
Directora General / Market Leader at Burson-Marsteller Venezuela
Venezuela

Directora General / Market Leader at Burson-Marsteller Venezuela
Venezuela
With more than ten years of experience, she has specialized in issue and crisis preparedness and management for diverse industries, supporting and leading communications efforts for the pharmaceutical sector (product recalls, patients related issues, government tenders, stakeholder management), chemical industry (environmental and community), government agencies and automotive sector, among others.
Specialized in the communications and public affairs field, including government relations, coalition building, grassroots, NGO management,corporate, brand and internal communication, media relations as well as crisis and issues management
Profound experience in the healthcare consulting area, including public health education campaigns,innovative drugs pre-marketing, product lifecycle management, support and counsel on payer issues, medical education and patient advocacy groups