Laura Bergells

I help growing businesses develop winning online marketing plans. And I often pitch in and help deploy some of the tactics I recommend -- especially when folks don't have the time or resources to tackle it themselves.

My two blogs keep readers informed of what's happening in the world of internet marketing and presentation. And I also maintain a website that offers free video how-to's for the do-it-yourself crowd.

Highly intuitive, I'm quick to understand your business goals, and deliver creative thinking, strategic planning, training, and wonderful words that help you sell.

Based in Grand Rapids, Michigan, I serve clients all over the world.

Laura Bergells’s Specialties:

- Crisp, Creative Marketing Copy
- Internet Content (Blog, Video, Webinars, Articles)
- Social Media Strategy & Execution
- Relationship Building
- Networking and Word-of-Mouth
- Publicity
- Search Engine Marketing (Strategy and Analysis)
- Pay Per Click Marketing
- Email Marketing (Design, Writing, Delivery, Analysis)
- Award-winning Video Scripts
- Speech Writing and PowerPoint Presentations
- Sales Promotions
- Public Speaking
- SEO / SEM
- CMS: Joomla! - WordPress - Blogger

Laura Bergells’s Experience

Adjunct Professor

GVSU

(Educational Institution; Higher Education industry)

February 2009 — Present (10 months)

I teach Social Media/Web Marketing as an MBA elective. I also teach Creativity in Marketing for the undergraduate program.
Owner
Maniactive.com (Sole Proprietorship)

(Sole Proprietorship; Myself Only; Writing and Editing industry)

February 1999 — Present (10 years 10 months)

I'm the sole writer of the Maniactive "All about presentation" blog. According to Quantcast, the 1000's of people who regularly read my blog are highly educated, upper income, PBS viewers. According to me, they're smart & cool folks.
Writer
Battractive.com (Sole Proprietorship)

(Sole Proprietorship; Myself Only; Writing and Editing industry)

January 1995 — Present (14 years 11 months)

I keep an active blog at battractive.com/blog. The focus in "Internet Marketing in the Midwest". It's a running commentary on the marketing tactics that work in the heartland. What works in LA or NY can be irrelevant -- my clients are more interested in feeding their families than feeding their egos.
Internet Marketing Consultant

AutoTrader.com

(Privately Held; Internet industry)

October 1999 — October 2000 (1 year 1 month)

1999 - what a time to consult for Autotrader.com! It was a time of wild growth of this hot internet property -- and I felt like I was a part of history, training dealers to do "strange" stuff like post their inventory online and sell vehicles on eBay. All part of the internet marketing evolution that changed the way we conduct business...
Communications Skunk

Diesel Technology Company

(Automotive industry)

October 1992 — February 1999 (6 years 5 months)

I'm not sure if I really ever had an actual job title the entire time I "worked" at Diesel Technology Company - a GM entity that was gobbled up first by Penske Corp., then by Bosch. But I developed the first websites for many of the Penske companies, including Detroit Diesel, Penske Motorsports, and Diesel Technology Company. And I got to create a bunch of multi-lingual, multi-media sales and training tools. It was an awfully fun time...
Training Director

Inacom

(Public Company; 201-500 employees; Computer Software industry)

January 1990 — October 1990 (10 months)

I established the software training center for Inacomp in Grand Rapids, Michigan -- and made it profitable in a few months. Then, the company decided to get out of the training business and focus on hardware and software sales -- so we split company. But in my short tenure there, I met some truly talented and fun people that knew about computers, business, and communication. Good times....
Assistant

Grand Valley State University

(Educational Institution; Higher Education industry)

1985 — 1990 (5 years )

Laura Bergells’s Education

Grand Valley State University

MPA , Public Administration , 1985 — 1989

Activities and Societies:

Graduate Assistant for Public Administration Program
Michigan State University

BA , Telecommunications, Sociology , 1981 — 1985
Portage Central

1978 — 1981