
Strategic Marketing & Corporate Branding Expert
Geneva Area, Switzerland

Strategic Marketing & Corporate Branding Expert
Geneva Area, Switzerland
Strategic marketing, branding and positioning, competition-free markets, brand portfolio management, market capitalization through corporate branding (IPOs, mergers & acquisitions, etc.) Experienced in worldwide and multicultural environments.
(Information Technology and Services industry)
January 2009 — Present (1 year )
The Axxun product is an established application development system and run-time engine that requires NO programming (coding, compiling, testing or debugging). Axxun is a complete development and maintenance system that enables developers to create enterprise business applications in 10% of the time it takes compared to all systems used today. Axxun developed systems are currently running in 125 industry leaders to date. Axxun Inc. is headquartered in Stamford CT, USA, with offices in Paris and Geneva.
(Privately Held; Financial Services industry)
September 2006 — Present (3 years 4 months)
Responsible for marketing in 40 countries on five continents in Europe, Asia-Pacific, the Americas and Africa. Repositioned the company in both B2B and B2C sectors.
Global Refund creates additional value by enhancing the interactions between Travelers, Merchants and Banks. Simply said: "Maximizing their foreign customer business." Global Refund is serving more than 30,000 travelers every day, and more than 240,000 merchants around the world are trusting Global Refund in their daily interactions with international customers.
(Marketing and Advertising industry)
March 2003 — September 2006 (3 years 7 months)
In 3 years grew the agency by 400%. Developed and helped a national and international clientele in media, entertainment, industries, banking & finance, insurance, F&B, energy, chemistry, technologies, other services.
Specializing in brand asset management, Essencedesign is an identity design & consultancy that provides a comprehensive range of services for brand positioning & development.
(Educational Institution; 11-50 employees; Graphic Design industry)
September 2000 — June 2002 (1 year 10 months)
(Privately Held; Banking industry)
April 1998 — June 2002 (4 years 3 months)
Founded in 1796, Lombard Odier is the oldest firm of private bankers in Geneva and one of the largest in Switzerland and Europe. With a network of 23 offices in 17 countries, it offers its private and institutional clients a wide range of advisory services in wealth management, financial products, and specialized areas.
(Partnership; 1-10 employees; Design industry)
September 1996 — April 1998 (1 year 8 months)
Diploma , Marketing , 1999 — 2001
Federal Degree , Marketing , 1999 — 2001
Master , Graphic Design , 1992 — 1996