Marc Ardizzone

Director of User Experience

Greater Boston Area

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Marc Ardizzone's Overview


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Marc Ardizzone's Summary

I am a passionate and ambitious User Experience (UX) practitioner who for more than 13 years has been working to help organizations discover, design and develop compelling, effective and user-centric web-based solutions in a wide range of industries including digital publishing, retail/e-commerce, IT, B-to-B, non-profit and healthcare. I have worked on 'marketing' sites, large-scale complex/content-driven sites, and feature-rich/data-driven web applications that were both consumer-facing and for internal business stakeholders.

As a 'generalist' my competencies are broad and include discovery, architecture-creation (IA), wireframing & documentation, user-testing, interaction design, responsive HTML prototyping, UI/graphic design and QA. I am a huge advocate of 'mobile-first' design processes, responsive design, Lean UX methodologies, and keeping the user embedded in and central to the design process.

Marc Ardizzone's Experience

Director of User Experience

Publishing Technology

Public Company; 51-200 employees; PTO; Publishing industry

September 2012Present (2 years 1 month) Greater Boston Area

• Gather and analyze business, data, design, and technical requirements. Formulate actionable UX efforts to ensure an optimal user experience across multiple channels and contexts.

• Design and/or enhance the software's information architecture and interaction models; provide detailed visualizations in the form of wireframes, sitemaps, styleguides, interactive prototypes and other technical documentation.

• Conduct and analyze user feedback on an ongoing basis; make recommendations to enhance the user experience and oversee the implementation these enhancements. Conduct usability studies to test websites and web applications against best practice UX criteria.

• Gather and analyze business intelligence and analytics with regards to usability; make UX recommendations based upon these analyses.

• Oversee graphic designers and developers throughout the graphic design and development process to ensure the quality of the implementation.

• Lead and support research, UX and design efforts to make desktop-geared web applications responsive and compatible across screen sizes, form factors and devices.

• Create interactive artifacts for industry events, client presentations, and any stakeholder sharing sessions.

Information Architect (Contractor)

Blue Cross Blue Shield of Massachusetts

Nonprofit; 1001-5000 employees; Insurance industry

March 2012August 2012 (6 months) quincy, ma

Supported the Interactive Team and Lead IA in architecting new functionality and enhancements for both new and existent online applications. Requirements-gathering and prototyping for several new internal and client-facing web-based apps including a Key Performance Indicators (KPI) application for the marketing department and a Dental Plan Comparison tool for the sales force and buyers of these plans.

User Experience Designer / Information Architect (Freelancer)

Ardizzone Design UI/UX/IA

January 2012March 2012 (3 months) providence, rhode island area

Freelancing as an IA and UX Designer, I helped businesses discover/uncover their web-related needs by way of interviews, surveys, task analysis, web analytics, etc. I documented the resulting requirements by way of reports, userflows, wireframes, storyboards and high-fidelity prototypes. I then translated these requirements into beautiful, highly-usable designed interfaces.

Managed projects from beginning to end, from HTML/CSS coding to CMS integration, content development to launch.

Principal UX / UI Designer

Embolden Design

Privately Held; 11-50 employees; Information Technology and Services industry

March 2001January 2012 (10 years 11 months) pawtucket, ri

For 11 years Lead UX & design efforts at this digital consulting agency, working primarily with non-profits and large community foundations - efforts included: project management, requirements-gathering, wireframing, UI design. Built small to large websites for a single CMS (DNN); customized and integrated task-based modules to fit business and branding requirements of the given projects.

Marc Ardizzone's Skills & Expertise

  1. Web Design
  2. Web Application Design
  3. Web Usability
  4. Information Architecture
  5. User Interface Design
  6. Wireframing
  7. Requirements Gathering
  8. HTML + CSS
  9. HTML5
  10. Mobile Design
  11. Web Project Management
  12. Adobe Fireworks
  13. OmniGraffle
  14. Axure
  15. Visio
  16. Site Maps
  17. Heuristic Evaluation
  18. Usability Testing
  19. Technical Documentation
  20. CSS
  21. User-centered Design
  22. Interaction Design
  23. User Research
  24. Information Design
  25. CMS
  26. Wire Framing
  27. Paper Prototyping
  28. Persona
  29. User Experience Design
  30. User Scenarios
  31. Wireframes
  32. Usability
  33. HTML 5
  34. User Experience
  35. HTML
  36. Responsive Web Design
  37. Responsive UX
  38. Adobe Creative Suite
  39. Web Analytics
  40. Graphic Design
  41. Web Development
  42. Usability Engineering
  43. User Interface
  44. E-commerce
  45. Web Applications
  46. Contextual Inquiry
  47. Task Analysis
  48. Content Strategy
  49. Lean UX
  50. Storyboarding

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Marc Ardizzone's Education

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