Kathleen Hall

Current

• Owner at Marathon Marketing

Past

• Marketing at Cadmus Journal Services
• Manager, Market Development at Virginia Blood Services

Education

• University of Maryland College Park
• Virginia Commonwealth University - School of Business

Recommended

6 people have recommended Kathleen

Connections

63 connections

Industry

Marketing and Advertising

Websites

• My Website

Kathleen Hall’s Summary

I am a marketing and communications professional. I work with businesses and organizations to develop marketing plans and implement marketing strategies. I also write copy for marketing collateral.

My copywriting experience includes:
Brochures
Web copy
Annual reports
Newsletters
Case studies
Booklets
Marketing plans
Advertorials
Fact Sheets
Articles for business and consumer audiences

Specialty ares
Healthcare writing
For hospitals, cancer centers, specialty medical practices, and health service providers

Award entries
I've prepared award entries for organizations in local and national awards programs, including:
Better Business Bureau Torch Award (local and international)
Companies That Care
Wall Street Journal Top Small Workplaces
Greater Richmond Chamber Impact Award
Richmond Human Resources Management Association All Star Awards

I've worked with organizations in a wide range of industries, including:
Printing
Blood banking
Event rentals
Financial services, real estate and mortgage banking
Early education
Commercial landscaping
Professional organizations
Material handling/manufacturing
Nonprofits
Marketing, graphic design and advertising agencies

Kathleen Hall’s Specialties:

writing, marketing, award entries, healthcare education, cancer, Crohn's disease, marketing communications,

Kathleen Hall’s Experience

• Owner

  Marathon Marketing

  (Marketing and Advertising industry)

  March 1998 — Present (11 years 9 months)

  Marketing strategy and communications consulting; corporate copywriting

• Marketing

  Cadmus Journal Services

  (Printing industry)

  1995 — 1997 (2 years )

• Manager, Market Development

  Virginia Blood Services

  (Non-Profit; Hospital & Health Care industry)

  1990 — 1994 (4 years )

  Developed marketing plans and donor recruitment and retention programs; market tested and evaluated success of new products and communications programs; wrote and produced quarterly educational newsletter; researched customer and employee needs through surveys and focus groups; prepared corporate history profile for board of directors

Kathleen Hall’s Education

• University of Maryland College Park

  BS , Psychology , 1979 — 1983

• Virginia Commonwealth University - School of Business

  MBA ,

Additional Information

Kathleen Hall’s Websites:

• My Website

Kathleen Hall’s Interests:

Professional: Healthcare marketing and communications, copywriting, strategic marketing planning; Personal: Health & fitness (especially running), reading, painting

Kathleen Hall’s Groups:

Current: Board member, American Marketing Association;
Marketing committee member, Greater Richmond SCAN (Stop Child Abuse Now)

•    Healthcare Communication & Marketing Association
•    Real Women on Health!
•    American Medical Writers Association (AMWA)
•    Medical Marketing & Communications Group
•    Freelance Writers
•    The Freelance Writers Connection
•    University of Maryland, College Park Alumni Association
•    Medical Marketing Network
•    AMA Richmond - American Marketing Association Richmond Chapter
•    VCU Business Society
•    Companies That Care
•    Certified Professional Writers Association
•    Freelancers in MedComm

Kathleen Hall’s Honors:

MarComm (Marketing Communications) award, Gold winner, Graphics Gallery Program and Materials

Kathleen Hall’s Contact Settings

Interested In:

• consulting offers
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch