
Rock 'n' Roll Entrepreneur, Online Marketing Professional
Frankfurt Am Main Area, Germany

Rock 'n' Roll Entrepreneur, Online Marketing Professional
Frankfurt Am Main Area, Germany
Completing my Master's Thesis in digital marketing: "Basic principles and feasibility study of a service agency for the marketing of independent artists"
online/viral/social media marketing, web design, e-commerce, journalism, public relations, music addict
(Online Media industry)
October 2007 — Present (2 years 2 months)
Planning, implementation and controlling of all online marketing activities
RSS-Feed Marketing with applications and widgets for every relevant social network
(Privately Held; 11-50 employees; Retail industry)
June 2000 — Present (9 years 6 months)
Online Shop development based on Open Source Software (Magento & OS Commerce)
Corporate & Web design
(Privately Held; 1-10 employees; Music industry)
October 1999 — Present (10 years 2 months)
Web design and adoption of a content management system.
Staff training in content management, handling and operating the website.
(Music industry)
May 2008 — July 2008 (3 months)
(Entertainment industry)
March 2007 — August 2007 (6 months)
Google AdWords: Running and optimization of campaigns
Social Media Marketing (MySpace, Facebook, Shoutlife, YouTube, Flickr):
Design and maintenance of profiles, groups and blogs
Seeding target groups, tracking user activity and running contests
Development of a MySpace theme generator
Web Coverage: Content selection and distribution (live-videos and photos)
Developing and pitching marketing ideas
(Non-Profit; 11-50 employees; Events Services industry)
April 2004 — February 2007 (2 years 11 months)
Artist booking
Promotion, Viral Marketing (community management and contests)
(Privately Held; 1-10 employees; Internet industry)
January 2000 — May 2000 (5 months)
Consulted companies, associations and city councils
Provided effective customer care via telephone and email correspondence
Created professional websites
Implemented content management and customer relationship management systems
Diplom-Kaufmann (FH) , Business Administration; Marketing , 2004 — 2009
Journalist (FJS) , Journalism, Public Relations, Corporate Publishing, Media Economics & Management , 2007 — 2008
New technology, music, my guitar, movies, running another 5K