Marcello Cividini

Current

• Creator at Marcello's Kitchen
• Founder & Partner at ChinaPartners
• Founder & CEO at Coupon Line

• Founder & President at CustomerCentric
• Board Member at AudiWeb
• CMO at Montangero e Montangero
• Board Member at AssoComunicazione
• Teacher at Master Brand Communication Politecnico di Milano
• Teacher at Master in Comunicazione d'Azienda Ca' Foscari
• pioneer at Mac Evangelist
• Founder & President at BRAIN

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Past

• Owner at BRAL
• Partner & CMO at Idea Up
• Founder & Ceo at Rapp Collins

• Partner & Chef at A la Carte
• Founder & Ceo at Nature Gift
• Singer & Entertainer at i Breda
• Founder & Partner at CPG (Consultant Professional Group)
• Promotion Manager at Corriere della Sera
• Singer & Group Leader at Gli Eremiti

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6 more...

Recommended

7 people have recommended Marcello

Connections

500+ connections

Industry

Marketing and Advertising

Websites

• CustomerCentric
• China Partners
• Marcello's Kitchen

Marcello Cividini’s Summary

Italian pioneer in Direct Marketing, works at Corriere della Sera (first newspaper in Italy) up to 1979.
Fund raiser and database builder for many United Nations Agencies, UNESCO, UNICEF, RED CROSS, UNHCR.
Now founder and CEO of Coupon Line a company dedicated to revolutionary targeting technique in retail chains.
Journalist, blogger and Teacher in Direct Marketing at Brand Communication Master in Venice Ca’ Foscari and Brand Marketing Strategy in Milano Politechnic University.
China Partners is a new marketing venture in Shangai.
Social Networker 2.0
http://coolkitchen.ning.com/

Marcello Cividini’s Specialties:

Third generation CRM.
Wireless loyalty systems, Machine to Machine marketing application, Machine to People, wire&wireless sweepstakes, promotion automation, subversive loyalty programs.

Marcello Cividini’s Experience

• Creator

  Marcello's Kitchen

  (Non-Profit; 1-10 employees; Online Media industry)

  March 2008 — Present (7 months)

  FOUR BASIC RULES OF MY KITCHEN
  Keep it simple.
  Use only first quality ingredients.
  Use only products of the season.
  Scoop for local specialties.

• Founder & Partner

  ChinaPartners

  (Privately Held; 1-10 employees; Marketing and Advertising industry)

  September 2005 — Present (3 years 1 month)

  Bilateral Communication & Marketing opportunities between China & Italy. Now In Milano and Shangai, in 2007 in the new italian Village in Tianjin.

• Founder & CEO

  Coupon Line

  (Privately Held; 11-50 employees; Marketing and Advertising industry)

  November 2003 — Present (4 years 11 months)

  A company dedicated to couponing in revolutionary forms.
  Seven patents, Check-in Coupon, Scan n' Win, Ring-a-Win, Hello Coupon, Warranty & Sell-out Control.
  Two of them freshly patented are revolutionary products based on cellular M2M networks.

• Founder & President

  CustomerCentric

  (Privately Held; 1-10 employees; Marketing and Advertising industry)

  October 2002 — Present (6 years)

  A company dedicated to transform data in marketing actions. Low cost phone sweepstakes. Sweepstakes consulting:

• Board Member

  AudiWeb

  (Privately Held; 11-50 employees; Market Research industry)

  April 2002 — Present (6 years 6 months)

• CMO

  Montangero e Montangero

  (Marketing and Advertising industry)

  2002 — Present (6 years)

• Board Member

  AssoComunicazione

  (Privately Held; 1-10 employees; Civic & Social Organization industry)

  February 2001 — Present (7 years 8 months)

• Teacher

  Master Brand Communication Politecnico di Milano

  (Educational Institution; 1001-5000 employees; Higher Education industry)

  January 2001 — Present (7 years 9 months)

  Brand building, Strategy Planning, Different flavour Marketing

• Teacher

  Master in Comunicazione d'Azienda Ca' Foscari

  (Educational Institution; Higher Education industry)

  2001 — Present (7 years)

• pioneer

  Mac Evangelist

  (Non-Profit; Myself Only; Computer Hardware industry)

  February 1984 — Present (24 years 8 months)

  I've bought the 3 first macintosh delivered in Milan with a special journalist discount.
  I obliged my art directors to use the first tablets to enter in a new dimension ...

• Founder & President

  BRAIN

  (Privately Held; 1-10 employees; Marketing and Advertising industry)

  May 1980 — Present (28 years 5 months)

  Assets, patents, trademarks holding

• Owner

  BRAL

  (Privately Held; 1-10 employees; Mining & Metals industry)

  December 2000 — January 2005 (4 years 2 months)

  Old Meccano like metal toys created in 1913 still survive, completely renovated.

• Partner & CMO

  Idea Up

  (Privately Held; 11-50 employees; Internet industry)

  June 2001 — November 2002 (1 year 6 months)

  Incubator in partnership with Onetone (Marco Benatti) Inferentia partners & Microfocus Canada

• Founder & Ceo

  Rapp Collins

  (Public Company; 51-200 employees; Marketing and Advertising industry)

  February 1986 — June 2001 (15 years 5 months)

• Partner & Chef

  A la Carte

  (Privately Held; 1-10 employees; Restaurants industry)

  September 1987 — April 1989 (1 year 8 months)

  "Cuisine du marchè", market kitchen based, 120 places site in Milano center.
  First digital oven in Italy. Steam oven. Sperimental cooking in containers under gas substitution. Oxigen for meat, Co2 for vegetables, Nitrogen for terrines and patè.
  14,5/20 evaluation on principals gourmets guides.

• Founder & Ceo

  Nature Gift

  (Privately Held; 11-50 employees; Marketing and Advertising industry)

  December 1979 — 1986 (7 years)

  A company focused on project and production of gadgets and business gifts completely based on Natural Products.
  Patents on delivery packaging for live plants and fishes.
  All kind of seeds & small animals.

• Singer & Entertainer

  i Breda

  (Partnership; 1-10 employees; Animation industry)

  August 1973 — August 1976 (3 years 1 month)

  A cabaret quartet with me, Giancarlo Magalli, Claudio Maffei, Giuseppe Niccolini

• Founder & Partner

  CPG (Consultant Professional Group)

  (Privately Held; 1-10 employees; Arts and Crafts industry)

  July 1973 — December 1975 (2 years 6 months)

  Gadget creation and production for print Media, food, fast moving goods

• Promotion Manager

  Corriere della Sera

  (Public Company; 5001-10,000 employees; Newspapers industry)

  September 1971 — July 1973 (1 year 11 months)

  Create and manage promotions for national newspapers & magazines.
  Manage readers clubs. Follow hundreds sweepstakes. Production of weekly children gadgets for Corriere dei Piccoli & Corriere dei Ragazzi.

• Singer & Group Leader

  Gli Eremiti

  (Partnership; 1-10 employees; Music industry)

  January 1964 — October 1968 (4 years 10 months)

  First attempts to be noticed (especially from girls)

Additional Information

Marcello Cividini’s Websites:

• CustomerCentric
• China Partners
• Marcello's Kitchen

Marcello Cividini’s Interests:

Curious, startupper, risk taking, gourmet chef, motorbiker, Mac evangelist, fireworks apprentice, enthusiast, revolutionary, lateral thinker, journalist, blogger, pioneer, teacher, worldwide home exchanger, M2M, machine to machine, inventor, Milano, Como Lake, Paris, New York, Tokio, Bangalore, Iceland

Marcello Cividini’s Groups:

AssoComunicazione, Audiweb, Milano Motore d'Eccellenza, Bluetooth SIG Member, MBC, Amazon, Spock, Ning, Facebook,, HomeExchange

•    Blue: The DallasBlue Business Network (23,000+ members)
•    eOffice
•    Bizbureau
•    Earlystage.com Entrepreneurs
•    Gourmet
•    Spock Users
•    Jack addicted
•    Marcello's Kitchen
•    Net Work (ing)

Marcello Cividini’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch