Manu Prasad

Current

Blogger at brants
Senior Manager - Brand at The Times Group

Past

Deputy Manager-Marketing at Mid Day Multimedia Ltd
Asst. Manager - Marketing at WorldSpace India Pvt Ltd
Executive - Sales at Dishnet DSL

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Education

Goa Institute of Management (GIM)
Bhavans Vidya Mandir

Recommended

3 people have recommended Manu

Connections

225 connections

Industry

Newspapers

Manu Prasad’s Summary

Marketing professional with over 7 years of experience primarily in the brand management space, with a year of experience in selling broadband internet. Have worked mostly in media - radio and then print, and have handled all aspects of brand communication- operations, and strategy.
Started blogging in 2003, and added a second blog on brands and social media in 2007. Enjoy keeping track of developments in the web and social media space, and their impact on brands and communication strategies.
The idea has always been, and continues - never to be a bland manager. :)

Manu Prasad’s Specialties:

Brand management - strategy, planning, communication, promotions, idea generation, product management, social media, internet marketing. And a constant supply of intellectual curiosity.

Manu Prasad’s Experience

Blogger

brants

(Online Media industry)

June 2007 — Present (2 years 6 months)

Brants – Rants about brands and social media.
It started out as a commentary on brand marketing and advertising in India. But the radical changes in communication (and even human behaviour) that had been initiated by the www, and has been accelerated by what is termed the 'social web' - the real-time interacting, collaborating, creating, sharing (and I hope, world changing) 2.0 version of the web, meant that the dna of the blog was also modified.
For these changes have not only affected brands and the way they have been communicating with the audience, but in future, will also have an impact on the way organisations, their internal structure and their offerings (products/services) are designed. 'Social Business Design', The Dachis Group calls it.
All of this - brands and their campaigns and communication methodologies, media platforms, products, services,tools, structures, processes, evolving trends, and their progression is what keeps brants ticking.
Senior Manager - Brand

The Times Group

(Privately Held; Newspapers industry)

March 2007 — Present (2 years 9 months)
Deputy Manager-Marketing

Mid Day Multimedia Ltd

(Public Company; 5001-10,000 employees; Newspapers industry)

April 2006 — March 2007 (1 year )

Handled the (brand aspect of the) launch of Mid Day in Bangalore. Responsible for brand strategy and implementation, including marketing communication across media and B2B & trade marketing. Initiated and implemented a successful tie up with Rediff Shopping.
Asst. Manager - Marketing

WorldSpace India Pvt Ltd

(Public Company; 201-500 employees; WRSP; Broadcast Media industry)

February 2003 — April 2006 (3 years 3 months)

Responsible for preparation of brand communication plans across media and markets. This included , preparing and monitoring budgets, and interacting with advertising & media agencies, publications & channels etc to ensure proper implementation. I was part of the team that re-launched the service in Bangalore, Chennai, Mumbai, Delhi, and several new markets like Hyderabad, Ahmedabad, Chandigarh, Cochin etc. My WorldSpace experience gave me perspectives on how to handle a pan-India brand and invaluable lessons on marketing operations across print, outdoor, radio, television, BTL, and most importantly in the then relatively lesser known online media space.
Executive - Sales

Dishnet DSL

(Internet industry)

April 2002 — February 2003 (11 months)

Sales and Business Development Role – Corporate, Institutional, Dealer channels, setting up dealership networks in new areas, training of channel sales force.
Highest National Sales Achiever in October 2002

Manu Prasad’s Education

Goa Institute of Management (GIM)

2000 — 2002
Bhavans Vidya Mandir

Additional Information

Manu Prasad’s Interests:

Brands - how they evolve across time and new target audiences, and how they cope with changing business and marketing landscapes. Since the internet has a way of causing fundamental shifts in everything from consumer behaviour to brand strategy the www, which includes blogging, and now microblogging, retain substantial interest levels. The community version of the net (social media) and the transparency philosophy it inculcates has heightened this interest. The fundamental interest, however remains brands, and how they handle changing scenarios. In reality, fiction, Formula1, Hindu Mythology, Bollywood and Music remain addictions.