZO:

◘ Merck Sharpe & Dome Spain (MSD). Marcello is responsible for the Learning Technical Office, with the ultimate goal of leveraging the quality of all the e-learning courses that MSD's content providers deliver to MSD and to give support to MSD Contact Center to solve technical issue related to e-learning issues.

◘ LMSs and 2.0 Platforms Support to Salepeople. Marcello supports AVANZO's sale staff in providing advice to final customers about the adoption of learning platform solutions or 2.0 social platforms both for internal and external needs.
Projects Coordination

Dbid Di Bari Innovation Design

(Management Consulting industry)

September 2006 — January 2009 (2 years 5 months)

Marcello was in charge of supporting Professor Vito Di Bari innovative projects for private corporations and public institutions, directly dealing with top managers of these companies.

Marcello was also in charge of Professor Vito Di Bari's public relations activities (with major corporations hiring Professor Di Bari as keynote speaker and chairman, such as:
◘ Ibm,
◘ Cisco,
◘ Oracle,
◘ Poste Business,
◘ Confindustria,
And media relations, dealing with major international media, such as:
◘ Havard Business Review,
◘ Rai Italian Public Broadcasting,
◘ Mediaset Television,
◘ Sky Television.
Project Manager and Projects Coordination

Unist

(E-Learning industry)

September 2004 — January 2009 (4 years 5 months)

UNIST Distance Learning Company is one of Italian players of e-learning market. Company's major strenght is related to the strong usage of multimedia and video tools to support distance learning.

Marcello joined Unist at the very beginning of company start-up, helping defining company's mission and vision. After start-up, Marcello has been in charge of PROJECT COORDINATION, being responsible for:
- project start-up
- define project architecture
- define project workflow with customer
- organize internal project team and assign tasks
- report to customer project goals and results

One of major projects fully managed by Marcello is the production of approx. 360 learning objects for UniSofia project [http://www.unisofia.it. UniSofia is a digital university created by Universities of Sardinia] and gives classes to thousands of students about Communication Studies, Architecture and Public Sector Administration. Marcello joined the project at its real beginning, designing video-learning formats, prototyping first learning objects and managing the production locations (in Milan and Sardinia).

Major projects managed:
◘ UniSofia, Sardinia University on-line [www.unisofia.it]
◘ Padua University, On-Line Moodle courses
◘ Turin University, Post-Graduate Master on-line [www.master-telematici.it]
◘ Sapienza University, Career orientation videos
Digital Media Teacher

Major Academic Institutions

(Educational Institution; Education Management industry)

February 2003 — January 2009 (6 years )

Marcello gave classes about digital media at major Italian Universities such as:
◘ Bocconi University (Milan) - Graduate Courses (Economics), Post-Graduate Courses (Mimec and Mexem Masters)
◘ Milan's Politecnico (Milan) - Graduate Courses
◘ Iulm University (Milan) - Graduate Courses
◘ Turin University (Turin) - Post-Graduate Courses
◘ Sole 24Ore Business School - Post-Graduate Courses [http://www.formazione.ilsole24ore.com]
R&D Responsible

NextMedia Lab

(Privately Held; Media Production industry)

March 2002 — December 2007 (5 years 10 months)

After joining NextMedia Lab (now: Lab Next, see www.labnext.it) in 2001, Marcello developed his career by enriching his strategy and marketing know-how. NextMedia Lab is a leader in the Italian market in providing innovative communication solutions to large corporations both for internal and external communication.

Marcello has been in charge for 3 years of R&D Departments, made of programmers, designers and researchers, developing new prototypes of innovative communication solutions like: DTT interactive games, web games, web videos, etc.

Marcello has also been in charge for 2 years of Project Start-Up, managing initial relations with new customers, analyzing their communication needs and converting them into digital interactive solutions. Some of the companies Marcello developed new communication solutions for are: Intesa San Paolo Bank, Barilla, Ina Assitalia - Generali Group, etc.

Main skills: managing small inter-disciplinary teams, leading creativity to corporate goals, integrating digital solutions.

Major projects managed:
◘ Barilla "Receipts" Videos for corporate website
◘ Intesa San Paolo Bank, video-learning courses about financial, credit management, soft skills topics.
◘ Costa Cruises (Carnival Group), video-learning courses for language learning (American English, Italian)
◘ Sky Television, Consultancy study about the opportunities offered by DTT
◘ Caractére (Miroglio Group), interactive multimedia solutions for retail, prototype development
Co-Author and Responsible for "WEB 2.0" book

Il Sole 24 Ore

(Public Company; s24.mi; Newspapers industry)

May 2007 — October 2007 (6 months)

Marcello both co-ordinated the publishing of the book "WEB 2.0" (Sole 24Ore publishing, edited by Professor Vito Di Bari, Politecnico di Milano) and wrote the essay "Social Networking: a look forward". Marcello directly managed all the relations with major Web 2.0 international experts like John Musser, Howard Rheingold, Thomas Vander Wal, Michael Wesch, Dean Whitbread and Bebo White and reviewed all the provided essays with the editor.

Book: http://www.shopping24.ilsole24ore.com/sh4/catalog/Product.jsp?PRODID=SH246090030
Website Management, Iulm University

Iulm University

(Educational Institution; Higher Education industry)

October 1999 — April 2001 (1 year 7 months)

Marcello worked for University Web Office, in charge of creating or updating contents for academic website, adding new features or dealing with specific requests. This gave Marcello the opportunity to go deeper into web knowledge, HTML, CSS and Javascript issues.

Marcello Rinaldi (rinaldi.marcello gmail.com)’s Education

Apel - Spanish eLearning Association

eLearning Expert Course , eLearning, Scorm, UNE 66181 , 2009 — 2010 (expected)

◘ Currently attending, to be finished Jan 2010
◘ 280 Hours
◘ Topics:
- Quality in eLearning (UNE 66181)
- Standard Scorm 1.2
- Copyright in eLearning
- Open Source platforms for eLearning
Sole 24Ore Business School

Innovative Marketing 2003 — 2004

Marcello attended the "Innnovative Marketing" course organized by Sole 24Ore Business School, learning how to handle new marketing tools and frameworks.
Libera Università di Lingue e Comunicazione IULM

2003 , Communications (Mkt & Adv) , 1998 — 2003

Marcello holds a Communication Degree by Iulm University of Milan (www.iulm.it), with a final full note cum laude and an international research funded project in Tokyo.

Activities and Societies:

communication, marketing, advertising, e-journalism, new media
Tassoni
Tassoni
Universidad de Málaga

Communication

Marcello attended courses about: e-journalism, digital publishing and psychology.

Additional Information

Marcello Rinaldi (rinaldi.marcello gmail.com)’s Websites:

Marcello Rinaldi (rinaldi.marcello gmail.com)’s Interests:

SOCIAL LEARNING, e-learning, distance learning, corporate communication, INNOVATION MANAGEMENT, digital communication, digital marketing, web 2.0, innovation, innovative processes, corporate interactive tools, Twitter, Facebook, LinkedIn, Jive SBS, Jive Software, Clearspace, Liferay, Joomla, Wordpress, MSD, univadis, Merck,

Marcello Rinaldi (rinaldi.marcello gmail.com)’s Groups:

Member of Fisec (Foro Iberoamericano Estrategias de Comunicación - http://www.fisecforo.org)

International Society for Technology in Education
Learning, Education and Training Professionals Group
E-Learning
E-Learning in Italy
Innovation People Expert Innovators Creative Network
eMind - eLearning Professionals
Networking Activo
Human Resource Management
Courseware Development
(E-)learning network
Buscar y Ofrecer Trabajo en España
eLearn
E-Learning Companies
Innovative Learning
The eLearning Guild
linked HR emea | 2100+ - 60+ countries - 15 local chapters - 4 partner communities
Instructional Design Professional Group
Innovative Learning & Education Innovators
Human Resources Spain
LETSI: Learning-Education-Training Systems Interoperability
CONFORM 2 SCORM
EDUCAUSE
TED: Ideas Worth Spreading
E-Learning 2.0
Learning 2.0
Web 2.0 Innovations in Learning
e-Learning Latino
Recursos Humanos 2.0
Marketing 2.0 en Español
Liferay Portal Admins, Users, and Developers
Latin América e-Learning Professionals Network (Educación a Distancia)
E-ducanet
Profesiones ON-LINE
e-LearningSocial.com
MORFEO-FORMACION
Jive Software
Proyectos Elearning con Moodle
Club de Lectura de Marketing Online - The Monday Reading Club
Social Media en Español
E-learning Software and Concept
TEDxMadrid
Habilidades directivas 2.0
Mercado de e-Learning
Internet al día
IDC Research Spain
ELEARNING SANITARIO (Human Resources)
The Innovation Group