Partner at Reason inc. and Forbes Columnist
Greater New York City Area
- Current
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- Partner at Reason inc.
- Contributing Editor at Forbes.com
- Past
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- SVP, Brand Strategy Director at D'Arcy
- Senior Partner, Brand Strategy Director at JWT
- Senior Brand Planner at Kirshenbaum Bond & Partners
2 more...
- Education
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- Columbia University - Graduate School of Journalism
- Brown University
- Recommended
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8 people have recommended Marc - Connections
-
500+
connections
- Industry
- Marketing and Advertising
- Websites
Marc Babej’s Summary
Marc is a partner in Reason inc. He holds degrees from Brown University (A.B.) and Columbia University (M.S., Journalism).
During his years as a reporter for Forbes Magazine, Marc fell in love with the world of business - so much so that he didn't just want to observe it, but become a part of it: first as a Strategic Planner at creative agencies Deutsch Advertising and Kirshenbaum Bond & Partners, then as a Senior Vice President at JWT and DMB&B.
In the course of his advertising career, Marc worked on brands such as Citibank, Credit Suisse First Boston, Ernst & Young, The History Channel, Kansas City Power & Light, Kellogg, Liberty Mutual, Merrill Lynch, Olympus, Pfizer, Sony, Tanqueray and US West. Throughout, he developed strategies that didn't just influence the way people felt about a brand, but motivated transaction behavior.
In 2001, Marc left the agency business to pursue his dream of a true strategy firm - one that would be aligned with clients, both philosophically and practically. First, it would offer a new approach that focused single-mindedly on business results. Second, the new firm would be demonstrably objective: free from the inevitable conflicts of interest that arise from up-selling other services, such as creative development or research. After more than a year of refining the concept, Marc founded Reason inc. in 2002.
The company's client base covers a wide range of industries, from health care to packaged goods, financial services to media and entertainment, professional services to technology. In keeping with these principles, all of Reason inc.'s client relationships are conducted with strict confidentiality and no-upsell policies.
Marc and Reason inc. have been featured in media such as ABC News, CNBC, CNN, and the NBC Nightly News, The New York Times and The Wall Street Journal. In addition, Marc also co-authors Unsolicited Advice, Forbes.com's marketing column.
Marc speaks fluent German, French, Italian and Czech.
Marc Babej’s Specialties:
Reason inc. consists of three practices:
Reason-Based Strategy: Strategy development
Motivation Engineering SM: Implementation and message creation
Marketing Contingencies: Crisis strategy and messaging
Marc Babej’s Experience
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Partner
Reason inc.
(Privately Held; 1-10 employees; Marketing and Advertising industry)
November 2001 — Present (6 years 11 months)
Reason inc. works with clients toward a singular goal: developing and implementing strategies that motivate behavior.
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Contributing Editor
Forbes.com
(Privately Held; 51-200 employees; Online Media industry)
April 2001 — Present (7 years 6 months)
Co-author of the Unsolicited Advice column on Forbes.com
Additional Information
Marc Babej’s Websites:
Marc Babej’s Honors:
Marc and Reason inc. have been featured in media such as ABC News, CNBC, CNN, NBC Nightly News, The New York Times and The Wall Street Journal.
