General Manager Large Accounts Division, Proximedia - Co-founder & Director, Globule Bleu - Owner, Telescope S.A.
Liège Area, Belgium
General Manager Large Accounts Division, Proximedia - Co-founder & Director, Globule Bleu - Owner, Telescope S.A.
Liège Area, Belgium
Senior marketer with 11 years of business strategy consulting and implementation management experience, a HEC Liège BA. Work history spans Fortune 50, start-up companies, and top fifty Belgian, French, Luxembourg companies. Worked in partnership with top advertising/public relations/interactive agencies, with strength in both B2C and B2B marketing. Direct expertise in financial services, software technology, health, FMCG, telecommunications, retail, and automotive verticals with marketing project budgets from €15K to €5million. Handling business strategy development and competitive research and marcom programs as a consultant as well as director. Key interactive projects/clients : Procter&Gamble, Master Foods, Coca-Cola, Franklin Templeton, Robert Half International, Universal Pictures, Cisco.
Corporate strategy, competitive analysis, integrated marcom planning and implementation. Branding, identity creation. Marketing strategy -- product placement, launch, business plans. E-marketing, E-business. Acquisition marcom specialist. Directed agencies and internal GUI teams on product interface development and large-scale projects from concept, to design, to production and distribution in web/interactive, print, events, direct response, outdoor, environment, product packaging, broadcast.
(Privately Held; 201-500 employees; Internet industry)
2008 — Present (1 year)
Proximedia is the biggest web communication group in Belgium (Turnover : EUR 25 million, staff : 250+ workers). I am currently General Manager of the 'Large accounts' division of the group. I focus on sales and marketing in order to place our division in national top 5 within 3 years. Our large accounts brand, Globule Bleu, is already the leading interactive agency in Wallonia, in the Belgium's top 10 with 43 people and a turnover of almost 4 Mio EUR.
(Real Estate industry)
May 2003 — Present (6 years 3 months)
(Privately Held; 11-50 employees; Internet industry)
May 2001 — Present (8 years 3 months)
I founded Globule Bleu in May 2001 with my friend Johann Schreurs.
The company specializes in interactive communication has acquired a wide experience in designing Web sites, extranets and intranets and in developing multimedia solutions. Its exceptional creativity brings the company several awards in Belgium. Globule Bleu is the leading Web Agency in Wallonia (French part of Belgium), according to Trends Magazine.
After five years of intense activity in the interactive media sphere and web developments, Globule Bleu has reached an exceptional growth level and employs about 25 people. Our clients portfolio includes Fortune top 500 companies and European leaders such as Procter&Gamble, Robert Half International, Universal Pictures, Franklin Templeton, Orange Group.
I am currently in charge of sales development, marketing strategy and operations.
(Media Production industry)
June 2000 — July 2001 (1 year 2 months)
As marketing director :
• Supervised staff (3 direct - 20 indirect) plus outside contractors for marketing and development services
• Developed detailed business plans and budgets
• Launched new packaged products
• Developed new company image, positioning and messaging
• Managed development of new website http://www.kidcity.be
• Created complete set of new sales/branding collateral: product data sheets, company overview, customer success stories
As sales director :
• As a joint-venture between two leaders (Averbode and Belgacom), Eduline sales objectives were to reach the operational break-even point within two years (€1M/year)
• I focused on marketing maximizing campaign reach, lead to order conversion on bigger accounts
• Reached €1M sales within 12 months with customers including Coca-Cola, Ferrero, KBC Bank, Danone (Dannon).
• Created sales methodology for the inside sales
(Privately Held; 201-500 employees; Internet industry)
June 1999 — May 2000 (1 year)
(Government Administration industry)
June 1998 — October 1998 (5 months)
· Trained the internal staff to internet and office use.
· Made a report on competitive differences between Belgium and Malaysia.
· Participated on commercial Embassy activities including events, seminars, companies visits.
· Assisted Belgian companies based in Mayasia with marketing and technical support.
· Piece of chance ! I played as a figurant in the Hollywood movie 'Entrapment' with Sean Connery and Catherine Zeta-Jones. The Embassador of Belgium received a personal invitation for a 3-nights shooting and let me replace him for 2 evenings.
(Privately Held; 1-10 employees; Management Consulting industry)
November 1997 — June 1998 (8 months)
Dutch intensive seminar 2000 — 2000
Strategic & Tactical Sales Seminars 1999 — 2000
Economics 1994 — 1999
1994 — 1999
Etudes Secondaires , 1990 — 1993
management training, new technology, medias, politics, innovation
As Marketing Director of Eduline : Cyberlion 2001 - Best Website of Belgium (KidCity)
As Director of Globule Bleu :
Cyberlion 2003 - Best eMail Campaign of Belgium (client : Citibank)
CMS Awards 2005 & 2006 for MR.be, Investinwallonia.be, Solvay.edu