Mallory Dash

Current

Manager, PR & Community Development at Swiss Picture Bank

Past

Assistant Account Executive at Dukas Public Relations
Assistant Account Executive at Lotus Public Relations

Education

McGill University

Recommended

5 people have recommended Mallory

Connections

90 connections

Industry

Public Relations and Communications

Websites

My Website

Mallory Dash’s Summary

Innovative and creative public relations professional with extensive media relations, event management, and web 2.0 experience on both the agency side as well as in-house. Highly experienced at implementing fully integrated PR campaigns across multiple platforms, including print, broadcast, email, and social media to help clients increase sales and generate revenue.

Mallory Dash’s Specialties:

Media relations, new media, social media, blogging, twitter, digital marketing

Mallory Dash’s Experience

Manager, PR & Community Development

Swiss Picture Bank

(Privately Held; Internet industry)

March 2009 — Present (10 months)

Currently managing community development and inbound marketing strategy for Swiss Data Group, including social media (Twitter, blogging, Facebook) campaigns across our brands, with a special focus on reporting and measuring ROI.

Responsible for all PR/communications plans from creation to execution for our suite of data and image archive solutions, including traditional and social media relations, e-mail marketing and organic SEO strategies.
Assistant Account Executive

Dukas Public Relations

(Privately Held; Public Relations and Communications industry)

May 2008 — November 2008 (7 months)

Gained valuable experience in technology and online social media marketing communications. Accounts included Paltalk.com, Kiwibox.com, Brand New World and Zeta Interactive.

Developed, researched and executed comprehensive media relations campaigns that garnered national and influential niche media press coverage that helped to achieve each client’s objectives. Built strong relationships with clients as the day-to-day client contact. Other account activities included: composing pitches, writing media alerts and press releases, crafting product fact sheets, drafting agendas for weekly client calls, developing media lists, securing and managing editorial calendars, and maintaining speaking calendars and clip books.

Participated in the evaluation of each campaign results against client objectives to determine ROI.
Assistant Account Executive

Lotus Public Relations

(Privately Held; Public Relations and Communications industry)

October 2007 — May 2008 (8 months)

Worked closely with clients ranging from small startups to established corporations including BDNA Corporation, CatalystWeb, PokerStars, and the YMCA of Greater New York.

Contributed to the writing of pitch letters, press releases, and product fact sheets that helped to achieve the client’s objectives. Handled press tours and trade show pitching, scheduling and logistics to ensure event success. Identified appropriate trade and business editors for upcoming pitches. Read, identified and compiled client media coverage. Supported senior staff, coordinated projects and prepared weekly client status reports.

Mallory Dash’s Education

McGill University

Bachelors , Political Science, Italian Studies , 2004 — 2007

Activities and Societies:

McGill Tribune, McGill Alma Mater Fund, PSSA