CEO at Seventh Generation
Burlington, Vermont Area
- Current
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- CEO at Seventh Generation
- Past
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- SVP, Convenience Foods at PepsiCo (Frito-Lay)
- President, Convenience Foods at Quaker Oats Company
- President, Quaker Snacks at Quaker Oats
- VP Marketing, Snapple Beverages at Quaker Oats
- Various Positions at Quaker Oats
- Education
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- Bowling Green State University
- Connections
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318
connections
- Industry
- Consumer Goods
- Websites
Chuck Maniscalco’s Summary
Strong operating leader with demonstrated success in driving top and bottom line growth in highly competitive businesses, while building authentic leaders and inspired teams in periods of intense organizational change.
Chuck Maniscalco’s Specialties:
Leadership Development, Marketing, General Management
Chuck Maniscalco’s Experience
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CEO
Seventh Generation
(Privately Held; Consumer Goods industry)
June 2009 — Present (6 months)
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Founder
Manifest Leadership
(Management Consulting industry)
August 2008 — 2009 (1 year )
Dedicated to unleashing the power of individuals and teams through the development of genuine, unique, manifest leaders. Services include Inspirational speaking; individual coaching; group workshops; organizational change initiatives. Clients include Visa, Wm. Wrigley; The Promotion Network; The Rehabilitation Institute of Chicago; Chicago Booth School of Business
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CEO QTG
PepsiCo
(Public Company; PEP; Consumer Goods industry)
2006 — 2008 (2 years )
Full operating accountability for the nearly $10B, 10,000 person division covering 8 food and beverage product categories. Drove mid-to-high single digit growth on both revenue and profit despite a significant competitive escalation, and dramatically worsening commodity cost pressures. Re-organized R&D for greater synergy, lower cost, and to enable pursuit of new technologies and to pursue new, externally-focused approaches to innovation. Initiated and cascaded through the organization an Authentic Leadership program, focused on associates’ taking strengths to towering strengths, versus the typical focus on development areas. Upon retirement from PepsiCo, team put in place The Chuck Maniscalco Authentic Leadership Award to be given to 3 associates/year.
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President Gatorade
PepsiCo
(Public Company; PEP; Consumer Goods industry)
2002 — 2006 (4 years )
Full operating accountability for the $3B North-American Gatorade business, driving double-digit growth in the intensely competitive beverage category and in the context of dramatic internal change with the 2001 PepsiCo/Quaker merger. Delivered 95% sales growth over 4 years, with profits more than doubled (+128%). The 18% annual growth rate in sales compares to the 10% CAGR achieved in the prior decade.
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SVP, Convenience Foods
PepsiCo (Frito-Lay)
(Consumer Goods industry)
2001 — 2002 (1 year )
Started up new $1B division of Frito Lay, combining the Quaker Snacks division of Quaker Oats with Frito Lay non-salty snacks.
Delivered 12% sales growth and profits $11MM ahead of plan.
Achieved share leadership in the wholesome snacks category for the first time, while growing share in each line of business.
Combined two organizations, two locations, and two very different corporate cultures while retaining all key talent. -
President, Convenience Foods
Quaker Oats Company
(Consumer Goods industry)
1998 — 2001 (3 years )
Full operating accountability for $700MM business unit combining the Quaker Snacks division with the Golden Grain division, previously located in California. Brands included: Chewy Granola Bars, Quaker Fruit & Oatmeal Cereal Bars; Quaker Rice Cakes, Rice-a-Roni and Near East Side Dishes. Three years of strong results in Quaker Snacks, with sales +12%, profits +80%, and market share gains in all businesses. Relocated the side dish businesses, with significant reduction in staffing (from 65 to 20) while sustaining sales momentum and delivering 10% profit growth.
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President, Quaker Snacks
Quaker Oats
(Public Company; OAT; Consumer Goods industry)
1997 — 1999 (2 years )
Turned around the $350MM snacks business, reversing two years of double-digit sales declines, restoring the profit base, and gaining share in all segments every year. Delivered 14% sales growth and doubled profit through aggressive new product introductions and shifting marketing support to higher-impact and higher-return vehicles. Created a breakthrough advertising campaign for Chewy Granola Bars in 1999, which drove strong in-market results and won a Gold Effie Award. Reporting directly to CEO, Bob Morrison, in 1998, led an effort to articulate a bold new vision for the total Quaker culture, delivered in an innovative tool to inspire employees, and supported by a new incentive and compensation system.
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VP Marketing, Snapple Beverages
Quaker Oats
(Public Company; OAT; Consumer Goods industry)
1996 — 1997 (1 year )
After a disastrous acquisition and difficult first year in the portfolio, assumed leadership of Snapple marketing, at CEO Smithburg’s request, to drive recovery of the $500MM business. Led a dramatic marketing turnaround within 8 months, including breakthrough advertising and well-integrated consumer promotions. Delivered the first truly innovative products and packages to the market during the Quaker era. Transformed a demoralized organization into an inspired and driven team, despite likely eventual divestiture.
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Various Positions
Quaker Oats
(Public Company; OAT; Consumer Goods industry)
1980 — 1996 (16 years )
Rose quickly through the ranks, initially in Market Research, then Marketing, and finally in General Management roles.
Chuck Maniscalco’s Education
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Bowling Green State University
MA , Experimental Psychology , 1976 — 1979
Additional Information
Chuck Maniscalco’s Websites:
Chuck Maniscalco’s Interests:
Leadership development, Diversity and Inclusion, Marketing, General Management
Chuck Maniscalco’s Groups:
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ex OAT employees
Chuck Maniscalco’s Honors:
Chuck Maniscalco Authentic Leadership Award, established in my honor upon retiring from PepsiCo
Chuck Maniscalco’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- expertise requests
- reference requests
- getting back in touch
