Manny Marrero

Current

Director of Search and Social Media at Subliminal Pixels Lab

Past

SEO/PPC/Social Media Consultant at The Vacation Mart
Search Marketing Strategist at Eflyaway.com
Online Marketing Consultant at Best Buddies

Online Marketing Director at Royce Records

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Education

University of Miami

Recommended

8 people have recommended Manny

Connections

124 connections

Industry

Marketing and Advertising

Websites

Manny Marrero’s Summary

I have a comprehensive knowledge of online marketing and its multiple facets. Including a solid background in Search Marketing: Pay Per Click campaign development, management, testing and tracking. In addition, I have 5+ years experience in SEO-Search Engine Optimization and Social Media with a very strong emphasis on Analytics and User Analysis.
Below are some of the services and mediums I have provided superior results in:

SEO
SEM
PPC
SMM
Social Media
Email Marketing
Image & Rich Media ads
RSS Publishing & Advertising
Multi-Variate Testing
Analytics
Blogging
Widget Development
Viral Content & Campaigns
Link Building / Link Bait

I am Certified by:
Google Adwords Professional
Yahoo Search Ambassador,
MSN Ad Excellence.

I have consistently exceeded sales goals by achieving above average (CCR) conversion rates and positive ROI, via paid and organic search placement and optimization.

Experienced with following Software / Tools:

Word Tracker
Keyword Intelligence(Trellian)
Wordze
SEOBook
Google Suggestion Tool
Yahoo(Overture) Keyword Tool
SpyFu
Key Compete
Googspy
Compete
WebTrends
HitWise
Visual Sciences
Google Analytics
Google Website Optimizer
HitBox
NewEgg
Double Click Ad Platform
Casalle Media Ad Platform
And many others..

Programming :

HTML
CSS
PHP
Wordpress

Manny Marrero’s Specialties:

SEO
Search Marketing
PPC
Link Building
Social Media

Manny Marrero’s Experience

Director of Search and Social Media

Subliminal Pixels Lab

(Marketing and Advertising industry)

July 2005 — Present (3 years 3 months)
SEO/PPC/Social Media Consultant

The Vacation Mart

(Privately Held; 51-200 employees; Hospitality industry)

April 2007 — December 2007 (9 months)

Developed PPC campaigns, increasing Conversion rates and lowering CPA by 400%. Increased bookings by 28 % via organic traffic (SEO). And also 45% via PPC traffic.

Implemented various Email campaigns, RSS Campaigns and Social Media Campaigns , resulting in an increase of 32$ in overall tracffic within 6 months.
Search Marketing Strategist

Eflyaway.com

(Public Company; 51-200 employees; Leisure, Travel & Tourism industry)

July 2006 — April 2007 (10 months)

Manage multiple teams/groups of SEM personal . Managing 1 Million + in ad spend through out various media channels including Search Engines, Email marketing, Comparison Search Engines/XML Feeds and various other online marketing media.

Implemented various forms of multivariate testing using new technology, increasing conversions and revenue.

Implemented a company blog, and developed an employee posting schedule. Maximizing and capitalizing on employees interests, and strengths, to have them each running various section of the company blog, areas which they had expressed interests in. This resulted in various 1st page S.E.R.P.S. results for over 50 moderately competitive keywords.
Online Marketing Consultant

Best Buddies

(Privately Held; 1001-5000 employees; Marketing and Advertising industry)

January 2006 — June 2006 (6 months)

Worked on a consultant to Sergio Mojica at Best Buddies. Assisted in development of various PPC fund raising campaigns, and also worked on various Email fund raising campaigns. Incorporating both, 3rd party and In house Email database. Implemented a segmenting / targeting process, improving Opens, CTR, and Conversions substantially.
Online Marketing Director

Royce Records

(Privately Held; 51-200 employees; Entertainment industry)

January 2002 — January 2005 (3 years 1 month)

Created and implemented a marketing plan encompassing all major online media.

In partnership with D.A.R.E, a national non-profit organization launched multiple campaigns promoting the Lil Divas as their sponsored artist of 2005. Campaign included teen verticals, P.P.C., rich media and a viral Email campaign.

o Developed and market tested an IM Bot, to chat with online teen demographic via AOL vertical.

o Planned, launched and tracked rich media campaigns using Eye blaster, Pointroll and Unicast platforms, across multiple media channels including AOL, MTV , MSN, BET, Rolling Stone, and others.

o Created, implemented and tracked multiple Adwords and Yahoo Search Marketing campaigns to develop an opt-in email & IM database and with the objective to raise brand awareness and also introduce new themed products.

o Optimized and updated website content for search engine friendliness and for usability best practices