Manish Singh Rajawat

Current

Analyst - Search Business Management at AOL

Past

Internet Marketing Analyst at FirstEuropa Services Limited
Team Lead - Online Marketing at Asearchonline Pvt. Ltd./ Woodapple Pvt. Ltd.
System Admin / PPC Manager at Instaspace

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Education

MCRPV
Barkatullah Vishwavidyalaya
Christ Jyoti Hr. Sec. School

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Recommended

1 person has recommended Manish

Connections

104 connections

Industry

Information Technology and Services

Manish Singh Rajawat’s Summary

To lead a business organization on the path of enhanced growth through hard work & sincere efforts. I aim at personal development & value addition by harmonizing personal goals with that of the employer's.

Manish Singh Rajawat’s Specialties:

Internet Marketing, Pay Per Click Mangement (PPC), Google Adwords management, Yahoo Search Marketing, MSN Adcenter,Search Engine Optimization (SEO), Affiliate Marketing, Online Advertising, Conversion Optimization and many more..

Manish Singh Rajawat’s Experience

Analyst - Search Business Management

AOL

(Public Company; TWX; Internet industry)

October 2007 — Present (1 year 10 months)

I am involved in managing client & corporate SEM campaigns, analyzing account trends & providing them with keyword suggestions, bidding strategy, recommending optimization tips in most appropriate presentable formats and also account management to achive the desired targets in order to increase their ROI from AOL Search & in turn increase their spent on AOL Search Marketplace.

Also, we keep track of overall revenue trends from AOL Marketplace on daily/weekly/monthly basis & in case of revenue downfall we analyze the data, identify the areas that need optimization & send our recommendations to AOL’s Platform-A Search sales team [Sales Account managers/Search Sales Strategists] to resolve the issues & bring revenue trends back on track.

Apart from AOL Search Marketplace, i am also involved in analysis, optimization & monetization efforts of other AOL Search products like Search TML, Mapquest, weboffers etc.
Internet Marketing Analyst

FirstEuropa Services Limited

(Privately Held; 201-500 employees; Information Technology and Services industry)

December 2006 — October 2007 (11 months)

First Europa Services Limited is a UK based online insurance brokerage company targeting the B2C/B2B market of Europe.
I was involved in:

*Natural SEO - Activity involved Keyword research & finalizing list of targeted keywords, on page optimization guidelines & their implementation by coordinating with design & development team, Content style guidelines & management of off page optimization.
*Pay Per Click - Responsible for Keyphrase research & key phrase generation for
PPC campaigns targeting markets in Netherlands, Germany, France. Setting up campaigns in Google Adword, Yahoo Search Marketing & Microsoft's Adcenter. Further modifications in these very high budget PPC campaigns by optimizing bidding strategy, keyword culling & day parting.
*Banner Ads - Harvested Websites which can throw relevant traffic for products & services of Firsteuropa in targeted markets. Implementation of banner campaigns, Ad & website filtering based on response received.
Team Lead - Online Marketing

Asearchonline Pvt. Ltd./ Woodapple Pvt. Ltd.

(Privately Held; 11-50 employees; Marketing and Advertising industry)

November 2005 — December 2006 (1 year 2 months)

Asearchonline is a Gurgaon based online marketing company with highly reputed clients like HCL, India Brand Equity Foundation, Isango, etc.

In a team of 12, I was involved in:

*Successful management of several Natural SEO projects for clients like HCL, Honda Car India etc.
*Management of off-page optimization team to deliver highest possible back links for client web sites.
*Development of marketing strategy for clients & its implementation.
*Management of Pay per click campaigns (Google, Yahoo & MSN).
*Responding to RFPs, Interacting with clients on daily/weekly basis.
*Managing the general /marketing analysis /recommendation reports.
*Management of Google's Adsense Ad Campaign on IBEF.org.
System Admin / PPC Manager

Instaspace

(Privately Held; 51-200 employees; Information Technology and Services industry)

March 2004 — October 2005 (1 year 8 months)

Instaspace is a US based web hosting company selling hosting/domain/VOIP related products & services with support/Sales center at Vasant Vihar New Delhi.

Responsibilities Included:

*Web server administration & support. Interacting with clients to provide support on troubleshooting of web hosting related issues while seeking opportunity to sell organization's products & services.

*Management of Google Adwords, Overture & other paid text/banner ad campaigns in order to continuously increase the ROI.